| November 18, 2008 | News for marketing professionals |
 |  |
 | How Confident are You in Your 2009 Online Marketing Strategy? Your online marketing plan is only as good as the education and experience behind it. Learn from top practitioners in Social Media, Search Engine Marketing, Targeting, Email and Integrated Strategy with case studies from Sony, Cisco, Disney, Google, LinkedIn and more. Learn more about the Online Marketing Summit. |
| Company News |  |  |
|
- Yang leaving CEO job at Yahoo!
Having failed to close deals to form alliances with Google, Microsoft or Time Warner, Yahoo! co-founder Jerry Yang is out as chief executive, and will resume his strategy and technology role as Chief Yahoo. "The company is in desperate need of change and this is clearly one way to do it," said Ross Sandler, an analyst at RBC Capital Markets. The Wall Street Journal (free content)
(11/18), Reuters
(11/18)      
- GM seeks support for bailout among dealers, ad shops
As part of its drive to build a coalition for a federal bailout, troubled automaker General Motors has sent a letter to dealers, ad agency partners and media firms encouraging them to ask their employees to write their legislators in support of government-backed loans. The form letter includes a link to a Web site, where visitors will find talking points for making calls to Congress. Advertising Age (tiered subscription model)
(11/17)
- New SunTrust campaign counsels smart spending
A campaign by Mullen, Winston-Salem, N.C., for SunTrust Banks features the tagline ""Live Solid. Bank Solid," and seeks to tap into consumers' desire to get a handle on their finances. The campaign was reportedly already in the works before the recent financial meltdown. Brandweek
(11/17)
| Market Trends | | |
|
- Study gives snapshot of American media habits
A study of the media habits of four individuals during one week last month for Adweek by Ball State University's Center for Media Design shows the challenges facing marketers and agencies who are trying to predict and understand media behavior in a multiplatform world. "It's not a question of whether consumers will take advantage of all the different media options they have," said Michael Bloxham, director of insight and research at the CMD. "It's a question of at what rate they'll do so." Adweek
(11/17)
- P&G's interactive chief: Maybe social nets not for marketing
Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co., said social networks may never become a natural advertising medium -- in part because the content on social nets and what is in general characterized as user-generated media may not be media at all. In a talk at the Digital Non-Conference in Cincinnati, McConnell said: "Media is something you can buy and sell. Media contains inventory. Media contains blank spaces. Consumers weren't trying to generate media. They were trying to talk to somebody." Advertising Age (tiered subscription model)
(11/17), social cache
(11/18)
-
Reader poll: Do you monitor brand/client mentions on Twitter?
 | Innovative search solution. More than 70 percent of all clicks take place in the top ten search slots. Learn how Searchandise Commerce can help you leverage cost per click bids to attain premium search position, leapfrog the competition and engage prospects at point of purchase. See how this innovative pay for performance solution can work for you. |
| Multicultural Marketing | | |
|
- Yahoo!, Telemundo to each launch their own Spanish-language portals
With both Yahoo! and Telemundo preparing to unveil their own Spanish-language sites, their co-branded portal, Yahoo Telemundo, will cease operating by the end of December. Telemundo.com, which will offer information on programming, original content and user-generated areas, is slated to debut Jan. 1, while Yahoo! plans to relaunch its U.S. Hispanic and Latin-America-focused portal as Yahoo en Español, with content aggregated from various sources alongside e-mail and instant messaging services. Mediaweek
(11/17)
| SmartQuote | | |
|
 | Barack Obama is three things you want in a brand. New, different and attractive. That's as good as it gets."
|
| |
| Advertise |
|
Senior Account Director:
Dena Malouf (202) 407-7837
|
|
|
| |
|
Read more at SmartBrief.com |
|
A powerful website for SmartBrief readers including:
|
|
|
|
| |
| |
| | Recent AAF SmartBrief Issues:
- Monday, November 17, 2008
- Friday, November 14, 2008
- Thursday, November 13, 2008
- Wednesday, November 12, 2008
- Tuesday, November 11, 2008
| | | Lead Editor: Adam Mazmanian
Contributing Editor: Robert DiGiacomo
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | |
| |
|
| © 1999-2011 SmartBrief, Inc.® Legal Information |
|
