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January 8, 2013
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News for mobile marketing professionals

  Top Story 
  • Samsung is first to take up Associated Press' sponsored tweets
    The Associated Press has begun to use its Twitter account -- and its 1.5 million followers -- as an ad platform. The first sponsor is Samsung Electronics, which used the platform to share its activities at the Consumer Electronics Show. The strategy of selling tweets has been used mostly by celebrities with big follower counts, although the online magazine Slate has also partnered with Samsung in the same manner. Reuters (1/7) LinkedInFacebookTwitterEmail this Story
  Consumer Engagement 
  • 7-Eleven engages mobile users with Tropicana ad
    New Farmstand products from Tropicana are the focus as 7-Eleven launches a mobile campaign with an interactive element. A tap on the ad in Us Magazine's iPhone app takes users to a page where they'll find an empty bottle and a basket of fruits and vegetables. Tapping on one of these items fills the bottle with that juice and allows consumers to access details about the product. MobileCommerceDaily.com (1/8) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Why mobile advertising holds much promise
    Mobile advertising should be different from advertising on other platforms, and video may hold one key to effective mobile campaigns, writes Mike Vorhaus, president of Magid Advisors. Geolocation is another promising technology for mobile that is still in its early stages. In all, mobile's future in advertising is looking up, and ad dollars should begin to flow to mobile just as it did to the general online market, Vorhaus writes. USA Today (1/5) LinkedInFacebookTwitterEmail this Story
  • Download surge shows enduring marketing promise of apps
    Even with other inviting options in mobile, applications remain a fertile field for marketers if consumer downloads are any indicator. Apple reports that, even excluding re-downloads and updates, downloads from its App Store last year totaled nearly 20 billion, bringing the grand total to 40 billion to date and pointing to an accelerating trend. Mobile Marketer (1/8), TechCrunch (1/7) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  Making It Work 
  • How fast-moving mobile helped Google avoid the FCC's wrath
    One measure of the rapidity of change in mobile was last week's closure of the Federal Trade Commission's antitrust investigation of Google. The commission agreed with Google's defense that the sheer speed of change in the online universe, particularly with the advent of mobile devices, is outpacing any company's ability to achieve and maintain dominance. Even in Google's case, its apparent mobile search dominance is already being challenged by applications that offer better results in particular fields or better presentation on tablets. The New York Times (tiered subscription model) (1/7) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Upcoming webinars
    Mobile Marketers' Dream in 2013: How Apple Passbook Ushers in the Third Mobile Marketing Wave

    Passbook is the new mobile marketing imperative: how to leverage it to drive sales, boost loyalty, and increase customer engagement. Passbook adoption will skyrocket in 2013, as Marketers close the books on this Holiday season and gear up for the year ahead. Apple Passbook offers companies a groundbreaking opportunity to engage mobile consumers with coupons, tickets, loyalty cards, membership passes and more -- that are both dynamic and highly relevant (time- and location-aware). Marketers can deliver offers with ease and speed, centralized on their customers' mobile devices, letting them more effectively close the loop from acquisition and engagement, to conversion. Join us online to discuss Passbook strategies and understand: The essential new role of Passbook in the mobile marketing mix; How passes can bolster your existing app strategy -- or offer you a conduit to your customers' phones for the first time; How passes work as powerful "lightweight" apps, that can be updated in real-time; How to easily execute Passbook campaigns without writing code or being a developer. Register to attend.

    Going Mobile -- Top 3 Privacy Tips for 2013

    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors; Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Register to attend. LinkedInFacebookTwitterEmail this Story
  • Super Discount for MMA Members to Attend Flurry Source13 Thought Leadership Conference, San Francisco, Jan. 17
    Learn from top industry executives and investors to thrive in the new app economy! Speakers include Google, Microsoft, Goldman Sachs, ESPN, CBS, Zynga, Activision, Smule, Hotel Tonight, Waze, ngmoco, Shazam and more. Discussion led by top press including Bloomberg, AllThingsD, TechCrunch, GigaOM VentureBeat and Business Insider. Top VC participants include InterWest Partners, Canaan Partners, Scale Venture Partners, Menlo Ventures, First Round Capital, DFJ and more. Attend using "MMAFriends" discount code for only $199, saving $600 -- 75% off! Register and learn more. LinkedInFacebookTwitterEmail this Story
Learn more about MMA ->Contact the MMA | About the MMA | Join the MMA | Events
Mobile Marketing Resources | Industry Directory

 
Position TitleCompany NameLocation
Media Tech EngineerWildTangent, Inc. Redmond, WA
Account Executive, MobileAOLMultiple Locations, United States
Director of Social MediaRatify, IncBellevue, WA
Regional Director, Sales DevelopmentPandoraNew York, NY
Digital Media Planner/BuyerShine United, LLCMadison, WI
Click here to view more job listings.

  SmartQuote  
It is wise to keep in mind that neither success nor failure is ever final."
--Roger Babson,
American entrepreneur and business theorist


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