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February 6, 2013
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Put your money where your market is

  Top Story 
  • Time Warner Cable posts a 9.9% increase in Q4 revenue
    Time Warner Cable in Q4 tallied $5.5 billion in revenue, a 9.9% increase compared with the same period in 2011, thanks to its acquisition of Insight Communications and growth in advanced services and ads. However, profit fell 9% to $513 million due to higher taxes and expenses. Ad sales, which jumped 20% to $313 million, and revenue from residential services, which went up 6.8% to $4.58 billion, were among the bright notes for the period. Multichannel News (1/31), The Wall Street Journal (1/31) LinkedInFacebookTwitterEmail this Story
  Local Markets 
  • Charter signs carriage deal with CBS
    Charter Communications and CBS Corp. have reached a carriage deal that covers Showtime, CBS Sports Network, Smithsonian Channel and all CBS-owned stations. The agreement also calls for Charter subscribers eventually to be able to screen CBS' prime-time lineup on demand and will soon include access to Showtime Anytime, which will offer Showtime content on desktop and mobile devices. Multichannel News (1/29) LinkedInFacebookTwitterEmail this Story
  • CEO: Dodgers' sports net will have long-term payoff for Time Warner Cable
    Time Warner Cable is hedging its bets against the escalating cost of sports programming by forging a long-term deal for the Los Angeles Dodgers' new SportsNet LA, according to Chairman and CEO Glenn Britt. "We do not pretend that these deals are inexpensive or cheap, and our sense is that if we're going to carry these games, they're going to be expensive when we get them," Britt said. "So what we think we've done with these deals is to minimize and stabilize the cost over a long time period." Adweek (1/31) LinkedInFacebookTwitterEmail this Story
  Campaigns and Agencies 
  • Kraft spotlights the naturalness of Philadelphia Cream Cheese
    A new ad campaign for Kraft's Philadelphia Cream Cheese by McGarryBowen focuses on the quality of the ingredients and purity of the process. The tagline: "When it comes to taste, Philadelphia sets the standard." Christopher Urban, senior brand manager, says the company is responding to consumers' need for more transparency about processes and suspicions of heavily processed foods. The push will include 20 weeks of television ads this year, as well as print and social media. MediaPost Communications/Marketing Daily (1/31) LinkedInFacebookTwitterEmail this Story
  • Innerscope tests Super Bowl ad response at Time Warner lab
    Innerscope Research gave Time Warner's home-replicating Medialab a workout on Super Bowl Sunday. "We were able to track 20 people as they ate pizza and hung out with their friends. And here we are a day later, and we get hundreds of millions of data points, and in the next couple of days, we're going to see some amazing things," says Brian Levine, president of Innerscope. Budweiser's Clydesdale story and Hyundai's Santa Fe ad were among the most engaging, based on such criteria as biometrics and eye-tracking, Levine said. Adweek (2/4) LinkedInFacebookTwitterEmail this Story
  Research and Report 
  • Survey: TV spot production costs rose 7% in 2011
    Location shoots and longer production times were the rule in 2011 as TV ad production costs increased 7%, according to the Television Product Cost Survey from the 4A's. Particularly sharp cost increases of 50% or more were evident in several categories, including soft drinks, snacks, apparel, financial, retail, computers and office equipment. MediaPost Communications/MediaDailyNews (1/29) LinkedInFacebookTwitterEmail this Story
  Next Gen Advertising 
  • Canoe is working with MRC to accredit its VOD ad offering
    Canoe Ventures, as part of a national video-on-demand ad push, is asking the Media Rating Council to grant accreditation to its VOD ad-insertion reporting service. Canoe, whose owners are the six biggest cable providers, has activated the VOD dynamic ad-insertion service at FearNet and several other channels. Multichannel News (2/4) LinkedInFacebookTwitterEmail this Story
  Programming News 
  • Viacom sets new programming course for Nick, MTV
    Viacom hopes to regain its place among younger viewers by developing a new slate of preschool programming for Nickelodeon and a more diverse, post-"Jersey Shore" block for MTV. Key to this new approach is speeding up show development, Viacom CEO Philippe Dauman said. Audiences "want new shows and new episodes in faster cycles and so we're delivering it on our networks, accelerating development timelines and production to accelerate our ratings turnaround," he said. Broadcasting & Cable (1/31) LinkedInFacebookTwitterEmail this Story
  • FX's formula for hit shows calls for creative freedom
    FX credits its development of hit shows to a model of letting the showrunners have more creative freedom, even if it means series full of dark, edgy characters and premises, according to John Landgraf, president and general manager of FX Networks and a former executive at NBC. "We wanted to adapt our process to what the creatives needed and have a more efficient outcome," he said. "We write a check to fund the production and they send us the shows. By trusting the people you work with -- sharing the authority -- and being willing to fail, things have gone pretty well for us." The New York Times (tiered subscription model) (2/3) LinkedInFacebookTwitterEmail this Story
  Digital Media 
  • Facebook relents, will display AdChoices icon on FBX ads
    After fielding complaints from ad agencies and advertisers, Facebook has agreed to add the AdChoices icon to display ads purchased through the FBX exchange. The icon will only be displayed when users mouse over a particular portion of the ads, leading some to question whether the move was sufficient to comply with the Federal Trade Commission's call for "clear and prominent notice" of targeted advertising. Advertising Age (tiered subscription model) (2/4) LinkedInFacebookTwitterEmail this Story
  • Why customer targeting is at the heart of great digital marketing
    In the social-media era, the best marketing builds relationships organically, rather than simply trying to ram branded messages down their throats, writes IBM's Stefan Pfeiffer. It is important for brands to use customer tracking not just as a sales tool, but also as a way of improving the customer's experience, so that they're more receptive to the brand. "Personalized advertising that builds on what the customer already owns, identifies gaps and spots ways to expand the relationship is much more effective than trying to ram something down people’s throat by inundating them with spam mail and other in-your-face methods," he writes. SmartBrief/SmartBlog on Social Media (2/1) LinkedInFacebookTwitterEmail this Story
I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
--Maya Angelou,
American author and poet

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