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November 18, 2008News for marketing professionals

  Breaking News 
 
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  Company News 
 
  • Yang leaving CEO job at Yahoo!
    Having failed to close deals to form alliances with Google, Microsoft or Time Warner, Yahoo! co-founder Jerry Yang is out as chief executive, and will resume his strategy and technology role as Chief Yahoo. "The company is in desperate need of change and this is clearly one way to do it," said Ross Sandler, an analyst at RBC Capital Markets. The Wall Street Journal (free content) (11/18), Reuters (11/18) LinkedInFacebookTwitterEmail this Story
  • GM seeks support for bailout among dealers, ad shops
    As part of its drive to build a coalition for a federal bailout, troubled automaker General Motors has sent a letter to dealers, ad agency partners and media firms encouraging them to ask their employees to write their legislators in support of government-backed loans. The form letter includes a link to a Web site, where visitors will find talking points for making calls to Congress. Advertising Age (tiered subscription model) (11/17) LinkedInFacebookTwitterEmail this Story
  • New SunTrust campaign counsels smart spending
    A campaign by Mullen, Winston-Salem, N.C., for SunTrust Banks features the tagline ""Live Solid. Bank Solid," and seeks to tap into consumers' desire to get a handle on their finances. The campaign was reportedly already in the works before the recent financial meltdown. Brandweek (11/17) LinkedInFacebookTwitterEmail this Story
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  Market Trends 
  • Study gives snapshot of American media habits
    A study of the media habits of four individuals during one week last month for Adweek by Ball State University's Center for Media Design shows the challenges facing marketers and agencies who are trying to predict and understand media behavior in a multiplatform world. "It's not a question of whether consumers will take advantage of all the different media options they have," said Michael Bloxham, director of insight and research at the CMD. "It's a question of at what rate they'll do so." Adweek (11/17) LinkedInFacebookTwitterEmail this Story
  Interactive 
 
  • P&G's interactive chief: Maybe social nets not for marketing
    Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co., said social networks may never become a natural advertising medium -- in part because the content on social nets and what is in general characterized as user-generated media may not be media at all. In a talk at the Digital Non-Conference in Cincinnati, McConnell said: "Media is something you can buy and sell. Media contains inventory. Media contains blank spaces. Consumers weren't trying to generate media. They were trying to talk to somebody." Advertising Age (tiered subscription model) (11/17), social cache (11/18) LinkedInFacebookTwitterEmail this Story
  • Twitter backlash sinks Motrin ad
    A Motrin ad designed to commiserate with moms about the aches and pains that come with toting around baby had the opposite of its intended effect. Miffed moms mobilized via Twitter using the tag #motrinmoms to register their dismay with the ad. Eventually, traffic to Motrin's Web site caused it to crash and Motrin pulled the ad. Blogger Peter Shankman points out this episode shows how vital it is for marketers to research their target audiences and join the Twitter conversation. Disruptology (11/17), NYTimes.com/Motherlode blog (11/17) LinkedInFacebookTwitterEmail this Story
  • Reader poll: Do you monitor brand/client mentions on Twitter?
Yes
No
What's Twitter?

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  Multicultural Marketing 
  • Yahoo!, Telemundo to each launch their own Spanish-language portals
    With both Yahoo! and Telemundo preparing to unveil their own Spanish-language sites, their co-branded portal, Yahoo Telemundo, will cease operating by the end of December. Telemundo.com, which will offer information on programming, original content and user-generated areas, is slated to debut Jan. 1, while Yahoo! plans to relaunch its U.S. Hispanic and Latin-America-focused portal as Yahoo en Español, with content aggregated from various sources alongside e-mail and instant messaging services. Mediaweek (11/17) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Barack Obama is three things you want in a brand. New, different and attractive. That's as good as it gets."
--Keith Reinhard, member, Advertising Hall of Fame

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