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February 21, 2013
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News for mobile marketing professionals

  Top Story 
  • Mobile advertisers innovate as the marketplace evolves
    Mobile ads -- and their formats -- are adjusting as different kinds of screens proliferate and marketers move beyond standard banners to discover different ways to engage consumers. Changes in mobile usage, such as the rise of mobile video, are spurring advertisers to experiment with different ad types. "We are doing more and more rich media ads, but we think it's still an untapped market. Whether you're leveraging GPS functionality in maps or calendar functionality, you can do so much with the phones from a rich media perspective," said Brian Colbert, vice president of mobile advertising sales for Pandora. eMarketer (2/20) LinkedInFacebookTwitterEmail this Story
  Consumer Engagement 
  • QR codes for video content prove a winner for Taco Bell
    Exclusive ESPN video content previewing college football's Bowl Championship Series elicited a strong response for Taco Bell's recent packaging-based QR code campaign. The high number of consumer scans for the Snipp-powered initiative was "even more impressive when you consider that this wasn't a contest, sweepstakes or giveaway, which have traditionally always generated high volumes of responses," said Snipp Chairman Ritesh Bhavnani. Mobile Marketer (2/21) LinkedInFacebookTwitterEmail this Story
  • Big Red Soda taps SMS for wide mobile reach
    Big Red Soda used grocery store signage that urged customers to send a text to win tickets to Twentieth Century Fox's "A Good Day To Die Hard." The campaign also linked users to a trailer for the movie. "When looking at customers using both feature and smartphones, SMS is that predominate technology used across all platforms, making it the best option when running a national SMS campaign like this," said Derek Johnson, CEO of Tatango, which worked on the campaign. (2/21) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  Industry By the Numbers 
  • ROI worries hold executives back from mobile investments
    A survey of executives responsible for hiring marketing staff found 3 in 5 say they plan to increase their mobile marketing budgets at least somewhat. A lack of proof of return on investment for mobile investment was the main deterrent to mobile investments, cited by more than two-thirds of respondents to the Forrester Consulting survey. Mobile is still considered a new platform, the executives revealed, with two-thirds of their companies having two years of mobile experience or less. MediaPost Communications/Mobile Marketing Daily (2/20) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Could Google Glass supplant the smartphone as "go-to" device?
    Google Glass could alter the mobile landscape by becoming "numerous consumers' go-to mechanism for many things they currently do on smartphones, such as playing games, shooting videos, 'second-screening' and finding local businesses on the go," write Christopher Heine and Sam Thielman. Google has released a video demo of the augmented-reality project and is accepting applications for a trial pair from "bold, creative individuals who want to join us and be a part of shaping the future of Glass." Those selected must pay $1,500 for a pair of the glasses, which Google expects will be widely available next year. Adweek (2/20), The New York Times (tiered subscription model)/Bits blog (2/20), CNET (2/20) LinkedInFacebookTwitterEmail this Story
  • IBM plans to pump more dollars into mobile
    IBM says it intends to double its investment in mobile this year as CEO Ginni Rometty looks to emphasize that segment. The move "is critical for IBM because the future of computing is based on a couple of technologies: cloud, mobile and Big Data," analyst Maribel Lopez says. Reuters (2/21), Bloomberg (2/21) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • MMA Forum New York -- "Mobile's Role in the Path to Purchase" May 8-10, 2013
    From awareness through consideration, sales and ultimate brand loyalty, mobile now plays an important and highly unique role in driving deeper consumer engagement along the path-to-purchase. That's why many of today's top marketers build multichannel marketing strategies -- with mobile as the glue -- to deliver consistent experiences across all consumer touch points throughout the customer journey. Join us for the 2013 MMA Forum New York as we learn how to get into the minds of the mobile consumer, deconstruct the path-to-purchase, and shed light on how the practices of mobile marketing are driving consumer engagement and profitable, repeat, revenues. The MMA NY Forum is the industry's premier mobile marketing event. Register today! LinkedInFacebookTwitterEmail this Story
  • Webinar: Introducing the MMA Mobile Coupon Ad Unit Standard Initiative
    The MMA recently announced an industry initiative to launch a mobile coupon ad unit standard. The goal of this standard is to drive the volume and effectiveness of mobile media spend by connecting the top of the funnel with trackable redemption events. This initiative has the participation and support of industry including companies such as Inmar, Sprint, ISIS, FunMobility, HipCricket, Univision, Valpak and many others. This webinar will introduce the standard and why it's important, as well as provide ways you can get involved in upcoming field trials. Register now to attend. LinkedInFacebookTwitterEmail this Story
Learn more about MMA ->Contact the MMA | About the MMA | Join the MMA | Events
Mobile Marketing Resources | Industry Directory

Position TitleCompany NameLocation
Marketing VP, ConsumerFluential, LLC.Sunnyvale, CA
Mobile Marketing ManagerLive Nation EntertainmentLos Angeles, CA
Sr. Marketing ManagerAmazonSeattle, WA
Product Marketing ManagerVibes MediaChicago, IL
Director of MarketingCrescent Electric Supply Co (CESCO)Dubuque, IA
Audience Development ManagerSmartBriefWashington, DC
Click here to view more job listings.

Never help a child with a task at which he feels he can succeed."
--Maria Montessori,
Italian physician and educator

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