| News for mobile marketing professionals |  |
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- How mobile creates a new world for marketers
Marketers have failed to stay apace with consumers as they've adopted mobile devices. That's a crucial shortcoming as "nothing gets a marketer closer to consumers than mobile," writes MMA chief Greg Stuart. Mobile users demand information with immediate relevancy on their devices, providing a prime opportunity for marketers to make their case at the right moment. FastCoCreate
(11/20)     
| Consumer Engagement | | |
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- Nordstrom highlights boots in winter mobile campaign
Winter is the theme in Nordstrom's latest mobile campaign on Pandora's iPhone application, with images of winter boots as the draw inviting users to explore more products. Tapping the ad takes users to the retailer's mobile site, where they can also browse, search and buy, as well as check for availability of individual items at nearby stores. Luxury Daily
(11/21)
- Esquire brings mobile interaction to every page of December issue
Every page of the December issue of Esquire is interactive, with the Netpage application allowing mobile users to access additional content or save and share content with friends. A Lexus ad can also be activated, and some items in the issue can be purchased using the app, which does not rely on printed QR codes or digital watermarks. Mobile Marketer
(11/21)
| Marketing & Sector Solutions | | |
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- Mobile marketing can add shine to toothpaste sales
Toothpaste brands have been slow to embrace mobile marketing, still spending most of their advertising budgets on television ads. "Toothpaste is a tough category -- it's not a sexy product but it's one that consumers use every day. ... I think these brands need to shift some of that investment and test new things in mobile," said Dirk Rients, vice president of mobile at Draftfcb. Mobile Marketer
(11/20)
- New tools let marketers track mobile users
It's long been harder for advertisers to track smartphone users than regular PC users, but recent changes are giving mobile marketers new tracking tools. Apple has resisted giving advertisers access to devices' unique identifiers but is instead rolling out an alternative Advertising Identifier to let marketers track users across different applications. Apple's changes will help it keep pace with similar capabilities on Android devices, experts note. Adweek
(11/20)
- Big retailers take advantage of mobile's big promise for holidays
With more consumers tapping mobile websites and applications for shopping, this holiday season marks a "tipping point" for major retailers using mobile to push digital and in-store sales, says Scott Engler, co-founder of Longboard Media. Among the big names with a mobile focus this year are Amazon, Best Buy, Sears, Target and Wal-Mart, with each taking a different approach. MobileCommerceDaily.com
(11/21)
| Industry By the Numbers | | |
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| Making It Work | | |
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- ShopSavvy expands concept, service with move to iPad-focused app
ShopSavvy's latest application update focuses on the iPad, taking the service beyond its original price-comparison purpose to make it more of a product browser on the tablet device. The biggest change involves offering consumers information on multiple products at one time rather than simply highlighting different prices for a single product, said CEO Alexander Muse. VentureBeat
(11/20)
| Editor's note | | |
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SmartBrief will not publish Thursday and Friday
In observance of Thanksgiving in the U.S., SmartBrief will not be published Thursday and Friday. Publication will resume Monday. Enjoy the holiday!
| SmartQuote | | |
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 | If the only prayer you said in your whole life was 'thank you,' that would suffice."
--Meister Eckhart,
German theologian and philosopher
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| | Recent MMA SmartBrief North America Issues:
- Tuesday, November 20, 2012
- Monday, November 19, 2012
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| | | Lead Editor: Jesse Stanchak
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