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September 26, 2012
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Word of Mouth and social media marketing news

  Everybody's Talking About ... 
The Spredfast Social Engagement Index Report
Have you ever wondered how your corporate social programs stack up next to other companies? Spredfast has released a full view of the state of corporate social programs in the industry's first Social Engagement Index Report that defines the current state of engagement across social brands. Download the report and find out how you compare to your peers.
  WOMM at Work 
  • Can booksellers conjure up buzz for J.K. Rowling's new novel?
    The publishing industry is hoping that Harry Potter fans will flock to read J.K. Rowling's new book, a decidedly adult novel with weighty themes. The real key will be whether Rowling's book sparks the same buzz inspired by her Harry Potter series, marketers say. "Our expectations are very high. The real media floodgates will open on Thursday, and word-of-mouth will spring into action as people read it and start talking," said Barnes & Noble marketing chief Patricia Bostelman. The Wall Street Journal (9/25)
  • How a food-market organizer overcame bad online reviews
    Nighttime food markets, based on those found in many Asian cities, are taking Los Angeles by storm -- but launching the concept in the U.S. hasn't all been clear sailing, says organizer Jonny Hwang. The markets relied on word-of-mouth to attract vendors and diners, but struggled to overcome negative buzz after the first event drew far more people than organizers had anticipated. "A handful of commenters really supported us and told us we were onto something and should try again, so that got us fired up to keep going," he says, inspiring him to try again with a larger, more practical venue. Bloomberg Businessweek (9/24)
  Building Blocks of Buzz 
  • 5 celebrities driving online buzz for their favorite brands
    Social media is giving celebrities a new platform on which to sound off about their favorite products, and that's delivering significant awareness to the lucky brands in question, writes Amanda Haury. Oprah Winfrey, Cameron Diaz and Justin Timberlake are all outspoken advocates of products they enjoy using, Haury notes. "If word of mouth was a valuable source of advertising before the days of Facebook and Twitter, it is an even more important part of business today," she writes. Investopedia (9/24)
  • Use samples to get people talking about your brand
    A well-run free-sample campaign can be a great way to spark conversations about your brand, writes Sherry Orel. But the process isn't as simple as handing out free stuff -- the effort has to be well-timed and well-target to drive buzz in a measurable way. "You want earned media? Give someone something for free and an easy way to share his or her opinions with friends on social networks," Orel writes. Advertising Age (tiered subscription model) (9/25)
  • Why friends-of-fans is Facebook's most important metric
    To get the most value from Facebook campaigns, brands need to figure out not just who their fans are, but who their fans' friends are, writes Dennis Yu. Increasingly sophisticated social applications and third-party widgets are helping to provide that information, making Facebook exponentially more valuable as a marketing platform. "The previously 'infrared' layer of word of mouth is now becoming visible," Yu writes. (9/24)
  Words from WOMMA 
  • WOMMA Summit early bird deadline is Monday, Oct. 1.
    With our agenda coming to fruition, which includes Pawn Superstar Rick Harrison, it is time to save some cash and register for WOMMA Summit. The early bird deadline is Oct. 1, which means Monday is the last day to save $400 off your WOMMA Summit ticket price. If you plan on attending, and we know you do, make sure you reserve the best room in the city at the fantastic Wynn hotel. Just for our guests, we reserved a special $169/night offer. Reserve your hotel or WOMMA Summit tickets here.
  • ROI Twitter chat on Oct. 3 - #WOMMAROI
    More and more dollars are being spent in the social media realm and to help prepare for the prominent shift, we have just released our first industry guidebook offering a practical introduction to measuring your word of mouth and social media ROI. WOMMA, ChatThreads, and Motivequest are excited to host an upcoming Twitter chat about our brand new guidebook – Solving the ROI Riddle: Perspectives from Marketers on Word of Mouth Marketing. Keep reading at All Things WOMM.
Learn more about WOMMA ->About WOMMA | WOMMA Summit 2012 | All Things WOMM Blog

  Featured Content 

Worry does not empty tomorrow of its sorrow; it empties today of its strength."
--Corrie ten Boom,
Dutch writer

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