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February 8, 2013
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News for advertising, marketing and media professionals

  Top Story 
  • Self-regulation is working, ad networks say
    Lawmakers are skeptical about ad networks' willingness to take responsibility for their own behavior -- but the Network Advertising Initiative hopes to change that. It has signed up about 100 industry players, including Google, AOL, Microsoft and Yahoo, for a rigorous regulatory program requiring continuous review of companies' data collection, disclosures and opt-out policies. "What policymakers call for is self-regulation with teeth, enforcement and accountability. This is real and very tangible," says Executive Director Marc Groman. Adweek (2/7) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
  Marketing Trends & Research 
  • Promoted tweets engage better as a response to search
    Promoted tweets that are a response to a user's search queries earn an 88% higher click-through rate than those simply appearing in the timeline, according to a TBG Digital study. Tweeting in timeline yielded a 29% lower cost-per-engagement for marketers. "These findings show that Twitter users are very engaged when they are searching for something. However, it's worth noting that search volume is limited, unless you focus on key times -- for example, around big TV shows and live sporting events," says TBG Digital CEO Simon Mansell. MediaPost Communications/Online Media Daily (2/7) LinkedInFacebookTwitterGoogle+Email this Story
  Company Watch 
  • Facebook is expected to buy Microsoft's Atlas ad business
    Facebook is reportedly poised to snap up Microsoft's Atlas ad-serving platform for less than $100 million. That would bring Facebook closer to end-to-end control of its ad business and would facilitate its progress toward running a third-party, whole-Web ad network. "Essentially, Facebook is looking to build a full array of digital-advertising technologies to rival Google," writes Jason Del Rey. Advertising Age (tiered subscription model) (2/7), CNET (2/7) LinkedInFacebookTwitterGoogle+Email this Story
  • LinkedIn tests new platforms for Marketing Solutions
    LinkedIn's Marketing Solutions division almost doubled its active advertisers and increased earnings 68% to $83.2 million in the fourth quarter year-over-year, the business social network reports. The growth comes from initiatives with brands such as Citi's Professional Women’s Network and Capital One's Jet: The Business Traveler Network, but the network is currently testing content marketing outside the network with GE, Xerox, The Economist and BlackBerry. "The potentially larger opportunity [than tablets] is smartphones by virtue of the inventory generated there," says CEO Jeff Weiner. Adweek (2/7) LinkedInFacebookTwitterGoogle+Email this Story
  Agency News 
  Marketer News 
  • Toy-app combinations try to invent a new way to play
    Nine out of 10 toy-industry efforts at combining real-world toys with applications were unsuccessful in 2012, says Jim Silver, editor in chief of TimetoPlayMag.com. "Kids looked at these plastic toys used to run digital games and said, 'Why bother when I can just use my thumbs?' " Silver says. Jakks Pacific recently unveiled an enhanced-reality app that, through a device's camera and display, made Disney characters appear to be interacting with toys. But industry observers are split on whether it will be successful, and they are concerned that tacking technology onto old ideas shows desperation. The Wall Street Journal/Dow Jones Newswires (2/7) LinkedInFacebookTwitterGoogle+Email this Story
  Interactive Media 
  • How Oreo built an Instagram following in 15 seconds
    In the 15 seconds following the screening of Oreo's "Cookie or Creme" Super Bowl ad, the brand's Instagram following jumped from 2,200 to 22,000, says brand manager Susan Burris. The continuing campaign, which asks consumers to share photos so that they can be made into cookie or cream sculptures, has since boosted Oreo's following to more than 50,000. "We're not just launching an Instagram page, we're launching an engagement experience," Burris says. ClickZ (2/7) LinkedInFacebookTwitterGoogle+Email this Story
  IAB News 
  • Sold out: IAB Annual Leadership Meeting
    Get your name on the waiting list now! Does marketing success derive from a game-changing idea -- the position, the strategy, the slogan; the emotional evocation that differentiates one brand from another -- or can big data lead us to the same results? The conversation dominating the advertising industry dominates the stage at the most important industry event of 2013. Check out the agenda for the IAB Annual Leadership Meeting. Hear from Tim Armstrong, Chairman and CEO, AOL; Jonah Peretti, Founder and CEO, BuzzFeed; Nate Silver, Author, Statistician, and Founder, FiveThirtyEight.com; Jim Speros, EVP and CMO, Fidelity Investments; Susan Wojcicki, SVP, Advertising, Google; and many more advertising thought leaders. Learn more and add your name to the waiting list. LinkedInFacebookTwitterGoogle+Email this Story
Learn more about IAB ->About | Join | IAB News | Interactive Resources | Insights & Research | Events

 
Position TitleCompany NameLocation
Digital Marketing ManagerNCC MediaNew York, NY
Ad Operations ManagerSpiceworksAustin, TX
Manager, Client Services-Sales PlanningPandora Internet RadioOakland, CA
Director of Sales, East CoastdeviantARTNew York, NY
Audience Development ManagerSmartBriefWashington, DC
CHEMICALS EDITORSmartBriefWashington, DC
Project Manager, Digital Media Products & DevelopmentSmartBriefWashington, DC
SEM Marketing Manager, Local Everyday Health Inc. New York , NY
Retail Sales Director - Digital Media & Targeting DatalogixMultiple Locations, United States
Account Executive, Digial MediaDatalogixNew York City, NY
Senior Manager, Mobile & Video DatalogixNew York City, NY
Senior Account Executive, East CoastTheStreet, Inc.New York, NY
Click here to view more job listings.

  SmartQuote 
If you want to make enemies, try to change something."
--Woodrow Wilson,
28th U.S. president


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