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January 29, 2013
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Stories from the Street 
  • Why small-business acquisitions are on the rise
    There was a significant increase in sales of small businesses at the end of 2012 compared with the same period during the previous year, according to data from BizBuySell. The flurry of activity might have been due in part to impending changes in the tax code, but there is reason to believe that the market for acquisitions is growing. Some large businesses have built up their cash reserves, and some unemployed workers are looking for opportunities to become business owners. Bloomberg Businessweek (1/28) LinkedInFacebookTwitterGoogle+Email this Story
Caring for Customers 
  • The secrets of successful content marketing
    If you want to become a successful content marketer, it's important to focus on the needs of your target audience, writes Doug Kessler. "Understanding your prospect's world takes a bit of work. But no effort will ever deliver a higher return," he writes. Develop a strategy to guide your content-marketing efforts, and allow your passion for the subject matter to shine through, he recommends. MarketingProfs (1/28) LinkedInFacebookTwitterGoogle+Email this Story
  • What big car companies can teach you about small-business marketing
    Small-business owners can improve their marketing efforts by paying attention to the tactics used by major car companies at the recent auto show in Detroit. Company owners would be wise to cater to the needs of their current customers and to ensure that their employees are well-informed. "Your staff can negate the customer experience ... if they're not prepared or if they're interacting with guests in a way that's inappropriate with your brand," said David Varady of EEI Global. Entrepreneur online/The Daily Dose blog (1/25) LinkedInFacebookTwitterGoogle+Email this Story
Keeping Shop 
  • How to avoid stinking up your company
    Great bosses know that "a skunk stinks from the head down," and that businesses similarly succeed or fail based on their leadership, writes Bill McBean in this book excerpt. To avoid making a stink, aim to be determined, humble, transparent and flexible, McBean advises. "If you want to give your business a good start toward success, it has to start with leadership, and leadership has to start with you," he writes. Fast Company online (1/24) LinkedInFacebookTwitterGoogle+Email this Story
Managing the Money 
  • The IRS is on the lookout for unreasonable compensation
    Some business owners may try to manipulate their salaries to reduce their tax liabilities, but this tactic can attract scrutiny from the IRS, writes Bonnie Lee. The IRS expects business owners to take reasonable compensation for their work. "[P]art of the reasonableness test is to compare your W2 take with that of industry standards in your area," she writes. Fox Business Small Business Center (1/25) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • How to improve your product packaging
    Choosing the right type of packaging for your products can be tricky, but companies can help address this problem by using software solutions. If this software is too pricey, consider contacting a university that offers a packaging program, advises Sterling Anthony, a Detroit-based consultant. You can also improve the quality of your packaging by trying out new materials and running tests. Entrepreneur online (1/24) LinkedInFacebookTwitterGoogle+Email this Story
News You Can Use 
When you provide a service or convenience, you provide an oasis in a sea of madness."
--David Varady, chief marketing officer of EEI Global, as quoted by Entrepreneur online's The Daily Dose blog
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