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December 3, 2012
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Current News and Ideas for Web Developers and Marketers

  Top Story 
Create THE BEST online experience ever!
With traditional business models being turned upside down with the likes of Amazon and Uber, you need to create a compelling online experience across every channel. See how personalization can give you that competitive edge.
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  • Tech firms, online spending give ad industry a much-needed boost
    Tech companies are spending heavily to market their wares as the holiday season gets under way, helping to buoy the broader advertising sector, experts say. Online marketers are getting a substantial slice of the action, says 360i chief Bryan Wiener. "Online shopping numbers are up double-digits. We had a number of clients that did so well Thursday and [Black] Friday that they put more money to work Saturday and Sunday," he says. Advertising Age (tiered subscription model) (12/3) LinkedInFacebookTwitterEmail this Story
  • Why Web users should worry about real-time bidding
    Real-time bidding tools are allowing advertisers to carve up Web users into distinct demographics, which are then used to determine the ads presented to any given person, Jeffrey Rosen writes. That's potentially troubling since it means ads and promotions can be targeted to people based on their perceived spending power. "The segmented profiles that advertisers ... use to define us may become more pervasive and significant than the identities we use to define ourselves," Rosen writes. The New York Times (tiered subscription model) (11/30) LinkedInFacebookTwitterEmail this Story
[New Guide] 2017 Email Marketing Automation & Integration Tactics to Boost ROI
With new communication channels continually unfolding, it's essential that marketers stay on their toes to adapt, survive, and thrive. This guide delivers marketing automation strategies for effectively combining your email marketing with video, social, content automation, and behavioral targeting. Learn more!
  Getting the Word Out 
  • FCC clarifies SMS rules, clears way for mobile marketers
    The Federal Communications Commission has ruled that marketers can send a one-time mobile text message confirming users' opt-out requests. That should close a legal loophole that had sparked several class-action suits and left many companies wary of using SMS-based marketing strategies. "This isn't spam; it isn't robo-dialing. It's a permission-based marketing model. The FCC's ruling recognized that," said Michael Becker of the Mobile Marketing Association. Adweek (11/30) LinkedInFacebookTwitterEmail this Story
  • Nook video ad aims to win over Pinterest users
    Barnes & Noble and Nook Media are targeting Pinterest users with a video ad that touts the Nook tablet's potential as a scrapbooking tool. "This is the kind of capability that in the age of Pinterest is perfect for our customers," Barnes & Noble's Glenn Kaplan says. ClickZ (11/30) LinkedInFacebookTwitterEmail this Story
Powering the Connected Consumer experience
Finding and following all of the threads that lead to each distinct customer is the goal at the heart of all identity resolution solutions. It may be what recognizes and separates a loyal customer from a one-time purchaser. It may be the difference between precisely allocating your marketing budget and millions of dollars in wasted spend. Get the full report >
  Developer Update 
  • How Adobe turned the tables on Steve Jobs
    Steve Jobs once blasted Adobe's bloated Flash product -- but the software house might yet get the last laugh with an HTML5 toolkit that could threaten Apple's app ecosystem. Adobe's products could help to establish a de facto HTML5 industry standard, making it easier for developers to transition away from native apps, Matt Asay argues. "Adobe may have the last laugh, if its HTML5 tools work as advertised," he writes. The Register (U.K.) (12/3) LinkedInFacebookTwitterEmail this Story
Why Bad Bosses Sabotage Their Teams
Ever been undermined at work? Here's what you can do. Learn more from research by Kellogg School of Management Professor Jon Maner.
  Design Corner 
  • Images help designers spruce up their websites
    Images are playing an increasingly important role in Web design, writes Gisele Muller. There are many ways to incorporate beautiful images into your designs at a variety of image sizes, such as huge background images and even tiny thumbnails. "When properly edited and positioned, an image can give a design a nice and elegant look," Muller writes. (12/3) LinkedInFacebookTwitterEmail this Story
Get a Master’s from a Top PR Program
The 100% online Master of Arts in Strategic Communication is taught out of American University's School of Communication, located in the nation's media capital and named among the top PR programs by PRWeek for 2017. Get Started.
  Small Businesses & Entrepreneurs 
  • Wine-makers raise a glass to social media
    Small wineries are using social media and mobile marketing to try to level the playing field with bigger rivals. Some put QR codes on their bottles; others hold Twitter-based tasting sessions, or use Facebook and YouTube to engage consumers. "It makes an actual difference that we're doing the direct communication through social media. ... That's why we stand out," says Alan Baker, co-owner of Cartograph Wines. USA Today (12/3) LinkedInFacebookTwitterEmail this Story
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  Association News 
  • Do you have an "award winning" online newsletter?
    Online newsletters are a critical marketing tool for many companies trying to maintain an ongoing relationship with customers and prospects. The Web Marketing Association judges will select the best online newsletters in 86 industries as part of their 11th annual international Internet Advertising Competition Awards. Enter your best online newsletters and win the recognition you deserve. LinkedInFacebookTwitterEmail this Story
Learn more about WMA ->WMA Homepage  |  WebAwards  |  IAC Awards  |  News  |  Resources  |  Contact us

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Silent gratitude isn't much use to anyone."
--Gladys Bronwyn Stern,
British writer

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