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December 27, 2012
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News for business-to-business marketing professionals  |  Marketing.org

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  • Build bridges between LinkedIn and your business blog
    The social interaction derived from participation in LinkedIn groups can become a good subject for later blogging, Linda Dessau writes. Scan the questions-and-answers section for blog grist, respond appropriately to thought leaders and work toward endorsements for your blog by submitting an example for peer approval, Dessau writes. B2C Marketing Insider (12/26) LinkedInFacebookTwitterEmail this Story
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  Eye on Marketing 
  • Other News
  Tech Edge 
  • Box founder wants to integrate better in-app environment
    Box founder Aaron Levie outlines his strategy for expanding his cloud storage for enterprise business in this interview. Levie wants Box to work better with outside technology so IT departments can combine Box content management and collaboration with programs such as Salesforce and Zendesk. The company also wants to work with apps that use Box and make its own applications more mobile friendly, among other goals, Leena Rao writes. TechCrunch (12/26) LinkedInFacebookTwitterEmail this Story
  • 5 ways to become a terrific tweeter
    To write better tweets, skip the wordy titles in favor of facts and steal from pop culture for instant recognition and resonance, Snapapp CEO Seth Lieberman writes. Find a good rhythm for sending timely tweets, bring in associates for a collaborative feel, and try to inspire interaction by running polls, sweepstakes and contests instead of making your tweets one-sided. BtoB Magazine (12/19) LinkedInFacebookTwitterEmail this Story
  Innovation 
  • Busting popular innovation myths
    Thomas Edison's famous assertion that "I have not failed. I've just found 10,000 ways that won't work," is not actually a good way to approach innovation, Greg Verdino writes. The problem is that the quote focuses on quantity of ideas, but quality is also important, Verdino writes. And ideas alone aren't necessarily enough to drive innovation. "To create value, innovation must focus on solving a clearly defined challenge ... through applied creativity, a clear path to implementation, and an eye on accountability," he writes. InnovationExcellence.com (12/23) LinkedInFacebookTwitterEmail this Story
  • Women who rose to the top in 2012
    It has been a year of ups and downs for female business leaders, Colleen Leahey writes. Among 2012's big winners: Marissa Mayer, who took over as CEO of Yahoo; Marillyn Hewson, who unexpectedly landed the top job at Lockheed Martin; Phebe Novakovic, who runs General Dynamics; and IBM CEO Ginni Rometty, who now also serves as Big Blue's chairwoman and president. CNNMoney/Fortune (12/26) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Thought Leadership -- The three Cs of B2B marketing automation
    Commitment, content and collaboration. Integrating marketing automation into your B2B marketing strategy can be a daunting task. While many Software as a Service (SaaS) providers are happy to help you get the technology up and running -- and even provide some helpful thought leadership along the way -- very few offer strategic insights into how marketing automation can help your business. Read more. LinkedInFacebookTwitterEmail this Story
  • BMA Northern California -- Event -- Lessons from Cisco: Integrated marketing campaign strategy, connecting the un-connected
    This event will be held Wednesday, Jan. 16, from 5:30 to 8 p.m. at TechMart -- Network Meeting Center, 5201 Great America Parkway in Santa Clara, Calif. Cisco's Karyn Scott, director of enterprise marketing, and Christina Olmsted, director of integrated campaigns, will share examples and insights on how marketing can play a key role in driving business impact by adopting an integrated approach to marketing. In many technology organizations, marketing functions tend to operate in silos. AR, PR, Advertising, events, brand, campaigns, product launches, demand generation and so many other activities are often delivered from separate teams, causing a missed opportunity to drive a bigger impact. In this session, we'll explore common challenges facing marketing organizations, share what true integrated marketing really means, and explore some examples of companies that have seen great value in adopting an integrated approach. Read more. LinkedInFacebookTwitterEmail this Story
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People who lean on logic and philosophy and rational exposition end by starving the best part of the mind."
--William Butler Yeats,
Irish poet and playwright


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