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November 29, 2012
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News for mobile marketing professionals

  Top Story 
Free Guide: Lessons from the Top 100 Subscription Retailers
Learn how the leading subscription retailers personalize their messaging across all channels. Get recommendations on how to optimize the multi-channel marketing for your company. Download the guide.
  Consumer Engagement 
  • FedEx mobile campaign points consumers to gift-shipping locations
    FedEx's ad on the IMDb's mobile website counts down the days till Christmas and the number of days left to ship packages in time for the holiday. The site helps consumers find the nearest FedEx location for their gift-shipping needs. Each location found includes contact information and a click-to-call feature. Mobile Marketer (11/29) LinkedInFacebookTwitterEmail this Story
  • Arm & Hammer goes mobile for rewards campaign
    All consumers need are their cellphones this year to redeem holiday rewards from Arm & Hammer. The company is using Snipp Interactive's service to replace a cumbersome mail-in campaign from previous years with proof-of-purchase options through e-mail or SMS. (11/29) LinkedInFacebookTwitterEmail this Story
  • Avenue taps MMS for rich media on mobile
    Apparel retailer Avenue is moving from past SMS text campaigns to using a multichannel promotion to generate mobile and in-store business. "Rich media messaging is the only mobile technology that allows Avenue to deliver images and videos on all mobile handsets and carriers. Since no data connection is required, customers are able to view sales promotions wherever they are," said Cezar Kolodziej, CEO of Iris Mobile, which powers the campaign. (11/29) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Facebook gives its mobile ads a facelift
    Facebook's "Pages You Might Like" mobile ads have been given a refresh to make them more colorful, in a move that designers hope will prove more eye-catching and also better explain what advertised businesses actually do. "With style and targeting, Facebook is turning limited mobile ad space into its secret weapon," writes Josh Constine. TechCrunch (11/28) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Multicultural crowd is the audience for new mobile ad network
    Young African-Americans, Hispanics and Asian-Americans are the focus for the new America-Next mobile ad network from Briabe Mobile. The network is further tailored by language, with both English and bilingual sites. "When you look at where the majority of growth will come from in the next five years, advertisers are realizing that multicultural consumers are where they will hit their bottom-line numbers -- and mobile will be the connection point to them," said Briabe CEO James Briggs. ClickZ (11/28) LinkedInFacebookTwitterEmail this Story
  • U.S. mobile ad click-thrus, spending surge over holiday
    Consumers appeared to be responding to mobile ads over the Thanksgiving holiday as marketers stepped up their spending on the platform, according to data from Clash Group. Click-thru rates increased 23% from the average during the period, and ad spending rose 31%. Compared with the numbers from last year, CTRs increased 5% and ad spending doubled. Mobile Marketing Magazine (11/28) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Black Friday shoppers rely heavily on QR codes
    Shoppers flocked to scan QR codes on Black Friday, with a 50% rise in scans from the previous year's Black Friday, according to ScanLife. The firm recorded more than a quarter million scans with its during the 24 hour period starting at 7 p.m. eastern time on Thanksgiving Day. "Showrooming is here to stay, but QR codes can give shoppers the confidence they need to shorten the path to purchase," said ScanLife CEO Mike Wehrs. Mobile Marketer (11/28) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  MMA News 
  • Webinar: Mobile Video A Huge Opportunity for Brand Engagement (Dec. 11)
    The surge of video on mobile platforms is driving behavioral changes in consumers. In an era of video everywhere thanks to smartphones and tablets, businesses must grasp the potentially monumental difference in how consumers are motivated. This important webinar will answer the most important questions: What behavioral shifts are occurring? Who is driving these shifts? What tactics are most successful? What are the major content trends in video? It will also reveal key usage trends, the latest research validating the ad effectiveness of mobile video and how mobile video is improving ROI for major brands. Mobile video presents a unique opportunity to create brand awareness, so don't miss this opportunity to understand what it means for you. Register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • Webinar: New Mobile Web Ad Measurement Guidelines and the Impact of "Client Side Counting" (Dec. 18)
    The MMA, in partnership with the Interactive Advertising Bureau (IAB US) and the Media Rating Council (MRC), has issued updated guidelines on how to measure and count mobile web ad impressions. Version 2.0 of the "Mobile Web Advertising Measurement Guidelines" includes a change that requires client-side counting for mobile web ad impressions, which will increase consistency with computer-based ad measurement, make impression counts far more robust and reliable, and may help to reduce mobile discrepancies. In this webinar, the MMA will review the importance of guidelines, the general benefits of industry standards and the core principles of ad measurement. These guidelines are principally applicable to mobile marketers, wireless operators, mobile publishers and ad serving organizations, and is intended as a guide to accepted practice. Additionally, planners and buyers of mobile media advertising can use these guidelines to assist in determining the quality of measurements. Importantly, webinar participants will learn about the impact of client side counting,why it is considered a high quality industry standard in the desktop web and how it will potentially impact buyers and sellers of mobile web advertising. Register for this free webinar. LinkedInFacebookTwitterEmail this Story
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Position TitleCompany NameLocation
Senior Product Manager - Mobile Placement ProductsYellow Pages GroupMontreal, Canada
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We acquire the strength we have overcome."
--Ralph Waldo Emerson,
American writer

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