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December 3, 2012
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Current News and Ideas for Web Developers and Marketers

  Top Story 
5 Security Tips for Working on Your Personal Device
Finance moves fast, and the ability to work from anywhere on your smartphone or laptop could be a game-changer. But can your personal devices ever be secure enough to manage your clients' sensitive financial data? Surprisingly, this informative whitepaper shows that, with the right preparation, using your personal device can actually help you keep your organization more secure. Read More
  • Tech firms, online spending give ad industry a much-needed boost
    Tech companies are spending heavily to market their wares as the holiday season gets under way, helping to buoy the broader advertising sector, experts say. Online marketers are getting a substantial slice of the action, says 360i chief Bryan Wiener. "Online shopping numbers are up double-digits. We had a number of clients that did so well Thursday and [Black] Friday that they put more money to work Saturday and Sunday," he says. Advertising Age (tiered subscription model) (12/3) LinkedInFacebookTwitterEmail this Story
  • Why Web users should worry about real-time bidding
    Real-time bidding tools are allowing advertisers to carve up Web users into distinct demographics, which are then used to determine the ads presented to any given person, Jeffrey Rosen writes. That's potentially troubling since it means ads and promotions can be targeted to people based on their perceived spending power. "The segmented profiles that advertisers ... use to define us may become more pervasive and significant than the identities we use to define ourselves," Rosen writes. The New York Times (tiered subscription model) (11/30) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • FCC clarifies SMS rules, clears way for mobile marketers
    The Federal Communications Commission has ruled that marketers can send a one-time mobile text message confirming users' opt-out requests. That should close a legal loophole that had sparked several class-action suits and left many companies wary of using SMS-based marketing strategies. "This isn't spam; it isn't robo-dialing. It's a permission-based marketing model. The FCC's ruling recognized that," said Michael Becker of the Mobile Marketing Association. Adweek (11/30) LinkedInFacebookTwitterEmail this Story
  • Nook video ad aims to win over Pinterest users
    Barnes & Noble and Nook Media are targeting Pinterest users with a video ad that touts the Nook tablet's potential as a scrapbooking tool. "This is the kind of capability that in the age of Pinterest is perfect for our customers," Barnes & Noble's Glenn Kaplan says. ClickZ (11/30) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • How Adobe turned the tables on Steve Jobs
    Steve Jobs once blasted Adobe's bloated Flash product -- but the software house might yet get the last laugh with an HTML5 toolkit that could threaten Apple's app ecosystem. Adobe's products could help to establish a de facto HTML5 industry standard, making it easier for developers to transition away from native apps, Matt Asay argues. "Adobe may have the last laugh, if its HTML5 tools work as advertised," he writes. The Register (U.K.) (12/3) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Images help designers spruce up their websites
    Images are playing an increasingly important role in Web design, writes Gisele Muller. There are many ways to incorporate beautiful images into your designs at a variety of image sizes, such as huge background images and even tiny thumbnails. "When properly edited and positioned, an image can give a design a nice and elegant look," Muller writes. (12/3) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Wine-makers raise a glass to social media
    Small wineries are using social media and mobile marketing to try to level the playing field with bigger rivals. Some put QR codes on their bottles; others hold Twitter-based tasting sessions, or use Facebook and YouTube to engage consumers. "It makes an actual difference that we're doing the direct communication through social media. ... That's why we stand out," says Alan Baker, co-owner of Cartograph Wines. USA Today (12/3) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Do you have an "award winning" online newsletter?
    Online newsletters are a critical marketing tool for many companies trying to maintain an ongoing relationship with customers and prospects. The Web Marketing Association judges will select the best online newsletters in 86 industries as part of their 11th annual international Internet Advertising Competition Awards. Enter your best online newsletters and win the recognition you deserve. LinkedInFacebookTwitterEmail this Story
Learn more about WMA ->WMA Homepage  |  WebAwards  |  IAC Awards  |  News  |  Resources  |  Contact us

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Silent gratitude isn't much use to anyone."
--Gladys Bronwyn Stern,
British writer

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