| News for mobile marketing professionals |  |
| Consumer Engagement |  |  |
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- Hotwire takes mobile travel bookings international
Building on the success of its mobile-optimized site for last-minute travel bookings in the U.S., Hotwire is introducing an international site in the U.K. and Ireland. Hotwire is finding that 1 in 10 of U.S. hotel bookings are made via mobile devices. "Our experience from the U.S. is that mobile is becoming increasingly popular," said Fulvia Montresor, senior director at Hotwire.com. MobileCommerceDaily.com
(7/9)     
- U.K.'s Heat magazine taps AR to further engage mobile users
Tapping augmented-reality technology from Aurasma and the talents of digital advertising firm Engine Creative, the U.K. pop culture magazine Heat invites readers to scan pages for additional content via mobile. Mobile users with the Aurasma application for either iOS or Android can scan 12 pages in the latest edition. "Augmented reality is the first digital technology not to cannibalize an organization's print business. It actually supports print because it brings together the physical page that people still love to hold with all the interactivity and immediacy of online," said Matt Mills, Aurasma's head of innovation. Mobile Marketer
(7/9)
| Marketing & Sector Solutions | | |
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- Coke promotes Foursquare check-ins to favorite parks
Coca-Cola is working with Foursquare on a check-in promotion that would allow travelers to vote for their favorite park, with the winning park eligible to win a $100,000 grant. "There's definitely an emerging trend towards combining digital with outdoor live events," said John Bara, chief marketing officer of ThisMoment, one of Coke's partners in an earlier effort promoting a Paul McCartney concert in Mexico City. Adweek
(7/6)
- BMobilized targets smaller businesses to bring e-commerce to mobile
A service from bMobilized allows businesses to avoid the high technical cost of converting their e-commerce sites to become mobile ready. The company builds in custom mobile features such as click-to-call and reformats images, among other services. Founder Bjørn Holte says the service is targeted at small and medium-sized businesses to meet the "huge need" for a mobile website. DMNews
(7/6)
| Industry By the Numbers | | |
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- Texting with friends is preferred to talking by a third of teens
Although almost half of 13-to-17-year-old Internet users say they prefer face-to-face chats with friends, one-third express a preference for texting. Among those teens with a digital inclination, many cited speed and ease of use, as well as the ability to think more before responding, according to the poll from Common Sense Media. eMarketer
(7/9)
| Making It Work | | |
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- Facebook taps its Connect data for mobile ad targeting
Facebook will begin tracking the mobile applications people use based on their Facebook Connect identities, using that data to serve up targeted mobile ads. Analysts say the strategy could prove lucrative, and likely heralds a new focus on making money from Facebook Connect. "Hundreds of millions of consumers are entrusting their online identity to Facebook so what are the possibilities for Facebook to monetize that? Here's one experiment," says BIA/Kelsey analyst Jed Williams. The Wall Street Journal
(7/6)
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| MMA News | | |
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- WEBINAR: Addressing Fragmentation in Mobile (July 12)
Fragmentation occurs at multiple levels in mobile: operating systems, devices, features, assets, advertising. With so many flavors and combinations, how do you maximize your offerings, deliver quality apps, without breaking the bank? In this upcoming webinar, Phillip Broyles, Associate Director, Digital Products & Operations at NBCUniversal and Marci Weisler, COO at EachScape will discuss the challenges and approaches to overcome them, and will share insights into how media brands like E! have found success in mobile. To register to attend this free webinar, click here.
- WEBINAR: BabyCenter 2012 American Media Mom Report (July 26)
In the newest edition of their industry leading 21st Century Mom® Insights Series, BabyCenter, together with Nielsen, introduces The 2012 American Media Mom Report -- an exploration of how the media habits of today's moms are changing the rules for marketers. Motherhood significantly impacts how women use media, and The 2012 American Media Mom Report examines how this critical audience segment -- with over $2 trillion in spending power -- is blending traditional and digital formats in new ways. Topics include: media shifting, device adoption, time spent across media platforms, social usage and mobile growth. Before engaging Mom, marketers need to be aware of the changing dynamics affecting her media choices, and plan accordingly. To learn more and register to attend this free webinar, click here.
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