TweetDeck shifts from mobile to desktop focus | Study: Fewer patients die at hospitals with more Facebook "likes" | NYPD uses Facebook to try to deter youth crime
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March 5, 2013
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Content creators say new Facebook ad formats hurt engagement
Some content creators say excessive in-stream advertising in Facebook is taking a toll on the "likes" generated by shared articles. Facebook says some users have seen a decline in engagement but that they are isolated cases. "The assumption is that Facebook wants you to pay to get this kind of reach, but regardless of whether that's what is happening, it still sends a valuable message: you are not in control -- Facebook is," Mathew Ingram writes. GigaOm (3/4), TechCrunch (3/4), The New York Times (tiered subscription model)/Bits blog (3/3)
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Network Update
TweetDeck shifts from mobile to desktop focus
Twitter says it will shutter TweetDeck AIR and the TweetDeck applications for Android and iPhone in the next few weeks. The TweetDeck brand will endure, however, with Twitter investing in browser-based TweetDeck offerings. Fast Company online (3/4)
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Ideas in Action
Study: Fewer patients die at hospitals with more Facebook "likes"
Heart-attack patients have a markedly better prognosis if they're treated at a hospital that is popular on Facebook, researchers say. A study of 82 hospitals in the New York area found that every 93 extra "likes" a hospital received correlated to a 1% decrease in patient mortality, perhaps because Facebook popularity is related to other factors, such as patient satisfaction, that are more directly linked to outcomes, the researchers said. BuzzFeed (3/4)
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NYPD uses Facebook to try to deter youth crime
A New York Police Department division is using Facebook to try to prevent crimes before they are committed. Detectives use fake Facebook IDs to befriend and learn about troubled teens, then mount real-world interventions aimed at steering possible offenders away from that path. The New York Times (tiered subscription model) (3/3)
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Research and Reports
Twitter comments skew negative, study finds
Twitter users' views don't necessarily reflect those of the general public, according to a Pew Research Center study. Sometimes tweets about a given event skew more liberal or more conservative than the general population, but always with a distinctly negative bent, the research finds. That suggests Twitter users are "haters" with "a bias against, well, almost everything," Will Oremus writes. Slate/Future Tense blog (3/4)
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The Takeaway
How social media turned "Dungeon Rampage" into a hit
Rebel Entertainment used social media to turn "Dungeon Rampage," an online video game, into a hit, marketing chief Chad Ludwig says. Facebook users were able to play the game via Facebook Connect, and the company created several online focal points for its community. "It's important to engage them before you launch the product, as you launch the product, and as you continue to enhance it," Ludwig says. ClickZ (3/4)
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Buffer helps streamline SMBs' social media efforts
Small-business operators should consider using the application Buffer to streamline their social media efforts, Melissa Fach writes. Buffer serves as a scheduling and posting dashboard for multiple accounts across multiple social networks, reducing the amount of time needed to maintain a broad social media presence. "This is one tool that is so easy to use that it is actually faster than sharing by hand," Fach writes. Small Business Trends (3/4)
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Social Shareable
Batman apparently has come to the U.K.
A man in a Batman outfit brought to U.K. police a man wanted on suspicion of selling stolen property last month. The costumed man then fled, police say. (3/4)
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Editor's Note
Help SmartBrief cover SXSW Interactive!
SmartBrief will cover the South by Southwest Interactive Festival in Austin, Texas, from March 8 to 12, and we need your help! SXSW has way too many must-see events for our staff to cover, so we're turning to our readers to help document the best panels as blog contributors. If you're headed to Austin and want to contribute to SmartBrief's blogs on Social Media, Leadership, Finance, Food and Beverage or Education, check out our guest-post guidelines and send a note to Jesse Stanchak.
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Who's Hiring?
Position TitleCompany NameLocation
Social Media Community Manager ICF InternationalFairfax, VA
Director, Social Media Product ManagementViacomNew York, NY
Social Media Strategist Schafer Condon CarterGreater Chicago Area, IL
Online Content Editor SabreGrapevine, TX
Online Marketing Manager - Hispanic Market Rosetta StoneWashington, DC
Click here to view more job listings.
Facebook is entitled to do whatever it wants with your news feed, including using it to convince you to pay for promotional tools, because it owns your news feed -- not you."
-- Mathew Ingram, writing at GigaOm
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is author of "Word of Mouth Marketing" and the word of mouth marketing blog/newsletter "Damn, I Wish I'd Thought of That." Andy is CEO of GasPedal, a company that teaches word of mouth and hosts the Word of Mouth Marketing Supergenius conference.
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Lead Editor:  Jesse Stanchak
Contributing Editor:  Ben Whitford
Publisher:  Dena Malouf
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