| News about digital retail commerce |  |
 | Live Webinar featuring Peter Sheldon, Forrester Research
Join Demandware and our guest Peter Sheldon of Forrester Research as we discuss the true costs and barriers you need to consider when evaluating the total cost of ownership of your ecommerce technology. Register Today. |
|
- Study: Retailers' mobile efforts have room to grow
Some 82% of the 50 biggest retailers now offer mobile-optimized sites, 72% have mobile applications and 66% have both, according to Acquity Group. While they offer many of the same basic features, most are still works in progress when it comes to more sophisticated functions such as click-to-call functionality, image-zoom capabilities and e-mail opt-in options, the study found. Internet Retailer
(12/4)     
- Google teams up to promote online shopping in India
 Google India has partnered with several online retailers and marketplaces including Flipkart and Snapdeal to promote a day of online shopping on Dec. 12 that mirrors Cyber Monday in the U.S., with many offering deals for first-time shoppers. "The online shopping industry is already over $1.5 billion and with this initiative, we want to reach out and promote online shopping to the first-time buyers," said Google India executive Rajan Anandan. The Times of India/Press Trust of India
(12/5)
- Function follows form when it comes to tablet size
Consumers use smaller-screen tablets more for social networking and less to read e-mail than did their counterparts using 10-inch screens, according to research from Onswipe. Some 49% of 10-inch tablet users were using e-mail to connect, while only 30% of mini tablet users accessed e-mail. eMarketer
(12/5)
 | Five Social Commerce Resolutions for 2013
Has your Reviews provider become too costly? Is piecing together your Social Commerce solution too hard? Pluck's Reviews++ is world-class Reviews, Forums, Blogs, Gamification and a whole lot more in one integrated platform. Download our 2013 Social Commerce Resolutions to get the New Year started right. |
|
| Companies in the News |  |  |
|
- Amazon debuts Kindle subscription for children
Amazon has rolled out Kindle FreeTime Unlimited, a monthly subscription on the newest Kindle Fire tablets that lets children have as much access to digital books, games and applications as parents allow. Amazon Prime members pay a monthly fee of $2.99 per child or $6.99 per family; non-Prime customers pay $4.99 or $10.99, respectively. CNET
(12/4)
| Interactive Advertising | | |
|
- Shoppable video could be a holiday gift for advertisers
Google is beta testing shoppable-video tools on YouTube, allowing brands to incorporate the function into holiday campaigns. The tools, which are expected to appeal particularly to fashion and retail advertisers, blur the line between advertising and content, and will shift brands' video strategies away from viral content and toward direct sales, says Lisa Green, industry director at Google. ClickZ
(12/4)
| Shop.org Spotlight | | |
|
- What Krispy Kreme knows about millennials
To engage millennials, retailers must embrace a new model that requires transparency and authenticity and where brand benefits are co-created and shared. At Retail’s BIG Show, Jan. 13 to 16 in New York, executives from Barkley and Krispy Kreme will share insights on how “digital natives” are creating new shopping patterns, and how retailers are using mobile technology to engage them with a functional and emotional brand experience. Learn more.
- Best practices to protect brands and consumers from counterfeiters
E-commerce has enabled retailers to do business on a global scale, but in turn has moved the business of counterfeits from the street corner to the digital world. A study by MarkMonitor analyzed the relationship between online shoppers, the search terms they use and the sites that they visit when seeking apparel and luxury goods. This new white paper in the Shop.org library underscores the need for companies at all price points to implement proactive brand protection strategies in the online marketplace. Download the white paper.
| SmartQuote | | |
|
 | The forceps of our minds are clumsy things and crush the truth a little in the course of taking hold of it."
--H.G. Wells,
British author
|
| |
| |
| Advertise |
| Associate Publisher:
Dena Malouf 202-407-7837
|
|
|
|
| |
| |
| | Recent Shop.org SmartBrief Issues:
- Tuesday, December 04, 2012
- Monday, December 03, 2012
- Friday, November 30, 2012
- Thursday, November 29, 2012
- Wednesday, November 28, 2012
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | |
| |
|
| © 1999-2012 SmartBrief, Inc.® Legal Information |
|
Almost 2,400 fans like Shop.org on Facebook. 
