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November 7, 2012
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News about digital retail commerce

  Top Story 
The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert, Altimeter, explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free!
  Online Retail Trends 
  New Media & Technology 
  • 5 ways to keep the interactive video-shopping dream alive
    Back in the 1990s, marketers foresaw a day when TV watchers would be able to buy a featured product -- such as a dress worn on a television program -- simply by pushing a button on their remote. Thanks to online video, that day is almost here, writes Justin Foster. Brands are now experimenting with "shoppable" interactive videos on sites such as YouTube, and their online efforts could eventually filter back into TV-based advertising. ClickZ (11/7) LinkedInFacebookTwitterEmail this Story
  Companies in the News 
  • Amazon creates monthly option for Prime
    Amazon introduced a monthly option for Amazon Prime, which includes a video-streaming service that competes with Netflix. Customers who don't want to pay the $79 annual fee can pay $7.99 per month for Prime, which provides free two-day shipping. Bloomberg (11/6) LinkedInFacebookTwitterEmail this Story
  • Rakuten to buy French logistics firm Alpha Direct
    Japanese e-commerce giant Rakuten will acquire French logistics company Alpha Direct Services in a deal that will give the online retailer the ability to offer same-day delivery in Paris and next-day delivery in much of Europe. Ten-year-old Alpha Direct has two shipping centers near Paris with the capacity to manage about 180,000 packages daily. (11/6) LinkedInFacebookTwitterEmail this Story
  • Other News Spotlight 
  • How retailers can turbocharge their e-mail marketing strategy
    Mastering e-mail marketing basics such as benchmarks, list growth, and deliverability are some of the first steps to achieving peak performance. But in order to reach the next level of success, retailers must utilize tactics to better understand what customers want while also offering a more enhanced, personalized experience. At the Digital Retail Bootcamp in Denver, Listrak CEO Ross Kramer explained which strategies retailers are investing in and the stand-out techniques that are reinvigorating e-mail marketing and driving ROI in the marketplace. Read more. LinkedInFacebookTwitterEmail this Story
  • Speed-to-market: Steps to launch an e-commerce site in 90 days
    Demands for rapid deployment of agile online retail solutions move as fast as new technology emerges, requiring executives to execute new platforms more quickly than ever. In a recent addition to the white paper library, hybris software provides guidance on how B2B and B2C companies can navigate a variety of e-commerce implementation choices to accelerate time-to-market and explains which capabilities should be postponed for implementation until after the initial 90 days. Download the white paper. LinkedInFacebookTwitterEmail this Story
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  Editor's Note 
  • Correction
    An item in the Nov. 5 issue of this brief should have said that Wrapp and Facebook are separate companies both working in the field of online gift-giving. SmartBrief regrets the error. LinkedInFacebookTwitterEmail this Story
Success is often just an idea away."
--Frank Tyger,
American cartoonist, columnist and humorist

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