Reading this on a mobile device? Try our optimized mobile version here:

December 17, 2012
Share|Sign up|Archive|Advertise
Setting the Example 
  • Will Americans learn to love e-bikes?
    Chinese bikers account for 92% of global electric-bicycle sales, and the country has at least 120 million electric bikes. American entrepreneurs are hoping to replicate this success story by raising awareness of the environmental and practical benefits of electric bicycles. "People fall in love with our bikes at the first twist of the throttle; they just don'’t know that they are an option," says Nicole Zinn, owner of Rocket Electrics in Austin, Texas. FastCoExist (12/14) LinkedInFacebookTwitterGoogle+Email this Story
  • 5 materials that can make roofs eco-friendly
    Various roofing materials can make roofs environmentally friendly and energy-efficient, writes Cris Carl. For instance, metal and clay shingles are durable and recyclable, and reflective and green roofs can reduce heat and save energy. However, some experts suggest you take note of climate patterns that may affect the quality of sustainable roofing materials, and think as well about their maintenance needs. Networx (12/16) LinkedInFacebookTwitterGoogle+Email this Story
Creating Accountability 
  • Green Globes standard provides flexibility in green buildings
    The Green Globes certification from the nonprofit Green Building Initiative in Portland, Ore., can be an alternative to the LEED rating system, according to this piece. The Lake Nona campus of Valencia College in Florida shifted to Green Globes to be able to use a bipolar-ionization system to treat its indoor air -- something LEED didn't allow. The building achieved three Green Globes, which is similar to achieving a high-level LEED status. Orlando Sentinel (Fla.) (12/16) LinkedInFacebookTwitterGoogle+Email this Story
Green Marketing 
  • How green marketers can avoid getting sued
    Green marketing is going mainstream, and that means companies are encountering new legal risks associated with environmental claims, writes Brian Dunkiel. The Federal Trade Commission's Green Guides offer a useful framework for legitimate eco-marketing, Dunkiel writes. "As a general rule, crafting more accurate and specific environmental claims will sharpen your marketing message and reduce your legal exposure," he explains. The Burlington Free Press (Vt.) (12/13) LinkedInFacebookTwitterGoogle+Email this Story
The Responsible Leader 
  • Harness true believers to change your company's culture
    To spread environmental values through your company's culture, it pays to identify true believers who are already convinced and committed to the changes in question, says Patagonia executive Vincent Stanley. "Even in our company, some people are more strongly committed than others," Stanley says. "But we've found that the most skeptical or resistant colleagues eventually get won over by seeing other people stick with it and succeed at making real change." CNNMoney/Fortune (12/14) LinkedInFacebookTwitterGoogle+Email this Story
Powering Tomorrow 
  • 4 Brazilian firms agree to supply wind power at record low price
    Enerfin Sociedad de Energia, Renova Energia, EGP-Serra Azul and Bioenergy Geradora de Energia have secured contracts to sell electricity from 10 proposed wind farms in Brazil at an average price of $42.16 per megawatt-hour, the lowest price ever for wind power, according to Empresa de Pesquisa Energetica, the country's energy agency. "This is definitely the cheapest wind energy in the world," said Maria Gabriela da Rocha Oliveira, an analyst with Bloomberg New Energy Finance. Bloomberg Businessweek (12/14) LinkedInFacebookTwitterGoogle+Email this Story
Most Clicked 

Top five news stories selected by SmartBrief on Sustainability readers in the past week.

  • Results based on number of times each story was clicked by readers.
Engage. Innovate. Discuss. 
  • The 3 tiers of being a leader
    YouTube/John Baldoni
    Leaders must be able to develop themselves, their employees and their organizations, John Baldoni says in this video. "Before you can lead others, you must learn to lead yourself. The bedrock principles of self-leadership begin with the desire to make a positive difference," he says. SmartBrief/SmartBlog on Leadership (12/14) LinkedInFacebookTwitterGoogle+Email this Story

It's a myth that taking better care of nature is at odds with business excellence."
--Vincent Stanley, Patagonia vice president, as quoted in CNNMoney/Fortune
LinkedInFacebookTwitterGoogle+Email this Story

SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today!
Aviation & Aerospace
Construction & Real Estate
Consumer Packaged Goods
Food Service
Health Care
Media & Entertainment
Travel & Hospitality

Subscriber Tools
Today's Brief - Permalink | Print friendly format | Web version | Privacy policy

Account Executive:  Chris Warne (917) 605-0413
SmartBrief Community:
Recent SmartBrief on Sustainability Issues:   Lead Editor:  James daSilva
Contributing Editor:  Ben Whitford
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2012 SmartBrief, Inc.® Legal Information