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November 15, 2012
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  • How to get your sinking business back on track
    If your company is in trouble, it's important to figure out what's going wrong; often the first order of business is to find a way to create revenue, according to Grant Cardone, host and producer of the TV show "Turnaround King." "Without revenue, you can't expand, you can't advertise and you can't conquer the market," he said. Companies that are going through a rough patch should also focus on creating more sales opportunities and increasing the value their products provide. Intuit Small Business Blog (11/14) LinkedInFacebookTwitterGoogle+Email this Story
Marketing 
  • The secrets to a successful blog
    If you want to create a successful blog, you should post content regularly, be honest about your business affiliations and put a personal touch on it, Ty Kiisel writes. "Because business is personal, sharing a little of yourself makes you more accessible. People like doing business with other people," he writes. Forbes (11/13) LinkedInFacebookTwitterGoogle+Email this Story
  • How to prepare your website for Cyber Monday
    Cyber Monday, which follows Black Friday, can be a good opportunity to make sales, but you have to make sure your website is ready, Deanne Katz writes. Make sure the search function is working and try to streamline your site, Katz recommends. Also, ensure your product descriptions are accurate to avoid ending up in legal hot water. FindLaw/Free Enterprise blog (11/13) LinkedInFacebookTwitterGoogle+Email this Story
Management 
  • How to manage your business' schedule as employees take time off
    The holidays can be a hectic time for small businesses and many employees might want to take time off, Jennifer Goforth Gregory writes. It's important to explain your business' vacation policy and inform employees as to the last day when they will be able to request time off for the holidays, she writes. Encourage your employees to work together to set a vacation schedule that works for everyone and step in if they are unable to do so on their own. Intuit Small Business Blog (11/13) LinkedInFacebookTwitterGoogle+Email this Story
  • 5 tips for praising your employees
    Many managers focus on areas in which their employees can improve, but offering a little praise can go a long way. "Too often, leaders get caught up in telling people what they're doing wrong instead of showing that they care," Bill Flint of Flint Strategic Partners said. Mangers should offer unexpected praise as they walk around the office and publicly recognize employees who have come up with good ideas. Entrepreneur online/The Daily Dose blog (11/14) LinkedInFacebookTwitterGoogle+Email this Story
Money 
  • What you should know about business valuation
    There are multiple ways to value your business before selling it, Mike Handelsman writes. One method, known as an asset-based valuation, adds up the value of your company's assets; another process, known as the earnings multiplier method, is based on your company's ability to generate revenue. You can increase the value of your company in several ways such as by keeping it organized and documenting its prior success. Inc. online/BizBuySell.com blog (free registration) (11/14) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Tools for making your computer more secure
    Simply installing antivirus software isn't enough to ensure your computer will remain free of malware, Eric Geier writes. However, you can boost the security of your system by using tools such as Secunia Personal Software Inspector, which can identify vulnerabilities on your computer, and the Password Security Scanner, which can evaluate the strength of your passwords. PCAdvisor.co.uk (U.K.)/PC World (11/13) LinkedInFacebookTwitterGoogle+Email this Story
  • The keys to a fruitful Small Business Saturday
    Small Business Saturday, which is designed to encourage shoppers to support local businesses, falls on Nov. 24 this year. You can get your company ready by marketing on social media and ensuring your site will display properly on mobile browsers, Heath Clarke of Local Corporation writes. It's also important to make sure your website includes critical information such as your store's hours and contact information, he writes. The Washington Post (11/12), Small Business Trends (11/14) LinkedInFacebookTwitterGoogle+Email this Story
Just for Fun 
  • Websites lighten the mood with funny 404 screens
    Some websites have added a little levity to their designs by creating amusing 404 pages to inform users a problem has occurred. For example, The Huffington Post's 404 page includes pictures of famous people looking sad, while IMDB's error page features movie quotes. Forbes (11/14) LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 
People don't make decisions on price, they make decisions on value."
--Grant Cardone, host and executive producer of the TV show "Turnaround King," as quoted at the Intuit Small Business Blog.
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.
 

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