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December 13, 2012
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Stories from the Street 
  • Restaurant owner toils to recover from Hurricane Sandy
    Deborah Mazzarese has been working hard since Hurricane Sandy hit to reopen her restaurant in New Jersey. "We had about six feet of water," said Mazzarese, whose restaurant is called Trattoria Abbondanza. "It just took up everything. All of my equipment was shot and I'm redoing everything." She was expecting to reopen her restaurant today. NJ.com (Hackensack, N.J.) (12/11) LinkedInFacebookTwitterGoogle+Email this Story
FEATURED ARTICLE: Understanding the Power of the Pareto Principle
Here's how the Pareto Principle, also known as the 80-20 rule, can show you which customers you should spend the most time with. Read the article to learn more.

Caring for Customers 
 
  • Why Pinterest might be better for marketing than Facebook
    Pinterest might be a more attractive platform for marketers than Facebook is, a recent survey suggests. Sixty-nine percent of Pinterest users have bought something on the social network; only 40% of Facebook users have done so, the survey found. In addition, a greater percentage of Pinterest users say they like to associate with brands. NetworkSolutions.com (12/11) LinkedInFacebookTwitterGoogle+Email this Story
  • Creativity helps capture and hold customers' attention
    When it comes to building your brand online, it may be a good idea to follow the example set by Sour Patch Kids and insert some humor into your messaging, writes Lee Price. "Hold a fun contest, tell Friday jokes, or post funny behind-the-scenes office shots," Price advises. "Even if your product isn't silly, you can make your customers smile." Also, try taking a creative approach like that used by Chobani, which posts artistic pictures of yogurt on its Instagram feed. RepCapitalMedia.com (12/12) LinkedInFacebookTwitterGoogle+Email this Story
  • Lure those last-minute holiday shoppers into your business
    As you look to boost your sales during the holiday season, it's important to know which tactics work when it comes to attracting shoppers. The vast majority of consumers say free shipping is a big factor, and many say they shop online while at work. In addition, the majority of respondents say they still turn to print publications when looking for product information. NetworkSolutions.com (12/12) LinkedInFacebookTwitterGoogle+Email this Story
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

Keeping Shop 
  • The problem with presenteeism
    Just because your employees show up to work doesn't mean they are operating at their peak, writes Rieva Lesonsky of GrowBiz Media, because the stress of always being on can take a toll on employee performance. She offers tips to manage employee stress, such as focusing on communication, dropping problematic clients or hiring more workers. Small Business Trends (12/12) LinkedInFacebookTwitterGoogle+Email this Story
  • Don't break the law when you do a pre-hire reference check
    Checking a prospective employee's references can give you additional information but can also expose your company to liability if you aren't careful, writes Andrew Lu. "The best advice for an employer running an employee background check may be to keep the investigation reasonable," he writes. Make sure the information you are seeking is related to the job and ask for the applicant's consent. FindLaw/Free Enterprise blog (12/12) LinkedInFacebookTwitterGoogle+Email this Story
Managing the Money 
  • How to prepare your business to sell
    If you're planning to sell your business, it's important to work with experts, develop a growth strategy and make sure things are running smoothly. "The most important thing to do is to make sure your business is performing as well as it can," said Curtis Kroeker, general manager of BizBuySell. Entrepreneur online/The Daily Dose blog (12/12) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Etiquette to keep in mind if you're sending e-cards this year
    If you're thinking about sending e-cards to your customers this holiday season, you should include a simple message and make sure you don't exclude anyone through holiday-specific messaging. Also, consider whether an e-card is the best choice for your customers. "A tangible thing has some actual weight and adds significance to what you want to say," said Daniel Post Senning, co-author of "Emily Post's Etiquette, 18th Edition." Intuit Small Business Blog (12/11) LinkedInFacebookTwitterGoogle+Email this Story
News You Can Use 
Featured Content 
 

SmartQuote 
Be real, be honest, be genuine. Your customers will notice."
--Lee Price, writing at RepCapitalMedia.com
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