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March 18, 2013
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • Zevia debuts 12-ounce glass bottles
    Zevia, which sells 15 soft drink flavors in cans, is adding the option of a 12-ounce glass bottle for its six most popular flavors. “There are a lot of upscale establishments, whether they’re natural products stores or fine dining restaurants, that want the bottle, and a 12 oz. glass bottle is a perfect solution for that,” said CEO Paddy Spence. (3/15) LinkedInFacebookTwitterEmail this Story
  • Report predicts sweet future for stevia
    Stevia consumption will more than double between 2011 and 2016, increasing by more than 2 million pounds, predicts a Euromonitor report. "Stevia launches in beverages drove a large percentage of the over 1,000 stevia launches we saw globally in 2012," said Jason Hecker, PureCircle vice president of global marketing and innovation. "We expect this to continue as the world’s largest beverage manufacturers continue to launch with stevia in more markets and across several brands." (3/15) LinkedInFacebookTwitterEmail this Story
  • Starbucks shareholder moves to ban political contributions
    Starbucks shareholders will vote at their annual meeting March 20 on a proposal that would prohibit the company from using any corporate funds to support political campaigns. The proposal by John Harrington, who owns 800 shares, is similar to other proposals related to political spending put forth at 125 companies in the past two years, according to the Sustainable Investments Institute. The Huffington Post/Reuters (3/15) LinkedInFacebookTwitterEmail this Story
  • Folgers debuts instant-coffee packet
    Folgers Fresh Breaks Roasted Concentrated Coffee, introduced by J.M. Smucker, delivers an 8-ounce cup of coffee without brewing. The single-serve packet is offered in Breakfast Blend, Mountain Grown and Black Silk varieties. Drug Store News (3/15) LinkedInFacebookTwitterEmail this Story
  Health and Nutrition 
  • Study links coffee, green tea consumption to lower stroke risk
    People who drank at least one cup of coffee or at least two cups of green tea per day had a 32% lower risk of intracerebral hemorrhage compared with people who rarely drank either beverage, according to a study published in Stroke: Journal of the American Heart Association. Researchers looked at the drinking habits of more than 83,000 adults in Japan and found that those who drank at least one cup of coffee or two to three cups of green tea daily were 20% and 14% less likely, respectively, to suffer a stroke. United Press International (3/18), News (3/15) LinkedInFacebookTwitterEmail this Story
  Marketing Report 
  • Droga5's first work for Coke Zero ties into March Madness
    Droga5's first work for Coke Zero shows two men filling out their NCAA basketball tournament brackets at the office when they are interrupted by the boss. A narrator ensures the "bracketologists" that goofing off at work is an American tradition dating back to the Founding Fathers, who are shown in a flashback worrying about a "freshman point guard" and picking America. "It celebrates guys being guys," says Pio Schunker, Coca-Cola's head of integrated marketing communications. Advertising Age (tiered subscription model) (3/15) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
What men value in this world is not rights but privileges."
--H.L. Mencken,
American journalist and essayist

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