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January 17, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Collective software retargets ads from TV to the Web
    Collective's TVA Channels marketing software is intended to help advertisers retarget audiences from television viewing to the top 250 websites. The software uses cable-box information paired with anonymous Web data. "[B]y breaking down silos to target these same viewers on digital screens, [we] can offer a game-changing way for advertisers to reach consumers before, during and after their favorite shows in order to take their ad campaigns to new heights," says Joe Apprendi, Collective CEO. Adweek (1/16) LinkedInFacebookTwitterEmail this Story
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Top trends and tools for 2015.
Based on a global survey of more than 6,000 digital business professionals, customer experience is considered the key imperative for 2015. Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to provide exceptional customer experiences and to gain a competitive edge.
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  Getting the Word Out 
  • Jaguar employs rich-media ad to drive affluent car buyers
    Jaguar is promoting its Instinctive All Wheel Drive feature in video ads running on the Wall Street Journal's website. The ads introduce the new vehicle technology, and a click takes visitors to a page touting specific models on the brand's website. "A rich-media ad with video is more effective in generating awareness and consideration," says Jaguar communications manager Joseph Torpey. Luxury Daily (1/16) LinkedInFacebookTwitterEmail this Story
  • Could GM return to running paid ads on Facebook?
    Eight months after former GM marketing head Joel Ewanick pulled the company's paid ads on Facebook, interim marketing chief Alan Batey is in talks with the social network about returning to a paid schedule. Batey said that while talks are ongoing, it is too early to announce anything yet. "We're still actively talking to them and looking at opportunities that come our way," Batey said. Reuters (1/16) LinkedInFacebookTwitterEmail this Story
How to Measure and Fix Your "Leaky" Marketing Funnel
Marketing funnels can get pretty leaky. It's time to turn the odds in your favor. The first step to improving your marketing funnel is to measure it. Once you know where you are, then you can test improvements and move the needle. Buuuut... what should we track with a funnel? Get your hands on this guide to gain insight into the five best practices for optimizing a "leaky" funnel.

  Developer Update 
  • Refreshing, editing online content can be easy with CMS
    Every company should consider adding a content management system to its website to easily update and regulate content without having to know HTML and CSS coding, writes Natalie Saumure. A CMS also allows an employer to regulate who in the company has access to the site. Many CMSs can be operated from multiple devices, such as a tablet or smartphone, making on-the-go website updates easy. B2C Marketing Insider (1/16) LinkedInFacebookTwitterEmail this Story
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

  Design Corner 
  • Look to musicians for website designs that rock
    Although many musicians have a tight budget to stick to, creating an engaging online brand is essential to cultivating success, writes Kendra Gaines. Some successful music sites feature animated GIFs and ways to directly connect with the artist that capture potential fans -- though auto-playing music is still a big no-no, she writes. (1/17) LinkedInFacebookTwitterEmail this Story
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  Small Businesses & Entrepreneurs 
  • How mobile tech can boost your business' revenue
    Smart business owners can use mobile technology to build their companies and boost revenue, Ryan Matzner writes. "One of the single biggest opportunities for businesses to leverage mobile apps is that smartphones have opened a whole new world of shopping and engagement opportunities," he notes. In addition, companies can use mobile technology to get more information about their customers. Mashable (1/16) LinkedInFacebookTwitterEmail this Story
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

  Association News 
  • WMA introduces new Award Winning Interactive Agency Database
    It has just become easier to find an "award winning" interactive agency online. The Web Marketing Association has just launched a new website that has brought together advertising agencies and interactive agencies that have won recognition in major award programs. This new searchable database of award-winning interactive agencies is found here. LinkedInFacebookTwitterEmail this Story
Learn more about WMA ->WMA Homepage  |  WebAwards  |  IAC Awards  |  News  |  Resources  |  Contact us

Admiration is a very short-lived passion that immediately decays upon growing familiar with its object; unless it be still fed with fresh discoveries, and kept alive by a perpetual succession of miracles rising into view."
--Joseph Addison,
British writer and politician

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