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March 21, 2013
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • Sambazon turns to innovation, not acai, for new products
    Sambazon, which was one of the first companies to bring acai beverages to market, is expanding its offerings beyond the berry to include smoothie products using coffee, yerba mate, soy and ancient grains, as well as a new juice cleanse product. "The company was founded bringing up other things besides acai," CMO Greg Fleischman said. "So we’ve gone back to our roots to bring forward the very best that the Amazon has to offer." (3/20) LinkedInFacebookTwitterEmail this Story
  • Rebranding can be the key to success
    Two brands that benefited significantly from rebranding are the HiBall energy drink and bai, a juice-based health drink. Rebranding with new packaging proved to be a key factor in each of these companies finding success, as this analysis shows. (3/19) LinkedInFacebookTwitterEmail this Story
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

  Health and Nutrition 
  • Study shows healthiest, least-healthy counties in each state
    Researchers at the University of Wisconsin Population Health Institute and the Robert Wood Johnson Foundation analyzed county-based data to create a list of the healthiest and least-healthy counties in each state. They said least-healthy counties had higher mortality rates, more than 20% of children living in poverty, and higher rates of smoking and physical inactivity. USA Today (3/20) LinkedInFacebookTwitterEmail this Story

Time and Attendance: The Core of Managing and Measuring Your Workforce
Based on data from Brandon Hall Group's 2014 Workforce Management Study, this paper explores the evolution of time and attendance, the impact of automation and integration, and the key role time and attendance solutions play in managing and measuring today's workforce. Read the Paper and Learn More

  Marketing Report 
  • Coca-Cola teams up with "American Idol" and Carly Rae Jepsen
    Coca-Cola's new Perfect Harmony marketing campaign will work with Carly Rae Jepsen and "American Idol" to involve consumers and fans in the songwriting process. Fans can listen to different lyric options and vote on which they like best, culminating in the final performance on "American Idol" by Jepsen. "Coca-Cola has always supported music projects because by sharing happy energy, both Coke and music bring teens together," said Andy McMillin, vice president for Coca-Cola Trademark. (3/20) LinkedInFacebookTwitterEmail this Story
  • Capri Sun wants online interaction to promote the great offline
    Capri Sun is running a promotion in which children or their parents enter package codes online for a chance to win family vacations to the Great Barrier Reef, the Hawaiian Islands or Africa, then play games built around the concept. The "Win an Epic Adventure" campaign is deliberately oriented to outdoor adventure, says Jim Cridlin, a Razorfish client partner. "It's a digital experience that encourages kids to go out and explore the world outside their own room," he says. ClickZ (3/20) LinkedInFacebookTwitterEmail this Story
How to Achieve IT Agility: A Survival Guide for IT Decision Makers
When business teams add new apps and services to already-strained networks, IT departments are accountable for making everything work. Is your team ready for this challenge? Read this eGuide to learn how IT teams are automating their networks, why they're utilizing Ethernet fabrics and SDN, and what success looks like as they regain network control and business relevance.

  ABA News 
  • ABA announces new member
    ABA would like to welcome new associate member ITW Paxton Products of Cincinnati, Ohio. Please join us in welcoming them! LinkedInFacebookTwitterEmail this Story
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
A community is like a ship; everyone ought to be prepared to take the helm."
--Henrik Ibsen,
Norwegian playwright

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