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March 13, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Mobile-ad spending soars for retailers, eateries, government services
    Retailers and restaurants replaced finance as the biggest spenders in the Millennial Media mobile-ad network in 2012, according to a company report. Other top categories included entertainment and telecom. The government-services category showed the greatest growth with a whopping 860% increase stemming from election-year spending. Average mobile-ad spending among top advertisers climbed to $833,000 from $712,000 a year earlier. MediaPost Communications/Online Media Daily (3/12) LinkedInFacebookTwitterEmail this Story
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  • New tool enables websites to analyze Pinterest traffic
    Pinterest is launching an analytic tool that will allow companies to find out how many times their website content is posted on Pinterest and how many visitors they get through Pinterest. The move is considered part of Pinterest's efforts to monetize its services. TechCrunch (3/12), TechCrunch (3/11) LinkedInFacebookTwitterEmail this Story
  • Study: Mobile marketing is better on tablets
    Tablets are better for advertising than smartphones, with tablets attracting a higher click-thru rate, according to an Adfonic report. The report found that 14% of ad impressions in the fourth quarter of 2012 were received on tablets, compared with 9% in Q2. (3/12) LinkedInFacebookTwitterEmail this Story
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  Getting the Word Out 
Investing in Social Customer Service
Download this eBook to learn about the steps that management at companies like Uber, Delta Air Lines, and Zappos took to offer social customer service the right way and the cost savings that resulted. Get it now >
  Developer Update 
  • Google Now to offer smart notifications
    Google Now will have several new features when it is built into Chrome, including notifications that connect data from calendars, e-mail and telephone call lists, according to a code review notification posted by Google. The data collection could, for example, help Google Now for Chrome notify a customer that a flight has been canceled instead of a customer waiting to look for that information. MediaPost Communications/Online Media Daily (3/12) LinkedInFacebookTwitterEmail this Story
App Engagement Benchmarks You Don't Want to Miss
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  Design Corner 
  • Instagram is changing the face of brand sites with user content
    Instagram's popularity is having a noticeable effect on Web design, as brands such as Taco Bell, Patagonia, Urban Outfitters, Indianapolis Motor Speedway and others include user-generated content into their sites, Lauren Johnson writes. Those companies "are sourcing user-generated content that showcases their brand and leveraging it beyond social by incorporating this content into digital and traditional channels," Resource's Amanda Williams says. Mobile Marketer (3/13) LinkedInFacebookTwitterEmail this Story
  • Other News
Powering the Connected Consumer experience
Finding and following all of the threads that lead to each distinct customer is the goal at the heart of all identity resolution solutions. It may be what recognizes and separates a loyal customer from a one-time purchaser. It may be the difference between precisely allocating your marketing budget and millions of dollars in wasted spend. Read our report: Age of the Connected Consumer
  Small Businesses & Entrepreneurs 
  • SMBs rely on third-party cookies, IAB tells Mozilla
    The Interactive Advertising Bureau says Mozilla's decision to not use third-party tracking cookies as a default setting will be detrimental to small businesses that rely on ad networks. "Small businesses can't afford to hire large advertising sales teams. Advertisers can't afford the time to make individual buys across thousands of websites. The technology that brings these two interests together is the third-party cookie," wrote IAB president and CEO Randall Rothenberg. Mozilla Chief Technology Officer Brendan Eich says the company has "no intentions to harm small businesses or the consumer online experience," adding that Firefox users retain the option of enabling third-party cookies. Adweek (3/12) LinkedInFacebookTwitterEmail this Story
Humor is an affirmation of dignity, a declaration of man's superiority to all that befalls him."
--Romain Gary,
French diplomat, novelist, film director and aviator

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