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November 6, 2012
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Problem. Solved. 
  • Growth is optional
    As a leader, your responsibilities will be different depending on the size of your small business, Josh Patrick of Stage 2 Planning Partners writes. "[T]he point is that a business owner has a choice: You don't have to get swept up in growth," he writes. Running a microbusiness can feel similar to having a job, while running a larger business will require you to develop your management skills. The New York Times (tiered subscription model)/You're The Boss blog (11/1) LinkedInFacebookTwitterGoogle+Email this Story
Marketing 
 
  • Social media platforms permit drilling down to the company
    B2B marketers should consider targeting specific businesses and company names, Paul Mosenson writes in the final installment of his series on banner advertising. Your company could offer a complementary solution to a particular company's problem, targeting specifically and using ad dollars efficiently. Social media platforms such as LinkedIn and Facebook, which allows for workplace targeting, can make it easy. B2C Marketing Insider (11/4) LinkedInFacebookTwitterGoogle+Email this Story
  • The right way to use social media
    When using social media to build your brand, it's important to engage with your followers and be careful about what you post to avoid offending your customers, writes Hollis Thomases, founder of Web Ad.vantage. You should also vary your messaging on different social media platforms. "[I]f all you do is post the same exact content at the same exact time to all platforms with a push of the button, you will diminish its value on all of them," Thomases writes. Inc. online/Digital Entrepreneur blog (free registration) (11/5) LinkedInFacebookTwitterGoogle+Email this Story
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Management 
  • How one business handled Hurricane Sandy
    A company called Cognito was relatively successful in riding out Hurricane Sandy even after flooding shut down its Manhattan office. The company's success stems from its commitment to communication, willingness to take care of its employees and investment in IT, writes Dan Simon, who founded Cognito's U.S. operations. However, the business could do a better job at dealing with a future disaster by identifying the absolute worst-case scenario ahead of time and using more cloud technology, he writes. Forbes (11/5) LinkedInFacebookTwitterGoogle+Email this Story
  • 5 ways you're driving your employees crazy
    Even with the best of intentions, many bosses drive their workers absolutely crazy, writes Julie Winkle Giulioni. To boost performance, leaders should stop using employees as idea guinea pigs and simply focus on removing irritants such as red tape, unclear expectations and time-wasting activities. "Employee engagement, motivation, and results are less about introducing new leadership behaviors and more about just stopping the stuff that makes employees crazy," Giulioni writes. SmartBrief/SmartBlog on Leadership (11/5) LinkedInFacebookTwitterGoogle+Email this Story
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

Money 
 
  • Top deductions for entrepreneurs
    Travel for work. Professional development. Startup expenses. Those are just a few of the key tax deductions small business owners need to take advantage of, writes marketing consultant Sarah Johnson. Others include the costs of advertising, the cost of obsolete inventory, health insurance premiums and the expenses of a home office and business equipment. Intuit Small Business Blog (11/2) LinkedInFacebookTwitterGoogle+Email this Story
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Tips & Tools 
  • A step-by-step guide to using Google Analytics
    Every business blogger should be using Google Analytics to measure their influence, Data Clear's Rusty Frioux writes. The simple process of signing up for a Google Analytics account, registering your URL and adding the tracking code to your blog will yield such useful measurements as unique visitors, average time spent per page and the source of traffic. RepCapitalMedia.com (10/31) LinkedInFacebookTwitterGoogle+Email this Story
  • An easier way to deal with IT
    Research shows many small-business owners are frustrated and confused by IT, and as a result many say they ignore new technology. Working with an IT managed services provider can help to ease this pain point, Bob Deasy of Lead I.T. Consulting writes. StartupNation (11/2) LinkedInFacebookTwitterGoogle+Email this Story
Just for Fun 
  • Meet Camilla, NASA's top space chicken
    A rubber chicken named Camilla Corona is emerging as one of NASA's celebrities after being sent on missions into the upper atmosphere on balloons and aboard astronaut-training craft. Next up: a publicity trip to the International Space Station. "Camilla does an incredible job," says one fan. Wired.com/Wired Science blog (11/3) LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 
Too many businesses just use social media to push their own agenda."
--Hollis Thomases, founder and CEO of Web Ad.vantage, writing at Inc. online's Digital Entrepreneur blog
LinkedInFacebookTwitterGoogle+Email this Story


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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.
 

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