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November 5, 2012News for marketing professionals

  Breaking News 
  • 3 top video game titles battle for holiday supremacy
    Among Assassin's Creed III, Halo 4 and Call of Duty: Black Ops II, the holiday season video game marketing fight has already begun, writes Beth Snyder Bulik. The stakes are large: Last year's Call of Duty title made $1 billion in 16 days, breaking the record for any entertainment property, so marketing budgets are up to extend game-buying beyond core gamers and to encourage buying one of the big titles as a gift. Ubisoft, Microsoft and Activision are also employing partnerships, endorsements and YouTube videos to attract eyeballs. Advertising Age (tiered subscription model) (11/5) LinkedInFacebookTwitterEmail this Story
  Company News 
  • Mio crashes liquid drink-mix category, spawning imitators
    Kraft Foods Group's Mio liquid water enhancer has become so popular so quickly, brands such as Coca-Cola are upping the ante, writes Natalie Zmuda. Declared "one of our most successful new products ever" by Kraft CEO Tony Vernon, Mio has garnered a 12.28% fruit-drink-mix market share. Coca-Cola will use an integrated marketing campaign to promote its new, similar offering, Dasani Drops. Advertising Age (tiered subscription model) (11/5) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • Healthy growth of snack bars to lead to $6 billion in sales
    The market for snack bars is growing even faster than other snacks, according to a report from Rabobank's Food & Agribusiness Research and Advisory group. The compound annual growth rate for snacks such as Clif bars (as well as its Mojo and Luna), Kellogg's and General Mills products is 6.4%, and the market is expected to hit $6 billion this year. Marketers are emphasizing the healthy qualities of the snacks, as supposedly healthy extensions of candy bar brands have not been successful. MediaPost Communications/Marketing Daily (11/2) LinkedInFacebookTwitterEmail this Story
  Interactive 
  • Home Depot mobile campaign looks to bring people to the store
    Home Depot offers mobile users immediately relevant information in their latest mobile campaign, which leverages location-based technology. By tapping on the ad on The Weather Channel's iPhone application, consumers can find the nearest store and search for the product they want. Users are also invited to offer feedback. MobileCommerceDaily.com (11/5) LinkedInFacebookTwitterEmail this Story
  Multicultural Marketing 
  • Starbucks mixes in a shot of coffee education in China
    Starbucks is opening shops fast in China and is working to win over fans in the world's largest tea-drinking culture with marketing efforts that include coffee education. Many consumers already see the brand in a positive light. "The way you know when you've arrived as a town or city is when Starbucks arrives. It used to be McDonald's, and before that it was KFC," said Paul French, chief China market strategist for Mintel. Advertising Age (tiered subscription model) (11/5) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by AAF SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  AAF Spotlight 
  • AAF Faculty Toolkit Webinar: Including the NSAC in your tenure and promotion package
    Nov. 9, 2012 | 3 to 4 p.m. (EDT)

    Does your university use the National Student Advertising Competition (NSAC) as the client for your advertising campaigns class? Are you in a tenure-track position? Then you should understand how you can use the NSAC in your tenure and promotion package. This unique competition can be positioned as more than just a class on your teaching CV. Students benefit from this competition as a professional development tool, and so should you. Join Sandy Utt on Nov. 9 at 3 p.m. ET to learn from her insights as a NSAC veteran. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
You can tell the ideals of a nation by its advertisements."
--Norman Douglas, member, Advertising Hall of Fame

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