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March 12, 2013
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  Top Story 
  • The world of apps, by the numbers
    Global applications are expected to earn $25 billion in 2013, a rise of 62% year over year, Gartner reported. "But it's also unpredictable. About 63% of the apps used daily now differ from those used daily a year ago," Scott Austin writes. And despite some 1.7 billion apps available at various stores, consumers typically concentrate on only eight at a time. Among the facts collated here: It's feast or famine for developers, with 34% making less than $15,000, 65% less than $35,000 and only 12% topping $100,000, per GigaOM Pro. The Wall Street Journal/Digits blog (3/11) LinkedInFacebookTwitterEmail this Story
  Developer Economics 
  • Android ad tracking offering spies on in-app placement
    WhatRunsWhere has debuted an in-application ad-tracking product ideal for competitor research by brands and publishers, John Koetsier writes. "Now ... advertisers can develop intelligent strategies for deploying their mobile ad dollars, leading to a greater return on investment," co-founder Max Teitelbaum says. The service also addresses the need for more transparency on where mobile marketing companies are placing company ads. "I can definitely say there are some types of apps running brands' ads that those brands definitely don't want to have their ads on," Teitelbaum says. VentureBeat (3/11) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Google offers developers early look at Glass apps, API
    Google offered attendees of the South by Southwest Interactive conference in Austin, Texas, a first look at a handful of applications for its Google Glass smart device, among them apps for The New York Times, Evernote, Skitch, Path and Gmail. The company also gave developers an early look at the application programming interface for the eyewear, that is, the technology that will allow developers to write apps compatible with Google's servers and the device itself. CNET/Internet & Media blog (3/11), TechCrunch (3/11) LinkedInFacebookTwitterEmail this Story
  • Philips creates developer program for Hue lighting system
    Philips has announced a developers program for its Hue lighting system, offering a free software development kit for iOS applications. "We're now at a point where there are already about 10 applications that have been shared and built from the unofficial developer community for new applications around Hue," Philips' George Yianni says. "Now what we want to do as Philips is we actually want to help and grow and encourage this community, and give them tools and proper documentation." VentureBeat (3/11), TechCrunch (3/10) LinkedInFacebookTwitterEmail this Story
  • Other News
  Regulation & Policy 
  • South by Southwest marks the spot where apps and politics meet
    MapMyFitness application developer Kevin Callahan was among those meeting with Kansas Sen. Jerry Moran during the South by Southwest conference, Douglas MacMillan writes. Callahan said he wanted political factors to be "less of an issue" as his business grows. "South By is great because you're drinking from a fire hose of ideas and inspiration," Callahan says. Other industrial representatives such as AOL co-founder Steve Case and Tesla's CEO Elon Musk met with politicians over such issues as reforming immigration policy to ensure an influx of high-skilled foreign workers. Bloomberg (3/12) LinkedInFacebookTwitterEmail this Story
  Industry Spotlight 
  • Makies Doll Factory app lets iPad users make 3-D objects
    MakieLab's Makies Doll Factory iPad application allows children to be the designers using the company's dimensional printing technology to create dolls overnight. Because the 3-D printing technology creates real objects in layers of plastics, the company "can make dolls with individual faces, or dinosaurs with unusual markings, or cars with specially-designed trims," MakieLab's Alice Taylor says. Reuters (3/11) LinkedInFacebookTwitterEmail this Story
We are all worms. But I do believe that I am a glow-worm."
--Winston Churchill,
British prime minister

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