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December 3, 2012
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Setting the Example 
  • The green-transit revolutionary
    Local and municipal leaders across North America are under pressure to make mass transit greener, says Gilles Dion, president and CEO of Nova Bus. That's creating big opportunities for companies willing to put time and money into developing eco-friendly buses. "What governments, cities and transit commissions are looking for ... are hybrid vehicles, 60% electric vehicles, some buses bigger, others smaller, etc.," Dion explains. The Gazette (Montreal) (tiered subscription model) (11/30) LinkedInFacebookTwitterGoogle+Email this Story
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Creating Accountability 
  • Carbon emissions are at a record high, scientists say
    Global carbon dioxide emissions are at an all-time high, scientists reported at the U.N. Doha climate convention. That shows the need for swift and substantive action from world leaders, said U.N. climate chief Christiana Figueres, the convention's executive secretary. "Governments have to find ways in which action on the ground can be accelerated and taken to a higher level, because that is absolutely needed," she said. The New York Times (tiered subscription model) (12/2) LinkedInFacebookTwitterGoogle+Email this Story
Green Marketing 
  • 4 green-marketing lessons from the presidential race
    President Barack Obama won the 2012 election in part because he harnessed Big Data to identify and target his supporters, writes Ogilvy's David Wigder. A similar approach can also serve eco-marketers well, Wigder writes. "Brands do not necessarily have to be known for being green in order to be relevant to consumers. Instead, brands should tell their story in a way that is true to their existing brand positioning," he writes. (11/30) LinkedInFacebookTwitterGoogle+Email this Story
The Responsible Leader 
  • Lose the holier-than-thou attitude, says Carillion CSO
    Sustainability professionals need to get off their pedestal and find ways to make CSR resonate throughout the organization, says Carillion's chief sustainability officer, Tom Robinson. "My advice would be do your best to magnify influence by finding common ground with people -- don't preach to them," he says. BusinessGreen (U.K.) (12/3) LinkedInFacebookTwitterGoogle+Email this Story
Powering Tomorrow 
  • Feds to sell leases for Atlantic offshore wind zones in 2013
    The Department of the Interior will sell leases for wind zones off the coasts of Rhode Island, Massachusetts and Virginia in 2013. Leases will be sold for two offshore wind areas, totaling more than 430 square miles, the agency said. "Wind energy along the Atlantic holds enormous potential, and today we are moving closer to tapping into this massive domestic energy resource to create jobs, increase our energy security and strengthen our nation's competitiveness in this new energy frontier," Interior Secretary Ken Salazar said in a statement. The Boston Globe/The Associated Press (tiered subscription model) (11/30), SNL Financial (free content) (11/30) LinkedInFacebookTwitterGoogle+Email this Story
Most Clicked 

Top five news stories selected by SmartBrief on Sustainability readers in the past week.

  • Results based on number of times each story was clicked by readers.
Engage. Innovate. Discuss. 
  • Corporations should stop trying to be Santa Claus
    Companies need to shift away from concepts of CSR that lead them to simply throw money at social problems, writes Denise Lee Yohn. It's more effective and sustainable to find areas of shared value, where firms can work to solve social or environmental challenges while also boosting internal efficiency and profitability. SmartBrief/SmartBlog on Leadership (11/30) LinkedInFacebookTwitterGoogle+Email this Story
Corporate social responsibility, it seems, is the new black."
--Denise Lee Yohn, brand-building expert, writing at SmartBlog on Leadership
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