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March 15, 2013
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Native ads make their debut at the Washington Post
    The Washington Post online is now featuring native advertising, or branded content. The paper is starting small with it's BrandConnect program that features sponsors on the homepage one day a week. Native ads have been the source of controversy, especially after a story in The Atlantic sponsored by the Church of Scientology, notes Meg Heckman. (3/14) LinkedInFacebookTwitterEmail this Story
  • Why Kickstarter may be an alternative to paywalls
    The word "paywall" should be dumped by publishers, because of it's negative imagery, but calling users "subscribers" or "members" hasn't solved the revenue problem, either, writes Karen Fratti. More innovation is needed when it comes to pay models, and Kickstarter could offer a viable alternative, she notes. "Marketing is getting more targeted and consumer friendly. People are using technology in this utopian sort of way, to donate, or pay, for things they want to happen," Fratti concludes.,000 Words blog (3/14) LinkedInFacebookTwitterEmail this Story
  • Study reveals the best interactive tablet magazine ads
    Of the 13,000 ads running on magazines' tablet editions in the second half of 2012, 9,500 were interactive and half of readers who saw them engaged with them, according to Starch Digital data from GfK MRI Starch Advertising Research. The automotive category -- for example, an Avis rent-a-car ad instructing readers to "Move/turn/shake" -- led the field in inspiring interaction, according to the study. Advertising Age (tiered subscription model) (3/14) LinkedInFacebookTwitterEmail this Story
  • Google Glass offers new opportunity for news apps
    The New York Times has already developed an application for Google Glass that will deliver headlines and audio of stories. Matthew Ingram offers other suggestions for news apps for the device, including real-time updates on stories and localized content. "That's not to say every news organization has to suddenly divert resources to the creation of content for Google Glass or other heads-up displays -- but it does mean they need to start thinking about what it would involve now," Ingram concludes. (3/14) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Shift of media dollars from traditional to digital continues
    Marketers continue to shift media dollars from traditional media to digital, according to a Duke University study commissioned by the American Marketing Association. In August 2011, marketers said they planned to increase traditional media 1.3%, but by February this year, they said they planned to reduce traditional media spending by 2.7%. The business-to-consumer product market will see the smallest reduction in traditional ad spending, while the business-to-consumer service sector will see the greatest drop, the study found. eMarketer (3/14) LinkedInFacebookTwitterEmail this Story
  • GPS data for targeting coming to adMarketplace
    AdMarketplace is adding GPS information collected from consumers' mobile devices to the data that mobile ad networks provide for serving paid-search ads. Experts say GPS tools are more accurate than ZIP codes or Internet protocol address targeting. "GPS coordinates from a phone give you much better information. Starbucks can serve you a coupon while sitting here in front of the coffee shop, and then you'll walk across the street to Kohl's and receive an offer from the retailer. It's that sensitive," said Andries de Villiers, vice president of revenue at adMarketplace. MediaPost Communications/Online Media Daily (3/14) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Lack of advertisers dooms Boston Phoenix
    Alternative weekly newspaper, the Boston Phoenix, will close after failing to find enough advertising support. The parent company will continue to operate the Portland Phoenix in Maine and The Providence Phoenix in Rhode Island. "Our recent switch to a magazine format met with applause from readers and local advertisers. Not so --with a few exceptions -- national advertisers," said the paper's executive editor Peter Kadzis. The New York Times (tiered subscription model)/Media Decoder blog (3/14) LinkedInFacebookTwitterEmail this Story
  • Other News
  Case Studies 
  • News publishers must be educated on technology to succeed
    News publishers must be well-versed in online publishing technology and be willing to put money into open-source systems, writes Patrick Smith. There is no one-size-fits-all publishing platform, which means publishers must be flexible and do more than use templates. "You are going to have to spend some money on designing some things -- just pouring stuff from a content management system into a template doesn’t cut it," said Mike Goldsmith, editor of Future.s tablet and digital editions. The Media Briefing (3/14) LinkedInFacebookTwitterEmail this Story
  API News and Events 
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Adventure is not outside man; it is within."
--George Eliot,
British writer

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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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