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January 22, 2013
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Agency Update 
  • Walgreens to review media business as departments expand
    After more than a decade with Starcom, Walgreens is launching a review of its $240 million media account. The review will encompass all of Walgreens media buying and planning, including digital but excluding newspaper circulars, and will take into account the company's expansion of certain departments. Starcom has been invited to pitch. GSD&M won a review of the creative account last year. Advertising Age (tiered subscription model) (1/18) LinkedInFacebookTwitterGoogle+Email this Story
  • Magazines ramp up prices for digital editions
    Some major publishers are charging readers more to access their magazines online than to subscribe to their print editions, in a bid to reset the ultra-cheap subscription pricing that left print editions vulnerable to shifts in advertising trends. "This represents an opportunity for the magazine business to become more leveraged toward consumer revenue and a little less dependent on advertising," said David Carey, president of Hearst Magazines. The Wall Street Journal (1/18) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Trends, Research & Stats 
  • Study assesses consensus on appropriate social media use for docs
    A survey of medical board directors showed 81% of respondents agreed that presenting misleading data about clinical outcomes online warranted investigation, while 79% said use of patient images without their consent was worthy of investigation. There was less agreement about investigation of scenarios such as showing use of alcohol without intoxication (40%) and use of derogatory speech toward patients (46%). The findings, published in the Annals of Internal Medicine, highlight the need for more education around social media use, the researchers wrote. Modern Physician (free registration) (1/15) LinkedInFacebookTwitterGoogle+Email this Story
  • Survey: Consumers say importance of wellness will increase
    A survey of 7,000 people living in the U.S. and six other countries showed 74% said the importance of wellness will increase over time. The survey from McCann Truth Central found 57% of people wanted support for healthy living goals. Researchers said people generally have a holistic view of wellness. The Huffington Post (1/17) LinkedInFacebookTwitterGoogle+Email this Story
Interactive Ads & Technology 
  • Marketing issues crimp apps that remind people to take medication
    Mobile applications are helping some patients remember to take their medications, said NEHI, the former New England Healthcare Institute, which claims that U.S. health care companies lose $290 billion annually because up to half of all patients fail to take their medicine. NEHI said applications such as MediSafe and Vitality GlowCaps have helped push up adherence but relatively few patients have downloaded these apps, which the group views as a failure to effectively market the solutions. (1/18) LinkedInFacebookTwitterGoogle+Email this Story
Go to Market Strategy 
  • Agency searches can be greatly improved, consultant says
    Characterizing the current agency search process as too slow and costly in "a marketing world that runs at the speed of light," search consultant Avi Dan maintains that reviews are due for an overhaul. The typical search that lasts as long as six months can be streamlined and shortened to five or six weeks and "lead to a more informed pick, and a stable, long-term relationship with the agency," Dan said. He also recommends that pitch meetings be replaced with workshops, so that marketers can "evaluate how well the agencies develop strategy and creative work, how they think, their ability to work fast, and just how passionate the agency team is." MediaPost Communications/MediaDailyNews (1/16) LinkedInFacebookTwitterGoogle+Email this Story
Policy Pulse 
  • HHS officially switches to "marketplaces"
    The HHS has made the subtle switch from "health insurance exchanges" to "health insurance marketplaces" as part of a rebranding effort. The change has informally taken place in the department for months, and a number of media outlets already describe the exchanges as insurance marketplaces. (1/18), Politico (Washington, D.C.) (1/17) LinkedInFacebookTwitterGoogle+Email this Story
  • Advocacy groups press release of final rule on Sunshine Act
    Nineteen advocacy groups asked the Office of Management and Budget to release the final rule on the Physician Payments Sunshine Act, which mandates that medical device, biologic and drug companies report payments made to doctors. Delaying the law's implementation has "a significant consequence for [health care] system costs," the groups wrote. The Hill/Healthwatch blog (1/15) LinkedInFacebookTwitterGoogle+Email this Story
Coalition News 
  • Kamp to moderate Jan. 23 DIA Webinar on implications of Caronia decision
    John Kamp, Executive Director of the Coalition for Healthcare Communication, will moderate a Jan. 23 Drug Information Association Webinar covering the U.S. Court of Appeals for the Second Circuit’s decision in U.S. v Caronia. During the Webinar, speakers Bert Rein, partner, Wiley Rein, Alan Bennett, partner, Ropes and Gray and Mit Spears, general counsel, PhRMA, will discuss the Caronia decision, which overturned the criminal conviction of pharmaceutical sales representative Alfred Caronia and could reset the legal boundaries between the FDA and pharmaceutical manufacturers’ right to disseminate off-label information about approved drug products. Read more. LinkedInFacebookTwitterGoogle+Email this Story
Closing the Deal 
Adherence is a very complex and very human problem. Medication, the way it’s delivered today, is an open system. Maybe the patient fills it at the pharmacy, maybe they don’t. The doctor has no idea."
--Sara Cinnamon, co-founder of Abiogenix, as quoted by MobiHealthNews
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