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September 18, 2012
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News for advertising, marketing and media professionals

  Top Story 
  • GE turns back the clock with BuzzFeed sponsorship
    General Electric is partnering with BuzzFeed for a "time machine" promotion that lets users select a decade and see BuzzFeed's home page instantly restyled according to the chosen period, complete with era-appropriate GE ads. "We see nostalgia as a fun way to look at the progress we've made over the years," says Paul Marcum, GE's director of global digital marketing. Advertising Age (tiered subscription model) (9/17) LinkedInFacebookTwitterGoogle+Email this Story
  Marketing Trends & Research 
  • Daily deals are a $3.6B industry, BIA/Kelsey says
    Americans are expected to spend $3.6 billion on digital daily deals this year, according to BIA/Kelsey, up 87% compared with last year. The industry is expected to swell a further 23% next year, en route to $5.5 billion in 2016. "After astronomical growth in 2012, the online deals marketplace is showing signs of maturity," Vice President and Program Director Peter Krasilovsky said. MediaPost Communications/Online Media Daily (9/17), Street Fight (9/17) LinkedInFacebookTwitterGoogle+Email this Story
  • U.S. grocery shoppers rely on in-store promotions most
    Despite the surfeit of channels, U.S. moms and dads gather the most information about grocery shopping from in-store promotions, according to a Cone Communications study. Women (69%) and men (57%) relied on store info most, followed by traditional media, then advertising, through which men were slightly more persuaded than women. Social networks trailed all channels. eMarketer (9/18) LinkedInFacebookTwitterGoogle+Email this Story
  • Sports fans go online to get their news fix
    More than 1 in 4 sports fans consider the Web their main connection to the game, according to a Burst Media online study. Less than half of viewers list television as their primary sports source, while more than 1 in 3 sports fans say they are using a tablet computer or smartphone to access sports information while watching sports on TV, a figure that only increases among more rabid fans. MediaPost Communications/Online Media Daily (9/17) LinkedInFacebookTwitterGoogle+Email this Story
  Company Watch 
  • Google asks digital creatives to flaunt their technology
    Google is wooing digital creatives with Creative Sandbox, a space where online admen can show off their best ideas and explain the technologies behind their campaigns. Agencies are encouraged to detail the coding languages and developer tools underpinning their campaigns, and to explain the way online technologies influenced their creative process. Adweek (9/17) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
  Agency News 
  • WPP to argue that unwanted tracking cookies didn't harm users
    WPP's Media Innovation Group will argue in a privacy-related class-action suit that consumers "do not claim that they experienced any legally cognizable injury," according to a letter to a U.S. District Court judge. The agency has been accused of going around Safari browser privacy settings. Google, PointRoll and Vibrant Media have also been named in the suit over the unauthorized use of tracking cookies, though the companies did not link the cookies to personal information. MediaPost Communications/Online Media Daily (9/17) LinkedInFacebookTwitterGoogle+Email this Story
  Marketer News 
  • Axe's "showerpooling" ads advise against bathing alone
    Unilever's Axe brand is suggesting the practice of "showerpooling" -- showering with a friend or "an attractive stranger," supposedly to save water -- in online ads running on the brand's Facebook page, YouTube, and "The idea of showerpooling with strangers to save water is so over the top, you can't take it seriously," says consultant Laura Ries. Consumer psychologist Kit Yarrow is impressed: "As a marketing tool, it's brilliant." USA TODAY (9/17) LinkedInFacebookTwitterGoogle+Email this Story
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  IAB News 
  • MIXX is almost sold out: Powerhouse speaker lineup gets even stronger
    Marc Andreessen, Co-Founder and General Partner of venture capital firm Andreessen Horowitz, pioneered a software category used by more than a billion people by co-creating the Mosaic Internet browser and co-founding Netscape. Facebook Chief Operating Officer Sheryl Sandberg is one of the leading voices in the digital marketplace -- driving sales, marketing, and business development for the world's largest social network. Emmy-winning Journalist Charlie Rose engages these two visionaries on the collision of technology and creativity, which defines the new media ecosystem. Only at the IAB MIXX Conference & Expo, Oct. 1 & 2, during Advertising Week in New York City. Almost sold out -- register now. LinkedInFacebookTwitterGoogle+Email this Story
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Position TitleCompany NameLocation
Digital Creative ManagerLIN MediaAustin, TX
Digital Ad TraffickerLIN MediaAustin, TX
Digital Ad Operations ManagerLIN MediaAustin, TX
Account ExecutiveYahoo!Toronto, Canada
Digital Traffic ManagerComcast SpotlightEnglewood, CO
Business Development Manager-New InitiativesPandoraOakland, CA
Strategic Account Manager-Advertising Business DevelopmentPandoraOakland, CA
Advertising Campaign ManagerPandoraDallas, TX
RMM Synergy Sales ManagerLIN MediaMultiple Locations, United States
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