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- Stihl provides tools, training for first-responder organization
Stihl will be the sponsor of Reach Out Worldwide, a network of first responders who have worked during times of natural disaster. The company will provide the group with chainsaws and augers, and will train members how to use them, according to Roger Phelps, Stihl's promotional communications manager. "We need the highest-quality products that will get the job done every time, and Stihl is our brand of choice," said J.D. Dorfman, the operations manager of the group. The Virginian-Pilot (Norfolk)
(1/7)     
 | Vanguard Power Code Helps In-field Operators
Vanguard Power Code, a square barcode located on Vanguard single-cylinder and V-twin engines, directs equipment operators to an array of important information for that specific engine model after being scanned with a smart phone’s barcode reader.
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| Industry Buzz |  |  |
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- Morningstar: Caterpillar will see slower growth in 2013
Caterpillar may find it difficult this year to top its record performance in 2012. Morningstar analyst Adam Fleck predicts that the company will experience slower growth. "Caterpillar's mining equipment business comprises nearly 50% of operating profits, and the company has seen recent order contraction," Fleck says. Peoria Journal Star (Ill.)
(1/5)
| Economic Indicators | | |
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- U.S. hiring index climbs for 3rd month in December
Another encouraging sign for U.S. employment emerged with the Conference Board's Employment Trends Index rising in December for the third straight month, up 0.8%. The index, which points to short-term hiring trends, is encouraging, but "if economic activity continues to expand slowly in the first half of 2013, it would be difficult for employers to maintain the current rate of job growth," commented Gad Levanon, director of macroeconomic research at the Conference Board. Bloomberg Businessweek
(1/7)
| Inside & Out | | |
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- Sharpen customer service in 4 simple steps
To improve your organization's customer service, first carefully track customers' feedback, then solicit feedback with your service team, writes Flavio Martins, customer support vice president at DigiCert. Two other tips: Line up intense service training for your team and then measure service improvements that follow. B2C Marketing Insider
(1/6)
- 3 steps to developing your company's content-marketing plan
If you're looking for a way to organize your content-creation efforts, you can get started by planning out which themes you want to address this year, John Jantsch writes. Then, use this information to plan out how you are going to use delivery platforms such as your newsletter or your blog. This approach "changes the lens you use to view all the information that comes at you all day long," he writes. Duct Tape Marketing
(1/3)
| Policy Update | | |
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- Immigration enforcement cost federal government $18B in 2012
There are several federal criminal law enforcement agencies in the U.S., including Customs and Border Protection and Immigration and Customs Enforcement. A report by the Migration Policy Institute found that the government spent $18 billion in 2012 on immigration enforcement alone. That is almost 25% more than was spent on all the other federal law enforcement agencies combined. The Washington Post
(1/7)
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