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February 27, 2013
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News for mobile marketing professionals

  Top Story 
  • Mobile is retailers' second digital chance, says Hilfiger exec
    Mobile is providing a second opportunity for retailers who were late to the party when it came to engaging customers online. But mobile allows for a more powerful connection, combined with an in-store experience, said Jared Blank, vice president of e-commerce at Tommy Hilfiger. Speaking on a panel at the eTail West event, Blank said mobile "is a new opportunity for companies that are established like ours to rethink their teams and rethink their strategies about how they get in front of the customer. I think it is more about how can you use what we know from the digital world and bring it into the physical world, because frankly offline is still where consumers buy most of the stuff." Mobile Marketer (2/27) LinkedInFacebookTwitterEmail this Story
5 positive ways to respond to negative comments.
Social media is a great way to connect with your customers, but what do you do when the conversation takes a negative turn? With 5 tips, you can learn how to positively respond and help direct the conversation. Read the article and learn the 5 ways to respond positively.

  Consumer Engagement 
 
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Marketing & Sector Solutions 
  • More users are engaging with top brands on Instagram, study finds
    Instagram user engagement with brand photos is up 35% from November, according to a study by Simply Measured, which also found that 59% of the 100 leading brands are taking advantage of the photo-sharing service. The study also found that Pinterest and Instagram had the biggest growth among social networks in brand engagement over the past quarter. ClickZ (2/26) LinkedInFacebookTwitterEmail this Story
  • Shiseido brand credits responsive design for increase in smartphone conversions
    Shiseido Americas' Nars brand opted for responsive design to provide consistent presentation across devices and realized a 54% gain in checkout conversions on smartphones. Tablet conversions increased 24%. "There are so many devices launching every day that are different sizes, and when we kicked off the project, we were not expecting iPad mini, so that became a conversation for us," Jeanette Garner, vice president of e-commerce for Shiseido, said at the eTail West conference. MobileCommerceDaily.com (2/27) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Surge in SMS spam poses threat to marketers
    Legitimate marketers face a considerable obstacle in the proliferation of text message spam, with 30,000 unique spam pitches per month on average reported in 2012, according to a report by Cloudmark. "For spammers, mobile spam provides a higher ROI and looks like a big pile of money waiting for them to help themselves to. Obviously, the increasing spam levels will make SMS a less-trusted source, as e-mail has become," said Cloudmark researcher Andrew Conway. Mobile Marketer (2/26) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Responsive design is powerful, but requires rethinking
    Responsive design holds the potential to help reach consumers across devices, said attendees at the eTail West conference. Proper implementation, however, requires some thought that extends beyond trying to cram everything from a Web page onto one smartphone or tablet screen, said Mad Mobile President Greg Schmitzer. MobileCommerceDaily.com (2/27) LinkedInFacebookTwitterEmail this Story
 
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  MMA News 
  • Webinar: Creating an Effective Consumer Engagement Channel Using Mobile Messaging
    More than ever, mobile is a key customer engagement channel that enterprises need to master. Companies who have embraced mobile have found it to be the primary channel to interact with their customers. With the rise of smartphone ownership there are more ways than ever to engage with consumers -- mobile web, applications, push notifications, Apple's passbook, QR codes and more. It is very easy to overlook the workhorse of mobile marketing, the humble SMS. Along with voice, SMS is the only service that works on 100% of mobile phones, requires no app to install, no data plan and no user training. In this webinar we will be working through the process of creating a successful mobile messaging strategy. Key Takeaways: How to create a world class mobile messaging strategy; Regulations -- what are they, how to stay compliant; Examples of best practice global companies; Key resources to get you started. Register today! LinkedInFacebookTwitterEmail this Story
  • MMA's Greg Stuart to keynote at Borrell Associates Local Online Advertising Conference, March 4-5, New York City
    Borrell Associates forecasts local online ad spending will grow threefold over the next five years, from $18.7 billion today to $51.2 billion by 2017. This is an opportunity that cannot be ignored. Join industry leading speakers including Seth Godin, one of America's foremost marketing gurus, Gian Fulgoni of comScore and the MMA's Global CEO Greg Stuart, for one of the largest gatherings of local online media executives on March 4-5, 2013, at the Grand Hyatt in New York. Don't miss your chance to learn which companies are seizing the greatest share in their market, network with other industry leaders and hear perspectives focused exclusively on local. Register today. LinkedInFacebookTwitterEmail this Story
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  SmartQuote  
If you want to truly understand something, try to change it."
--Kurt Lewin,
German-American psychologist


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