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December 14, 2012News for women business owners

  Top Story 
  • What does 2013 have in store for businesswomen?
    Women control a large percentage of household income, but many businesses lack women on their company boards, writes Wendy Tan White of Moonfruit. However, powerful women such as Facebook's Sheryl Sandberg and Yahoo CEO Marissa Mayer have climbed the corporate ladder, and Microsoft has recently placed women in senior roles. "The question in 2013 will be how many other tech businesses, particularly those with a large and agile female customer base, will see women business leaders coming through at [the] C-suite level," she writes. Women 2.0 blog (12/13) LinkedInFacebookTwitterEmail this Story
5 positive ways to respond to negative comments.
Social media is a great way to connect with your customers, but what do you do when the conversation takes a negative turn? With 5 tips, you can learn how to positively respond and help direct the conversation. Read the article and learn the 5 ways to respond positively.

  Business Trends 
 
  • Powerful women who made an impact in 2012
    Many women have had an impact on global politics and current affairs in 2012, writes Robert Nolan. Secretary of State Hillary Clinton won some diplomatic victories, and she is well-positioned for a presidential run in 2016 if she so chooses, he writes. Meanwhile, Susan Rice, the U.S. ambassador to the U.N., has attracted attention related to the controversy over a terrorist attack in Benghazi, Libya. U.S. News & World Report (12/13) LinkedInFacebookTwitterEmail this Story
  • What's really behind gender imbalance in the business world
    Women tend to talk about what women can do to address gender imbalances in the business world, but business leaders understand that the disparity is more about policies and management practices, writes Avivah Wittenberg-Cox, CEO of 20-first. "Every women's network, every additional dollar spent in coaching and mentoring women, every women's conference, is just another way of avoiding the real issues and adding another whip to blame the ladies," she writes. "And as soon as you suggest this to the guys who run the place, they ruefully admit it's true." Harvard Business Review online/HBR Blog Network (12/12) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Small Business Spotlight 
  • 3 women entrepreneurs who are finding success
    Melanie Kusmik is using social Web technology to help teach children how to write. Her product, an online program known as Cubert's Cube, is currently offered through a pilot program. This article also profiles two other women, who are making their mark on music and education. Small Business Trends (12/13) LinkedInFacebookTwitterEmail this Story
  Social Media Buzz 
  • Why Pinterest might be better for marketing than Facebook
    Pinterest might be a more attractive platform for marketers than Facebook is, a recent survey suggests. Sixty-nine percent of Pinterest users have bought something on the social network; only 40% of Facebook users have done so, the survey found. In addition, a greater percentage of Pinterest users say they like to associate with brands. NetworkSolutions.com (12/11) LinkedInFacebookTwitterEmail this Story

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  NAWBO (R) News 
  • Nominate an Enterprising Woman
    Nominations for Enterprising Women magazine's 2013 Enterprising Women of the Year Award are now open. Enterprising Women is a longtime media partner of NAWBO, and we encourage our members to apply. If you have not previously won the award, consider nominating yourself or someone you know. Any businesswoman is eligible to apply for the award if she has been in business at least three years and meets additional criteria. LinkedInFacebookTwitterEmail this Story
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  Featured Content 
 

  Technology 
  • For SMBs going mobile, apps are not the only option
    More small businesses are becoming convinced that to remain competitive, they need to jump on the bandwagon and launch a mobile application of their own. Before companies expend the resources to build an application that won't even work with every device, they should consider a mobile-optimized website as a simple and cheap alternative, writes Christopher Null. PCWorld (12/12) LinkedInFacebookTwitterEmail this Story
  Best Practices 
  • Creativity helps capture and hold customers' attention
    When it comes to building your brand online, it may be a good idea to follow the example set by Sour Patch Kids and insert some humor into your messaging, writes Lee Price. "Hold a fun contest, tell Friday jokes, or post funny behind-the-scenes office shots," Price advises. "Even if your product isn't silly, you can make your customers smile." Also, try taking a creative approach like that used by Chobani, which posts artistic pictures of yogurt on its Instagram feed. RepCapitalMedia.com (12/12) LinkedInFacebookTwitterEmail this Story
  • 12 steps to stress-free leadership
    Too many CEOs are stress-bunnies, writes Carole Spiers. To avoid burning out, it's important to stay focused, to make time for yourself and to learn to switch off whenever you get the chance. "Remaining disciplined, by managing both time and productivity well, is the key to good stress management," Spiers notes. Management-Issues (U.K.) (12/13) LinkedInFacebookTwitterEmail this Story
  Lifestyle 
  • Startup-built gadgets could make good holiday gifts
    If you're still looking for holiday gifts for your loved ones, some startups may have just what you're looking for, writes Carol Tice. The National Business Incubation Association has created a list of gifts produced by startups; among the most interesting are a radiation detector and a K-Cup coffee dispenser that doesn't use electricity. Forbes (12/13) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Entrepreneurs are great at starting things. Planning for the end? Not so much."
--Maeghan Ouimet, writing at Inc. online

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