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March 4, 2013
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News covering the digital entertainment industry

  Entertainment News 
  • Xbox 360 Live becomes a movie outlet
    A crime-caper film called "Pulp" is being exclusively distributed by Microsoft through the Xbox 360 Live subscription service. "It's a great fit. The film is really well aligned with our audience. All our audience [likes] that sort and [type] of film and it's great to support British talent," said Microsoft's Pav Bhardwaj. Microsoft has indicated it plans to distribute more movies through Xbox Live. Fast Company online (3/4) LinkedInFacebookTwitterEmail this Story
  • Why TV broadcasters won't disappear
    With more viewers each month choosing online video over traditional broadcasting mediums, observers say it's only a matter of time before the Internet becomes the primary source of video entertainment, Michael Berliner writes. However, traditional broadcasters aren't likely to fall behind the curve thanks to a preemptive push into the online market, Berliner writes. The Guardian (London)/Media Network blog (3/1) LinkedInFacebookTwitterEmail this Story
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  • Other News
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  Monetizing Content 
  • Google app discovery ads suggest an alternate revenue stream
    Google is promoting mobile application discovery by pushing AdWords units called "Click-To-Download," writes Josh Constine. The move to make money on app installs may stanch future losses of revenue resulting from the transition to less ad-friendly device formats. "Advertisers love obvious [return on investment], and that's what they get from paid app discovery," writes Constine. TechCrunch (3/1) LinkedInFacebookTwitterEmail this Story
  • Other News
[New Guide] 2017 Email Marketing Automation & Integration Tactics to Boost ROI
With new communication channels continually unfolding, it's essential that marketers stay on their toes to adapt, survive, and thrive. This guide delivers marketing automation strategies for effectively combining your email marketing with video, social, content automation, and behavioral targeting. Learn more!
  Integrated Marketing 
  • VOD is seen as a catalyst for reinventing the ad industry
    The growth of streaming media has made it easier for companies to trace the real-world effectiveness of their ads, so they're getting smarter about where and how they spend, Ooyala's Bismarck Lepe says. The rise of more targeted marketing strategies is among the changes that analysts say are revolutionizing the broadcast ad space in response to video-on-demand. (3/1) LinkedInFacebookTwitterEmail this Story
  • More brands take to Instagram, data show
    Most major social networks saw an increase in the percentage of brands on the network between November and February, according to a Simply Measured survey of social networks. Facebook representation of brands grew from 98% to 99%, while Instagram increased from 54% to 59%. Despite the negative publicity surrounding Instagram's privacy policy, brands such as MTV, Starbucks, Nike and Adidas continue to use Instagram to engage followers, this article notes. eMarketer (3/1) LinkedInFacebookTwitterEmail this Story
  eBooks, Tablets and More 
  • IDC: 2013 is the year smartphones pass feature phones
    Smartphones will overtake feature phones in total sales this year, IDC predicts. The firm says manufacturers will ship 918.6 million smartphones in 2013, just over half of total handset shipments, thanks to demand in emerging markets such as China, India and Brazil. CNET (3/4) LinkedInFacebookTwitterEmail this Story
  Entertainment Matters at CES 
  • Be a part of the CE industry's next big event
    From adventurous startups to industry giants, there’s no greater midyear showcase for the consumer technology industry than CE Week in New York City, June 24 to 28. The entire city is staged as the show floor with one central show headquarters, CE Week Line Shows and Exhibits, June 26 and 27, and hosts the largest concentration of CE Week attendees. Be among the tech-innovators displaying their latest developments and genius to 6,000 members of the media, retailers and industry thought leaders. Exhibits and sponsorships are available to serve every need and budget, or create your own event! Contact Eric Schwartz at 215-238-5420 or LinkedInFacebookTwitterEmail this Story

Learn more about CES ->Home  |  Entertainment Matters  |  Exhibit  |  About CEA

Whenever online video finally eclipses linear TV, we won't see a mass extinction of the old players -- rather, we'll largely see the same names adapted for the new game, alongside the new, Internet-born platforms."
--Michael Berliner, writing in The Guardian's Media Network blog

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