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March 21, 2013
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • Sambazon turns to innovation, not acai, for new products
    Sambazon, which was one of the first companies to bring acai beverages to market, is expanding its offerings beyond the berry to include smoothie products using coffee, yerba mate, soy and ancient grains, as well as a new juice cleanse product. "The company was founded bringing up other things besides acai," CMO Greg Fleischman said. "So we’ve gone back to our roots to bring forward the very best that the Amazon has to offer." BevNet.com (3/20) LinkedInFacebookTwitterEmail this Story
  • Rebranding can be the key to success
    Two brands that benefited significantly from rebranding are the HiBall energy drink and bai, a juice-based health drink. Rebranding with new packaging proved to be a key factor in each of these companies finding success, as this analysis shows. BevNet.com (3/19) LinkedInFacebookTwitterEmail this Story
  Health and Nutrition 
  • Study shows healthiest, least-healthy counties in each state
    Researchers at the University of Wisconsin Population Health Institute and the Robert Wood Johnson Foundation analyzed county-based data to create a list of the healthiest and least-healthy counties in each state. They said least-healthy counties had higher mortality rates, more than 20% of children living in poverty, and higher rates of smoking and physical inactivity. USA Today (3/20) LinkedInFacebookTwitterEmail this Story
  Marketing Report 
  • Coca-Cola teams up with "American Idol" and Carly Rae Jepsen
    Coca-Cola's new Perfect Harmony marketing campaign will work with Carly Rae Jepsen and "American Idol" to involve consumers and fans in the songwriting process. Fans can listen to different lyric options and vote on which they like best, culminating in the final performance on "American Idol" by Jepsen. "Coca-Cola has always supported music projects because by sharing happy energy, both Coke and music bring teens together," said Andy McMillin, vice president for Coca-Cola Trademark. BevNet.com (3/20) LinkedInFacebookTwitterEmail this Story
  • Capri Sun wants online interaction to promote the great offline
    Capri Sun is running a promotion in which children or their parents enter package codes online for a chance to win family vacations to the Great Barrier Reef, the Hawaiian Islands or Africa, then play games built around the concept. The "Win an Epic Adventure" campaign is deliberately oriented to outdoor adventure, says Jim Cridlin, a Razorfish client partner. "It's a digital experience that encourages kids to go out and explore the world outside their own room," he says. ClickZ (3/20) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • ABA announces new member
    ABA would like to welcome new associate member ITW Paxton Products of Cincinnati, Ohio. Please join us in welcoming them! LinkedInFacebookTwitterEmail this Story
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
  SmartQuote 
A community is like a ship; everyone ought to be prepared to take the helm."
--Henrik Ibsen,
Norwegian playwright


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