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- The case for the lasting value of social media
Stock market issues for big social media companies don't diminish the industry's lasting importance, writes Russ Fradin, CEO of Dynamic Signal, who argues that social networks remain powerful tools for brands looking to engage customers and market themselves effectively. "If history is a guide, social media are at a stage where the real winners enabling scale and engagement are about to emerge," Fradin writes. Advertising Age (tiered subscription model)
(10/24)      
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 | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert, Altimeter, explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! |
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- News.me kills iOS apps, cites Twitter's API rule changes
Social-news site News.me has pulled the plug on its iPhone and iPad applications, and is blaming Twitter's enforcement of its API rules. Twitter wanted News.me to overhaul its apps to make them appear more like Twitter's own services, a move that would have required a substantial investment, said News.me's Jake Levine. "Here's what it comes down to: we don't want to invest time and energy into an application that competes with a platform on which it relies," Levine wrote in a blog post. CNET
(10/24)
- Dunkin' Donuts scares up Halloween buzz on Instagram
Dunkin' Donuts is running a Halloween-themed mobile and social media campaign, using platforms including Instagram and Twitter. Users can buy and share virtual gift cards with Halloween-based designs, in a move the company says is intended to complement the seasonal decorations and promotions found in its real-world locations. Mobile Marketer
(10/25)
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- Pinterest users plan to buy
Seven of 10 Pinterest users go to the site for inspiration on what to buy, according to a Bizrate Insights survey. That dwarfs the 17% who to go Facebook for the same reason. Forty-three percent say they go to Pinterest to associate with brands and retailers with whom they identify, compared with 24% on Facebook. Business-to-business marketers can take advantage of the strong buying intent on Pinterest with PinAlerts that track people pinning content specific to a business, with the Pinery dashboard and with PinPuff monitoring of the "monetary value of your pins & traffic your pins generate," Lisa Barone writes. Small Business Trends
(10/23)
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- Aetna's approach encourages "structured serendipity"
 Lauren Vargas says she developed a comprehensive "playbook" to help keep Aetna's 35,000 workers moving in the same direction on social media, allowing everyone to understand the goals and techniques they should use. The playbook sets an explicit community-management strategy and provides clear policies and training plans, helping each department to respond with "structured serendipity" to events and opportunities. SmartBrief/SmartBlog on Social Media
(10/25)
- Engagement is about attitude, not technology
Engaging people via social media requires only a willingness to talk authentically to people, says Human Business Works President Chris Brogan. Replying to people's messages and showing a modicum of interest in what they're saying often is enough to impress, Brogan says. "It's just a matter of paying attention to people's basic human needs," he says. Forbes
(10/25)
- A bellyful of trivia about Halloween candy
It's almost Halloween, and many people are stocking up on seasonal candy. This collection of candy facts reveals the average number of licks it takes to eat a Tootsie Pop, the real meaning of the word "PEZ" and why bubble gum traditionally is pink. MentalFloss.com
(10/24)
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--Chris Brogan, president of Human Business Works, as quoted by Forbes
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Recent SmartBrief on Social Media Issues:
- Wednesday, October 24, 2012
- Tuesday, October 23, 2012
- Monday, October 22, 2012
- Friday, October 19, 2012
- Thursday, October 18, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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