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April 30, 2012
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  Agency News 
  • Freelancers are in greater demand among ad agencies
    After a recession-induced wave of layoffs on Madison Avenue, a pickup in business is helping to make freelancers a more valuable commodity as revenue growth surpasses growth in permanent staff. As a consequence, "the freelance community is getting more demanding about pay and about the environment of agencies," said Lisa Marie Ringus, a director at recruitment firm 24 Seven. Advertising Age (tiered subscription model) (4/30) LinkedInFacebookTwitterEmail this Story
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  • Ferrero will alter marketing of Nutella after lawsuit
    Nutella manufacturer Ferrero is setting aside $3 million to settle a suit regarding its nutritional information and advertising. A San Diego mother sued the purveyor for suggesting that advertisements calling the hazelnut-chocolate spread "an example of a tasty yet balanced breakfast" when combined with orange juice, whole-wheat bread and milk, is misleading consumers about Nutella's actual nutritional value. Reuters (4/29) LinkedInFacebookTwitterEmail this Story
  • Non-luxury brands consider polo as a marketing mallet
    Polo is looking to extend its brand beyond the swanky set that usually composes its fans, and some non-luxury brands are supporting the sport's migration to more average Joes. Argentine vintner Gascon Malbec is among those expecting the rising global popularity of polo to elevate their brands to a higher status. Forbes (4/27) LinkedInFacebookTwitterEmail this Story
  • Game advertising is growing despite measurement challenge
    Self's Conde Nast is among the publishers working on social games such as "Self Workout in the Park" as a way of extending their magazine brands. Unilever and McDonald's are among those brands placing products within games. Although measurement remains dubious, brands are enthusiastic about pursuing the game space further. Mindshare's digital gaming specialist, Geoffrey Greenblatt, predicts that the next big thing will be advertising in games played with others. Reuters (4/29) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Research Insights/Observations From Transformation LA 2012
    “Continuous change” was the constant at the third 4A’s Transformation Conference, as well as complementary themes related to agency corporate culture, philosophy, talent and the convergence of technology with brand storytelling. The 4A’s member bulletin “Research Insights: Observations From Transformation LA 2012” includes key take-aways from the event, highlights of excellent presentations on shopper marketing and the new business pitch process, plus other content from the closed SAMS Workshop for small and mid-sized agencies. Download a copy of this bulletin by visiting the 4A’s Web site. LinkedInFacebookTwitterEmail this Story
  • From Concept to Channel: Inspired Digital Strategy
    As new screens, devices, apps and interfaces emerge, so do the range of opportunities for brands to connect with consumers. Our new age requires a new set of planning skills to integrate and co-ordinate these new channels. The 4A's professional development seminar "From Concept to Channel," May 17 in San Francisco, will give participants an understanding of how to optimize communications in real time to increase relevance to the consumer. Registration is open to both 4A's members and non-members. Visit our Web site to learn more about the program and to register online. LinkedInFacebookTwitterEmail this Story
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A sound mind in a sound body is a short but full description of a happy state in this world."
--John Locke,
British philosopher

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