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- Health care industry funds green-building projects
The construction of sustainable medical facilities has been a key source of work for the architecture, engineering and construction industry, this article says. Notable projects include a $538 million expansion of Phoenix Children’s Hospital in Arizona, which features a central energy plant for its 34-acre campus, and the Swedish Cancer Institute's radiotherapy treatment "vault" in Seattle, said to be the first LEED-Silver certified radiation center. Building Design + Construction (free registration)
(11/11)      
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- Survey reveals drop in interest in getting LEED certification
A survey by Turner Construction Co. found that fewer companies are interested in pursuing LEED certification, Rob Cassidy writes. Only 48% of respondents indicated they were "very likely" to seek LEED certification for new construction projects or renovations, compared to the 61% who responded that way in Turner's 2008 survey. The reasons some respondents gave about why their firms would not seek LEED certifications were the cost of obtaining the certification, the amount of staff time taken up, the "time required for the process" and the "difficulty of the process." Building Design + Construction/360 Blog (free registration)
(11/11)
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- 5 ways marketers can make the most of the FTC's Green Guides
The Federal Trade Commission's Green Guides offered much-needed guidance for marketers hoping to play up their brands' environmental credentials, writes Jonathan Yohannan. To craft successful campaigns, brands will need to frame their eco-messaging in a clear, science-based way that doesn't assume consumers pay much attention to green issues. "Assume your audience knows nothing as you develop your messaging," Yohannan advises. CSRwire Talkback blog
(11/12)
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- How CSR helps companies keep workers happy
Companies are finding it's easier to attract, retain and engage employees when they're able to offer them meaningful, socially beneficial work, writes Julie Urlaub. That makes sustainability and corporate responsibility an important path to increased profits, Urlaub argues. "To gain and maintain a competitive advantage over the competition, sustainable business leaders are making meaningful work a top priority," she adds. Sustainable Industries
(11/13)
- Keystone XL project will get Obama's approval, report finds
TransCanada's Keystone XL pipeline will secure President Barack Obama's approval, but the decision may take time, according to a report from Moody's Investors Service. "Still, even if Keystone XL went into operation in 2015 or 2016, Gulf Coast refining and marketing companies would benefit from wider light/heavy crude price differentials," the report stated. The Hill/E2 Wire blog
(11/12)
| Engage. Innovate. Discuss. |
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- Goal-setting? You're doing it wrong
Most companies set simple, measurable goals such as increasing sales by a fixed percentage, writes Dana Theus. That's fine as far as it goes, but it's better to frame targets in a way that tells employees something about how they're supposed to set about achieving them. "Traditional business goal-setting ... lacks the information necessary to support the people who have to achieve it," Theus argues. SmartBrief/SmartBlog on Leadership
(11/13)
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