Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/dQpWCfbwoceKdQupIzKP

September 4, 2012News for the confectionery industry

  Market Trends 
  • Nestle tricks out Halloween treats
    Nestle USA introduced candy and packages for Halloween that include pumpkin-shaped Nestle Crunch Pumpkin Singles and WONKA Spooky Nerds in orange and punch flavors, in mini boxes decorated with webs and spiders. Also on tap are WONKA Trickster Treats, a bag full of individually wrapped candy, and SweeTARTS Skulls & Bones, in orange, grape and green apple flavors. Food Business Review (8/31) LinkedInFacebookTwitterEmail this Story
  • Enjoy Life products win Non-GMO Project approval
    The nonprofit Non-GMO Project has verified that 24 Enjoy Life Foods products are made without genetically modified ingredients. "We’ve been working together with the Non-GMO Project to ensure the sustained availability of non-GMO food products and to be leading the industry is, of course, a huge accomplishment," said chief sales and marketing officer Joel Warady. CandyAndSnackToday.com (9/4), Food Business Review (9/3) LinkedInFacebookTwitterEmail this Story
  • Hershey debuts branded fixtures for travel retail
    Hershey has developed a branded merchandising system for travel retail called the "kit-of-parts," which can be adjusted for any store layout. "The kit-of-parts provides our travel retail customers consistent messaging and branding that will help drive their sales," said Steve Bentz, general manager for Hershey World Travel Retail. The Moodie Report (8/31) LinkedInFacebookTwitterEmail this Story
  • Media review begins for Mondelez International
    Mondelez International, which will separate from Kraft on Oct. 1, is reviewing media planning and buying on a regional basis, starting with Europe, for brands including Cadbury, Ritz, Oreo, Wheat Thins and Chips Ahoy. "The global snacks company needs a fresh media approach that addresses the key differences in the way we will do business," said a Kraft representative. "We want to make our media approach as creative as our creative is." Adweek (8/31) LinkedInFacebookTwitterEmail this Story
  • Other News
Want to Be a Better Salesperson? Build Relationships
Today's knowledge-hungry consumers often know as much about a product as the people trying to sell it. So what's your sales edge? Learning to build stronger relationships with your clients. Read the featured article.

  Association News 
  • NCA speaks up for industry at Republican National Convention
    NCA's Liz Clark attended the Republican National Convention in Tampa, Fla., where she spoke with with members of the Illinois, Pennsylvania, Utah, and California delegations about issues currently affecting their constituents, including the need for sugar reform in the upcoming Farm Bill. Contact Liz Clark. LinkedInFacebookTwitterEmail this Story
  • Showcase products in USA Pavilion at ISM
    Take advantage of the new offer of a branded display unit in the USA Confectionery Pavilion at ISM in Cologne, Germany on Jan. 27-30. Download the application and contact Grace Woodyard. LinkedInFacebookTwitterEmail this Story
Learn more about NCA ->www.CandyUSA.com

  Science & Technology 
  • To bite or not to bite, that is the candy question
    Scientists in Austria have studied whether round candies such as M&M's and Skittles are best enjoyed by biting or by letting them melt in the mouth. Their conclusion: "As so often, the answer depends on what the person enjoying the candy considers as the optimum. If the time the candy lives should be maximized, the eater of the candy should try to maintain the spherical shape of the candy at all costs." ConfectioneryNews.com (France) (9/3) LinkedInFacebookTwitterEmail this Story
  Featured Content 
 

  International 
  • Sour Patch Kids head for the U.K.
    Kraft Foods has brought its Sour Patch brand to the U.K., branded as Maynards Sour Patch Kids. "We identified a need to bring a product to market that is relevant to teens and families, something a bit edgier, and Maynards Sour Patch Kids was the perfect candidate," said Kraft candy brand manager Zoe Howe. Just-Food.com (free registration) (9/3) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
The best people possess a feeling for beauty, the courage to take risks, the discipline to tell the truth, the capacity for sacrifice."
--Ernest Hemingway,
American author


LinkedInFacebookTwitterEmail this Story

  
Subscriber Tools
     
Print friendly format | Web version | Search past news | Archive | Privacy policy
 
Advertise
Publisher, Food & Beverage:  Chris Warne 212-450-7970
 
 
 Recent NCA SmartBrief Issues:   Lead Editor:  Patricia Smith
     
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
 
 
© 1999-2012 SmartBrief, Inc.® Legal Information