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February 18, 2013
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  • How to attract large corporate clients
    Research suggests that small businesses can benefit from selling to corporate clients, but making connections with large companies can be challenging, writes Angelique Rewers. Get started by developing a clear marketing plan, focusing on companies in your area and creating a strong personal brand, she writes. The Washington Post/On Small Business blog (2/15) LinkedInFacebookTwitterEmail this Story
  • How to pick the right platform for your marketing videos
    You can set your company up for video marketing success by using a cloud-based platform that includes social-collaboration functionality, writes Jeff Fissel, KZO Innovations' vice president of solutions. He also recommends looking for a platform that is being updated and that will serve the needs of mobile users. MarketingProfs (2/14) LinkedInFacebookTwitterEmail this Story
  Customer Satisfaction & Marketing 
  • Real-time marketing tips to build your company
    Oreo's blackout-related tweet captured a lot of attention during the Super Bowl, and you can use a similar approach to build excitement for your brand, writes Ryan Caligiuri, founder of Ryan Caligiuri International. He recommends looking for ways to associate your brand with breaking news stories and trying to educate consumers. "Offer free white papers and training videos and, as a follow-up, provide the opportunity to take part in a paid training course," he suggests. The Globe and Mail (Toronto) (tiered subscription model) (2/15) LinkedInFacebookTwitterEmail this Story
  • Social media practices that small businesses should avoid
    It's generally best to avoid posting negative comments, politically charged content, or anything that could be construed as offensive, writes Álvaro J. Soltero. "When in doubt over the possibility of a text, image, or any kind of media being accidentally perceived as unprofessional, rude, or offensive, don't post it," Soltero advises. Small businesses should use hashtags and make sure their grammar is correct when posting to social media, Soltero writes. Social Media Today (2/15) LinkedInFacebookTwitterEmail this Story
  Management & Leadership 
  • Should HR pros provide personal advice?
    HR professionals should only offer personal advice if prompted by employees, and they should consider the situation carefully, according to this article. HR professionals should stay away from extremely personal topics, and they should avoid pressuring employees to follow their guidance. (2/15) LinkedInFacebookTwitterEmail this Story
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  Funding & Finance 
  • How to get ready for tax time
    In this article, experts provide financial advice on a number of small-business tax topics, including tax credits, the Affordable Care Act and employee classification. CPA Vincenzo Villamena recommends reassessing classifications on a regular basis. "This is something that the IRS takes seriously and can be caught if you end a business relationship with a contractor in a bad way," Villamena says. B2C Marketing Insider/ (2/14) LinkedInFacebookTwitterEmail this Story
  BBB in the News 
  • Be cautious when donating to charity
    BBB is warning consumers about sending money to a charity -- Heart Support of America -- that is providing free first-aid kits in exchange for donations. "We found that over 90% of what is collected by the professional fundraisers actually stays with the professional fundraisers," according to a BBB representative. KMOV-TV (St. Louis) (2/15) LinkedInFacebookTwitterEmail this Story
You will become as small as your controlling desire; as great as your dominant aspiration."
--James Allen,
British author

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