Tips for more effective content marketing
You can make your content-marketing initiatives more successful by identifying specific goals for the content you create, Tommy Walker writes. For example, your content might be designed to kick-start a conversation or generate leads or sales. Either directly or indirectly, your content should ask your audience to take specific steps, he writes. MarketingProfs
Using in-person meetings to make sales
In today's world of electronic communication, companies might be able to set themselves apart through in-person meetings with clients, Stephanie Faris writes. Do your research before attending a face-to-face meeting and use trip-planning tools to maximize the productivity of your travel. After returning home, follow up with your clients, she recommends. Intuit Small Business Blog
|Building Workplace Trust 2015|
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.
Do your policies indicate a lack of trust in your employees?
Many companies implement policies that suggest that they don't trust their employees, Liz Ryan writes. For example, they might require their workers to provide proof when they say they are sick or when they have had a death in the family. "If we value talent, we'll start dismantling the lumbering Godzilla of controls and policies that hampers creativity in virtually every organization, and we'll start trusting ourselves to hire people we trust," she writes. Bloomberg Businessweek/The Management Blog
How to manage your employees' Internet use
Chances are, your employees spend some of their time at work browsing the Internet, but these little breaks aren't necessarily a bad thing, writes Rieva Lesonsky. "[M]any studies have suggested that these types of breaks (within reason) actually boost productivity," she writes. "So what matters most is whether employees get their work done." Still, it's important to develop guidelines for Internet use to protect your company's computer network, she writes. SCORE Small Business Success Blog
|How SDN Makes Campus Networks Better|
When should agencies adopt SDN? IDC reports that SDN provides immediate benefits for government campus networks, including modernized IT infrastructures that are more agile, cost-effective, and collaborative.
Read this new IDC paper to learn more.
The tales of NYC sanitation workers
Cities need sanitation workers to survive, but they've largely toiled invisibly until now. Cultural anthropologist and author Robin Nagle studied New York City's sanitation department for more than a decade and even worked on a crew for two years -- experiences she details in the book "Picking Up." Pacific Standard magazine
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