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November 14, 2012
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News about digital retail commerce

  Top Story 
  • Wal-Mart debuts artisan food subscription service
    Wal-Mart's innovation arm, @WalmartLabs, has launched Goodies Co., a service that sends subscribers a new basket of sample-sized artisan foods each month for a $7 fee. While most of the products aren't for sale at Wal-Mart stores, they are available in full-size versions at the Goodies website, and tracking which items prove most popular will give the retailer insights for future in-store merchandising efforts. Fast Company online (11/14) LinkedInFacebookTwitterEmail this Story
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  Online Retail Trends 
  • YouTube lets brands experiment with "shoppable" video
    Juicy Couture and Asos are among the brands taking advantage of Google's updated method of creating "shoppable" streaming videos on YouTube. A muted box within the frame alerts users to a shoppable item, and a click takes them to the brand's page. "It makes it more actionable and specific. ... It's about being able to take advantage of that magic moment when you're watching [a video] and want to buy it," says Google's Lisa Green, head of industry apparel. Advertising Age (tiered subscription model) (11/13) LinkedInFacebookTwitterEmail this Story
  • Abu Dhabi fashion fans fall in love with U.S. designer site
    Style-conscious shoppers in Abu Dhabi have made it the second-biggest city for U.S.-based online fashion retailer Moda Operandi, which lets shoppers buy the latest designer duds days after they've been unveiled on the runway. "In New York we have a mix of customers who spend a lot and a lot of customers who spend maybe $500. But here it is very concentrated on the individuals who are spending a lot," said co-founder Aslaug Magnusdottir. The National (Abu Dhabi, United Arab Emirates) (11/13) LinkedInFacebookTwitterEmail this Story
LiveChat — Increase online sales by 15% or more!
With holiday shopping season upon us, online retailers looking for ways to boost sales should add live chat functionality to their web sites. LiveChat has a track record of increasing sales by 15% or more. Setup takes about 15 minutes and you can try it for free right now. Click Here to Try LiveChat for Free and Sell More!
  New Media & Technology 
  • NBCU, American Express partner for TV commerce program
    NBCUniversal has tapped American Express as a partner for a TV commerce program that allows viewers to use their mobile phones to buy products inspired by Bravo's "Life After Top Chef," E!'s "Fashion Police" and other series. NBC's DailyCandy website will be choosing the items, which will be sold via the Zeebox social TV application. American Express card members will be able to get a $35 rebate if they charge purchases with an eligible card that's linked to Facebook or Twitter. Advertising Age (tiered subscription model) (11/7) LinkedInFacebookTwitterEmail this Story
  • Other News
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  Companies in the News 
  • Amazon beats rivals on holiday toy prices, analysis finds
    Amazon has the lowest prices on 44% of 125 randomly selected toys heading into the holidays, beating the online operations of competitors including Wal-Mart Stores and Target, according to a Bloomberg Industries analysis. "Toys are important because they are the top category for the holiday, along with electronics, and are the most competitive," analyst Poonam Goyal said. Bloomberg Businessweek (11/14) LinkedInFacebookTwitterEmail this Story
  • Why PayPal is focusing on in-store payments
    PayPal has branched out in recent months under President David Marcus, moving fast to ramp up in-store payment services and squaring off with Square on mobile payments. "If consumers start realizing that they get the best discounts because they check into stores, then they'll do it," he said. The Wall Street Journal (11/13) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  Interactive Advertising 
  • What will brands and consumers talk about in 2013?
    The Olympics and the U.S. election gave brands a plethora of easy conversation starters this year, Marcus Fischer writes. It may be harder to keep conversations flowing in 2013, so brands will need to work to ensure their social media presences don't stagnate. "In the absence of a shared agenda, brands are going to have to create their own conversations," Fischer writes. Advertising Age (tiered subscription model) (11/12) LinkedInFacebookTwitterEmail this Story Spotlight 
  • Online gift cards to be among the most popular for shoppers this year
    The practicality and ease of gift cards as holiday gifts continues to resonate with savvy shoppers, and NRF’s latest survey shows the popularity of these gifts is on the rise once again. One in 10 shoppers will give friends and family a gift card for an online merchant this year, and the average spend of nearly $157 on all gift cards is the most in the survey’s 10-year history. Read more. LinkedInFacebookTwitterEmail this Story
  • The features, benefits and fundamentals for leveraging mobile POS
    Customers today expect a seamless multichannel experience, and mobile point-of-sale technology has become a predominate trend in successfully managing shopper expectations. In a STORES webinar on Nov. 15, executives from Celerant Technology and Motion Computing will explain how to utilize mobile POS to help increase employee efficiency and improve customer service on the front end, and how to use this technology for immediate access to product and customer information to create a seamless shopping experience. Learn more or register. LinkedInFacebookTwitterEmail this Story
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American author and journalist

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