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September 20, 2012News for marketing professionals

  Breaking News 
  • Audi will be front and center in behind-the-scenes Emmy feature
    Audi is partnering with Derek Lam in sponsoring a behind-the-scenes space during the 64th annual Primetime Emmy Awards. The "Backstage Live" space will the site of a second-screen broadcast on and The automaker will also feature the S and RS models in ads during the telecast Sunday. "Audi's sponsorship of the Emmy Awards provides Audi an opportunity to reach a clearly-defined customer segment in a very targeted way," says Karen Kreamer, president of K2 Brand Management Consulting. Luxury Daily (9/20) LinkedInFacebookTwitterEmail this Story
  Company News 
  • Playboy Wine Club hops on to a growing trend
    Playboy Enterprises is starting a branded wine club with Internet wine marketer Barclay's Wine. The Playboy Wine Club is an attempt to make up for slipping magazine revenue, and it follows similar direct-to-consumer clubs from the The Wall Street Journal and others. The category now makes up 8.6% of the retail wine trade at $1.4 billion a year. "The Playboy concept is approachable luxury, and that's kind of where we are heading with it," said Barclay's Wine CEO Robert Imeson. Advertising Age (tiered subscription model) (9/19) LinkedInFacebookTwitterEmail this Story
  • Nintendo campaigns for female gamers to adopt 3DS platform
    Nintendo's "Play As You Are" campaign aims at female gamers by matching a game to a personality. Dianna Agron of "Glee" and Olympic athlete Gabrielle Douglas are among the celebrities enlisted to show off their 3DS hand-held game system. The commercials show "that girls are playing what they enjoy, and I think it's important for girls to see people they admire playing a game just because they enjoy it, and not to impress anyone else," says Heidi Duran, editor-in-chief of MediaPost Communications/Marketing Daily (9/19) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • Can computers learn to "read" photos?
    Researchers are trying to teach computers to better understand photos, in a move that could allow marketers to serve up contextual ads based on an image's content. Groups such as GumGum are offering image-related ad services, but publishers are taking a wait-and-see approach. "On the one hand, it's a new way of delivering a targeted advertisement. ... On the other hand, you are adding another unit to an already cluttered page," says Jason Gole, a digital media director at Interpublic's UM. The Wall Street Journal (9/19) LinkedInFacebookTwitterEmail this Story
  • U.S. digital-ad revenue is projected to rise 16.6% this year
    Google is leading an expected 16.6% rise in digital ad revenue this year, according to an eMarketer estimate based on Interactive Advertising Bureau/PricewaterhouseCoopers data. The top five players, which also include Yahoo!, Microsoft, Facebook and AOL, will account for about two-thirds of the year's projected $37.31 billion. Search and display will continue to dominate the ad formats through 2016, per eMarketer. eMarketer (9/20) LinkedInFacebookTwitterEmail this Story
  • Campbell Soup puts digital marketing on the menu
    Campbell Soup is boosting its digital spending 40% this year and mounting an aggressive hiring campaign in a bid to become the most "digitally fit" organization in its sector, according to online marketing chief Adam Kmiec. Digital will play a key role in product launches, and the company will also partner with sites such as BuzzFeed and Funny Or Die. "You're going to see things that you probably would never have imagined coming from Campbell's," Kmiec adds. Advertising Age (tiered subscription model) (9/19) LinkedInFacebookTwitterEmail this Story
  • Elizabeth Arden introduces fragrance with an AR push
    Video, social links and shopping options are all accessible through Elizabeth Arden's new augmented-reality campaign based on images in direct mail, product packaging and print ads. The Aurasma-powered promotion is for a fragrance. "By using Aurasma throughout the various facets of the marketing campaign, printed materials remain relevant -- and sought after -- even in a digital age," said Jennifer Rapp, general manager of Aurasma, London. Mobile Marketer (9/19) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  Multicultural Marketing 
  • Target puts Hispanic market growth in its cross hairs
    Target is looking for a Hispanic marketing agency that will help the brand appeal to Hispanic consumers with a unified voice, marketing message and brand. "We're very integrated. ... There are teams within my team focused on [multicultural] as it relates to activation, media strategy and marketing plans," says Shawn Gensch, senior vice president of marketing, in this interview. Advertising Age (tiered subscription model) (9/19) LinkedInFacebookTwitterEmail this Story
  AAF Spotlight 
  • Nominate an Industry Legend for the Advertising Hall of Fame!
    The Advertising Hall of Fame is the most prestigious award bestowed in the advertising industry honoring individuals and corporations who have raised the standard for advertising excellence. For more information including current members, photos from past events and information regarding the 2013 ceremonies & dinner, visit

    Or, nominate an industry legend!

    Induction Ceremonies & Gala Dinner
    April 29, 2013
    The Waldorf-Astoria
    New York City LinkedInFacebookTwitterEmail this Story
  • 2012 Diversity Achievement and Mosaic Awards & Forum

    Tuesday, Oct. 2, 2012
    The Hilton New York
    1335 Avenue of the Americas
    New York, N.Y. 10019

    The AAF hosted its first Mosaic Awards & Forum program in 2001 to recognize successful multicultural marketing and diversity efforts. In 2004, the AAF and its District Two joined forces to host the Diversity Achievement and Mosaic Awards & Forum during Advertising Week New York. The partnership has proven to be very successful and the Diversity Achievement and Mosaic Awards & Forum has established itself as Advertising Week New York's premier diversity and multicultural event. Read more.

    Sponsorship, Tickets & Ads | Categories & Criteria LinkedInFacebookTwitterEmail this Story
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The human brain must continue to frame the problems for the electronic machine to solve."
--David Sarnoff, member, Advertising Hall of Fame

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