| News for advertising, marketing and media professionals |  |
| Top Story |  |  |
|
- After a weak 2011, U.S. saw ad spending growth in Q1
First-quarter U.S. ad spending rose 2.6% to $32.9 billion, according to Kantar. Kantar Chief Research Officer Jon Swallen said that after a slow January the pace of spending increased significantly. For the second quarter, Swallen predicts "modest growth with improvement trickling down to media that have been lagging the overall advertising market." Los Angeles Times/Company Town blog (tiered subscription model)
(6/18)       
-
ZenithOptimedia, MagnaGlobal trim growth forecasts: ZenithOptimedia is reducing its global ad spending growth rate forecast from a previous 4.8% to 4.3%, bringing the 2012 prediction to $502 billion. MagnaGlobal has trimmed its prediction from 5% growth to 4.8%, and it sees a $480 billion global total. Both companies attribute the revisions to the European debt crisis. Reuters
(6/19), Advertising Age (tiered subscription model)
(6/18)
| Marketing Trends & Research | | |
|
| Company Watch | | |
|
- Facebook woos ad creatives at Cannes
Facebook is assembling a council of advertising-creative chiefs at the Cannes Lions festival to discuss the social platform's potential and future. Facebook's real challenge is winning over sales teams, but high-quality creative work is a crucial piece in that puzzle. "If the work is better, the investment that amplifies those idea is going to be better," says Facebook's global creative chief, Mark D'Arcy. Advertising Age (tiered subscription model)
(6/18)
- LinkedIn gives brands new targeting tools
LinkedIn is rolling out targeted status updates, which let brands target their pages' status updates to specific groups of users. Brands can target messages at users based on geography, job title, seniority and other user-provided information. "To now go out and be able to target vice presidents of IT at companies with 500 employees and larger and send them a very specific message about enterprise software, that is a very specific message that those people have a high interest in receiving," said Jonathan Lister, LinkedIn's North America sales and marketing chief. Adweek
(6/19)
- Location-based mobile ads are coming soon, Facebook says
Facebook says it's developing a location-based mobile advertising platform for companies that will let them target users in real time. Analysts are upbeat about the product, which has been tested over the past couple of months but has no firm launch date yet. "The holy grail of advertising is finding people when they are at their closest point to making a purchase," said analyst Colin Sebastian, adding that "the potential is enormous." Bloomberg
(6/18), MediaPost Communications/Online Media Daily
(6/19)
| Agency News | | |
|
- Porter Novelli spearheads Web campaign for Omnicom
Omnicom's Diversified Agency Services division is going to undertake advertising for itself. Based on an idea by one of the 200 DAS agencies, PR firm Porter Novelli, production company Ghost Robot will videotape the transformation of the IT department now under way and post it on adasjourney.com. The $500,000 effort, intended for chief information officers and chief marketing officers aims to show how DAS initiates "creative ways to communicate," says Porter Novelli senior partner and managing director Karen van Bergen. The New York Times (tiered subscription model)
(6/18)
| Marketer News | | |
|
- Nissan says Altima campaign will be its biggest ever
Nissan is saying that its launch campaign for the 2013 Altima through TBWA\Chiat\Day will be its largest ever. The automaker has changed its tagline "Innovation for All" to "Innovation that Excites" for the campaign, which includes television, digital, out of home, social media and 3D cinema components. "We kind of decided as an entity a couple of years ago to hone in on innovation as a brand differentiator to set us apart from competition," says new director of marketing Vinay Shahani. MediaPost Communications/Marketing Daily
(6/18)
| Interactive Media | | |
|
- Online game show takes off for JetBlue
JetBlue's contest to win vacation packages via a live online game show launched Monday. Contestants vie for the prizes by using Skype to interact with the host of the show, "Get Away With It." "For those who've always dreamt of being a contestant on a game show, we're giving them the chance to be in the spotlight -- all from the comfort of their own home," says JetBlue's Grant McCarthy. MediaPost Communications/Marketing Daily
(6/18)
- Febreze to thank its fans on Facebook a million times over
Procter & Gamble's Febreze is celebrating its millionth Facebook fan with a live-streamed stunt in which the company's employees will thank fans a million times in 52 hours, often in unison -- and sometimes in French. Kraft and AT&T have also run promotions related to Facebook-fan milestones. Mashable
(6/18)
| IAB News | | |
|
-
IAB MIXX Awards – Deadline Extended and Nick Law to Serve as Jury Chair
Nick Law, Executive Vice President and Chief Creative Officer, North America, R/GA, has agreed to serve as the first-ever Judging Panel Chair for the IAB international MIXX Awards. Law will guide conversation and debate with the awards' distinguished lineup of cross-industry judges, as they choose this year's winners for the coveted awards, which recognize creativity and impact in digital advertising. Enter before Friday, July 20, to see if Nick Law will talking about your work come judging day. Learn more.
-
IAB Advertising Technology Marketplace: DNT Town Hall Forum
How does Do Not Track technology impact your business? Can you afford the loss of revenue it may cause? You need to understand the consequences. The IAB Advertising Technology Marketplace -- on June 21 in New York City -- now includes live updates from the W3C Tracking Protection Working Group meeting being held concurrently in WA. Be among the first to hear and understand the developments, ask our team attending the meeting to investigate your specific questions, and get a clear understanding of what the future may hold. Join your peers, competitors, and partners in this imperative conversation. Already registered to attend are brand marketers and agency executives from Carat, Digitas, Estee Lauder, Hill Holliday, Sharp Electronics, OMD, and many publishers. Check out the full participant list. Register now to join them.
| SmartQuote | | |
|
 | It seems that the creative faculty and the critical faculty cannot exist together in their highest perfection."
--W. Somerset Maugham,
British writer
|
| |
| |
|
Read more at SmartBrief.com |
|
A powerful website for SmartBrief readers including:
|
|
|
|
| |
| |
| | Recent IAB SmartBrief Issues:
- Monday, June 18, 2012
- Friday, June 15, 2012
- Thursday, June 14, 2012
- Wednesday, June 13, 2012
- Tuesday, June 12, 2012
| | | Lead Editor: Jesse Stanchak
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | |
| |
|
| © 1999-2012 SmartBrief, Inc.® Legal Information |
|
