| Business news you can use from your Better Business Bureau® |  |
| Trends & Trust |  |  |
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- How to pick the right platform for your marketing videos
You can set your company up for video marketing success by using a cloud-based platform that includes social-collaboration functionality, writes Jeff Fissel, KZO Innovations' vice president of solutions. He also recommends looking for a platform that is being updated and that will serve the needs of mobile users. MarketingProfs
(2/14)     
| Customer Satisfaction & Marketing | | |
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- Real-time marketing tips to build your company
Oreo's blackout-related tweet captured a lot of attention during the Super Bowl, and you can use a similar approach to build excitement for your brand, writes Ryan Caligiuri, founder of Ryan Caligiuri International. He recommends looking for ways to associate your brand with breaking news stories and trying to educate consumers. "Offer free white papers and training videos and, as a follow-up, provide the opportunity to take part in a paid training course," he suggests. The Globe and Mail (Toronto) (tiered subscription model)
(2/15)
- Social media practices that small businesses should avoid
It's generally best to avoid posting negative comments, politically charged content, or anything that could be construed as offensive, writes Álvaro J. Soltero. "When in doubt over the possibility of a text, image, or any kind of media being accidentally perceived as unprofessional, rude, or offensive, don't post it," Soltero advises. Small businesses should use hashtags and make sure their grammar is correct when posting to social media, Soltero writes. Social Media Today
(2/15)
- Should HR pros provide personal advice?
HR professionals should only offer personal advice if prompted by employees, and they should consider the situation carefully, according to this article. HR professionals should stay away from extremely personal topics, and they should avoid pressuring employees to follow their guidance. BusinessManagementDaily.com
(2/15)
 | Most small business owners know the importance of managing credit effectively and that a "one size fits all" model won't work. Use Managing Credit - Made Simpler to find the right credit management model for your business and to help identify strategies to ensure you are on top of your business's financial condition. |
| Funding & Finance | | |
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- How to get ready for tax time
In this article, experts provide financial advice on a number of small-business tax topics, including tax credits, the Affordable Care Act and employee classification. CPA Vincenzo Villamena recommends reassessing classifications on a regular basis. "This is something that the IRS takes seriously and can be caught if you end a business relationship with a contractor in a bad way," Villamena says. B2C Marketing Insider/NerdWallet.com
(2/14)
| BBB in the News | | |
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- Be cautious when donating to charity
BBB is warning consumers about sending money to a charity -- Heart Support of America -- that is providing free first-aid kits in exchange for donations. "We found that over 90% of what is collected by the professional fundraisers actually stays with the professional fundraisers," according to a BBB representative.  KMOV-TV (St. Louis)
(2/15)
| SmartQuote | | |
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 | You will become as small as your controlling desire; as great as your dominant aspiration."
--James Allen,
British author
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| About BBB® |
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For 100 years, Better Business Bureau has been helping consumers find businesses,
brands and charities they can trust. In 2011, consumers turned to BBB more than 100 million times for
Business Reviews on more than 4 million companies and Charity Reports on 11,000 charities,
all available for free at
www.bbb.org.
The Council of Better Business Bureaus is the umbrella
organization for 115 local, independent BBBs across the United States and Canada, as well as
home to its national programs on dispute resolution and industry self-regulation.
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| | Recent BBB TrustBrief Issues:
- Friday, February 15, 2013
- Wednesday, February 13, 2013
- Monday, February 11, 2013
- Friday, February 08, 2013
- Wednesday, February 06, 2013
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