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December 11, 2012News for marketing professionals

  Breaking News 
  • Comcast adds the NBC peacock above its name in new logo
    The new Comcast logo incorporates the famous NBC peacock feathers above the lettering, representing its new ownership of the broadcast network. "The peacock is one of the most recognizable brands in America, and if you look at the iconic peacock with the modern new font for Comcast, it brings together the whole concept of media and technology," a Comcast representative said. The Wall Street Journal (12/11) LinkedInFacebookTwitterEmail this Story
5 positive ways to respond to negative comments.
Social media is a great way to connect with your customers, but what do you do when the conversation takes a negative turn? With 5 tips, you can learn how to positively respond and help direct the conversation. Read the article and learn the 5 ways to respond positively.

  Company News 
 
  • AOL campaign is delayed over apparent creative disagreement
    The new campaign for AOL that was supposed to launch this week has been delayed until next year. "Where we are today with the campaign is not great and we want to move it from good to great," said AOL representative Caroline Campbell. Although McCann was brought on to develop the ad for the $10 million branding campaign, it appears to have been delayed because of a disagreement between CEO Tim Armstrong and Chief Marketing Officer Jolie Hunt, who recently left the company, over Armstrong's insistence on using stylized dancers, writes Jason Del Rey. Advertising Age (tiered subscription model) (12/10) LinkedInFacebookTwitterEmail this Story
  • Project Glass demo elevates Google to online video summit
    A clip demonstrating its forthcoming Project Glass connected eyewear helped Google lead all other brands in online video views this year with 5.89 million. Google was followed by Nike and TNT, with views of 5.47 million and 4.35 million, respectively, according to Unruly Media. New entries to the top 10 include Coca-Cola, Abercrombie & Fitch, Samsung and Procter & Gamble. Adweek (12/10) LinkedInFacebookTwitterEmail this Story
  • Olive Garden parent lowers outlook, revamps promo schedule
    Executives of the Olive Garden's parent company, Darden, are acknowledging that its promotions, though consistent with previous years, didn't resonate with consumers this year, leading to a less-than-stellar 2013 forecast and a retooling of the promotional schedule. Clarence Otis, chairman and chief executive, says that Darden chains Red Lobster, LongHorn Steakhouse and Olive Garden were beat by promotions at Chili's and Applebee's, which featured less-expensive meal deals. Advertising Age (tiered subscription model) (12/10) LinkedInFacebookTwitterEmail this Story
  • Other News
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Market Trends 
  • Milk industry, in crisis mode, will market against substitutes
    The milk industry's long-term decline in consumption is starting to become a crisis, as the industry suffered the worst single-year drop since 1975, according to USDA figures. The Kroger supermarket chain will begin offering a CARBMaster product with less sugar and more protein, as it looks to combat a perception that milk is high in calories and not as healthy as alternatives. New marketing intended to revive milk sales will position common substitutes such as almond and soy milk as "imitation milk." The Wall Street Journal (12/11) LinkedInFacebookTwitterEmail this Story
  Interactive 
  • Super Bowl advertisers snap up second-screen inventory
    Online advertisers have already snapped up almost all the inventory available for the live-streaming of the next Super Bowl, says David Morris of CBS Interactive. The ads will be designed for second-screen viewing, with video commercials shown during breaks in the game, and "companion" advertising placed around the online video player. "The online inventory is nearly sold out at this point. We only have a few packages remaining," Morris says. Advertising Age (tiered subscription model) (12/10) LinkedInFacebookTwitterEmail this Story
  Featured Content 
 

  People & Personalities 
  • Mazda's Wager lays a bet on more online, sophisticated ads
    Mazda Chief Marketing Officer Russell Wager says he's looking for efficiencies in Mazda's program in order to compete with competitive automakers' larger budgets. That means cutting back on television commercials and increasing the brand's online presence to catch buyers as they are closer to the buying phase. Wager's also betting on outdoor, such as a Times Square billboard for the CX-9 crossover, and wants ads to better reflect the brand's sophistication. Automotive News (12/10) LinkedInFacebookTwitterEmail this Story
  AAF Spotlight 
  • Mosaic Career Fairs 2013
    The objective of the Mosaic Career Fairs is the same as the Most Promising Program -- to connect top minority talent with leading advertising/marketing and communications companies that are seeking to hire entry-level candidates. Minorities are encouraged to participate, however this career fair is open to all that would like to attend.

    Mosaic Career Fairs are free for AAF College Chapter members. Information for the 2013 Mosaic Career Fairs is available now.

    Draftfcb
    Wednesday, Feb. 6, 2013
    The Roosevelt Hotel
    New York
    Schedule

    Leo Burnett
    Thursday, Feb. 21, 2013
    DePaul University at Lincoln Park -- Student Center
    Chicago
    LinkedInFacebookTwitterEmail this Story
Learn more about AAF ->Home Page  |  Membership  |  Calendar of Events  |  News  |  Job Bank

  Government Update 
  SmartQuote 
The soft stuff is always harder than the hard stuff."
--Roger A. Enrico, member, Advertising Hall of Fame

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