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| Marketing Trends & Research | | |
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- 92.5 million people used digital coupons in 2012
About 92.5 million U.S. shoppers used digital coupons in 2012, and slow but steady growth is expected through 2014, according to an eMarketer analysis. Digital couponing via desktop and laptop computers is now a mature industry, but the increasing use of mobile devices for couponing will continue to boost growth in coming years. eMarketer
(1/31)       
- Twitter has yet to win over small businesses, survey finds
A survey of small-business owners shows little love for Twitter, with only 3% saying it had the most potential to help their companies. LinkedIn topped the Wall Street Journal and Vistage International survey. "On Twitter, you can't engage in a meaningful way," says Freshology founder Todd DeMann, highlighting the difficulty Twitter has had convincing small businesses that a short message format can engage customers. But Richard Alfonsi, Twitter's vice president of global online sales, says the company is still in the educational phase with its small-business ad service. The Wall Street Journal
(1/31)
| Company Watch | | |
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- Survey: Google is marketers' favorite media company
Google has overtaken ABC as marketers and ad agencies' favorite media company, according to the latest Advertiser Perceptions study. That's potentially good news for online publishers -- and bad news for traditional media -- as marketers plan their 2013 campaigns. "This is the first time that a digital-media company has made it to the top," said Ken Pearl, CEO of Advertiser Perceptions. Advertising Age (tiered subscription model)
(1/30)
- Adweek teams with YouTube for Super Bowl ad breakdowns
Adweek and YouTube are co-hosting an Ad Blitz for the Super Bowl. Both sites will keep the Super Bowl spots at the ready for fan voting through Feb. 11, after which they will announce the most popular pick. Google, which owns YouTube, will host an Ad Blitz Google+ On-Air Hangout featuring Adweek editors on Feb. 16 for postgame discussion. Adweek
(1/30)
| Agency News | | |
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| Marketer News | | |
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- Tiffany readies engagement rings for Valentine's Day push
Tiffany & Co. is launching a multimedia campaign to inspire Valentine's Day sales of engagement rings. The "What Makes Love True" theme will be carried through social media channels and two-page spreads in magazines such as Condé Nast's Town & Country wedding issue. Among the initiatives are a "Drop a Hint" social media feature. Luxury Daily
(1/30)
| Interactive Media | | |
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- Mondelez preps for Mobile Futures with marketing partners
Consumer foods company Mondelez International will launch a new iteration of its Mobile Futures program in April, with marketing partners selected to work alongside its Oreo, Trident, belVita and Stride brands. BelVita is working with shopping-rewards specialists inMarket on an "immersive" pilot program. "When we heard about the Mobile Futures program and some of the great programs going on at Mondelez, we were flabbergasted. Here's this multibillion dollar entity that's acting more like as startup," says inMarket President Todd Dipaola. ClickZ
(1/30)
| IAB News | | |
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- Sold out: IAB Annual Leadership Meeting
Get your name on the waiting list now! Does marketing success derive from a game-changing idea—the position, the strategy, the slogan; the emotional evocation that differentiates one brand from another—or can big data lead us to the same results? The conversation dominating the advertising industry dominates the stage at the most important industry event of 2013. Check out the agenda for the IAB Annual Leadership Meeting. Hear from Tim Armstrong, Chairman and CEO, AOL; Jonah Peretti, Founder and CEO, BuzzFeed; Nate Silver, Author, Statistician, and Founder, FiveThirtyEight.com; Jim Speros, EVP and CMO, Fidelity Investments; Susan Wojcicki, SVP, Advertising, Google; and many more advertising thought leaders. Learn more and add your name to the waiting list.
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| Position Title | Company Name | Location |
| Ad Operations Manager | Spiceworks | Austin, TX |
| VP, Digital Strategy | Lincoln Financial Media Company | Atlanta, GA |
| Director-Yield Management | Pandora | Oakland, CA |
| Advertising Operations Technical Lead | Pandora | Oakland, CA |
| Vice President, Communications | Pandora Internet Radio | Oakland, CA |
| Vice President, Growth | Pandora Internet Radio | Oakland, CA |
| Vice President, Subscriptions | Pandora Internet Radio | Oakland, CA |
| Director, Sales Marketing | Pandora Internet Radio | Oakland, CA |
| SEM Marketing Manager, Local | Everyday Health Inc. | New York , NY |
| Retail Sales Director - Digital Media & Targeting | Datalogix | Multiple Locations, United States |
| Account Executive, Digial Media | Datalogix | New York City, NY |
| Senior Manager, Mobile & Video | Datalogix | New York City, NY |
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