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March 22, 2013
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • Pepsi redesigns its bottles for the first time in 16 years
    Pepsi is changing the look and shape of its bottles for the first time since 1997, adding a swirled grip, shrinking the label and enlarging the logo. The rollout, which covers the Pepsi, Pepsi Max, Diet Pepsi and Pepsi Next brands, will start next month. "The longer-term view is this new design system would eventually hit all touch points beyond packaging," said Angelique Krembs, vice president of marketing for the Pepsi trademark. Advertising Age (tiered subscription model) (3/21) LinkedInFacebookTwitterEmail this Story
  • Kosher offerings get upscale, innovative makeover
    Chefs and food-makers are elevating kosher food, with new products including Red Velvet Macaroons from Manischewitz, matzo-based granola called Matzolah, and beef kielbasa from Newark's Real Kosher. "The demand for thoughtful, seasonal, progressive food is very high right now in the kosher world, and the bar is constantly being raised," said Moshe Wendel of Pardes kosher restaurant in Brooklyn. Daily News (New York) (3/17) LinkedInFacebookTwitterEmail this Story
  • Other News
  Health and Nutrition 
  • Solutran program promotes good food choices with incentives
    Solutran's loyalty program offers incentives to shoppers for purchasing healthful food by reducing the cost of such food and making the discount easy to obtain. "Until now, there hasn't been a way to drive healthy-eating behavior that has been profitable to all parties," said Dr. Robert Jeffery, director of the Obesity Prevention Center at the University of Minnesota. "Using this new technology, Solutran has finally provided the sustainable model we have been seeking." Progressive Grocer (3/20) LinkedInFacebookTwitterEmail this Story
  Environment Watch 
  • How2Recycle label coming to Kellogg's, Kashi boxes
    Starting in April, Kellogg's and Kashi boxes will include the How2Recycle label, with detailed information about the recyclability of the packaging. Kellogg is joining 11 other companies, including Minute Maid, Clorox, Costco and Seventh Generation, in GreenBlue's Sustainable Packaging Coalition. Environmental Leader (3/21) LinkedInFacebookTwitterEmail this Story
  Marketing Report 
  • CONCACAF Gold Cup taps 7Up as official soft drink
    7UP is the official soft drink of the Confederation of North, Central America and the Caribbean Association Football Gold Cup, held every two years. The deal also includes Clamato, Squirt, Sunkist, Penafiel and other Dr Pepper Snapple Group brands. The CONCACAF Gold Cup will take place across the U.S. in July. (3/21) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • ABA announces new member
    ABA would like to welcome new associate member ITW Paxton Products of Cincinnati, Ohio. Please join us in welcoming them! LinkedInFacebookTwitterEmail this Story
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
If we were all given by magic the power to read each other's thoughts, I suppose the first effect would be to dissolve all friendships."
--Bertrand Russell,
British philosopher, mathematician and historian

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