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November 9, 2012
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Holiday season could bring glad tidings for e-retailers
    More than half of all holiday-season sales are expected to come from e-commerce this year, with mobile commerce grabbing a 6% slice of the pie. Analysts say they expect a late spike in mobile-ad traffic and click-thru rates, as last-minute shoppers seek out holiday gifts, and also expect retailers to invest heavily in social media campaigns as the holiday season approaches. eMarketer (11/9) LinkedInFacebookTwitterEmail this Story
Thinking Outside the Box
To stay relevant, companies need to spend as much time generating ideas for the future as they do running their businesses today. Read Boomtown: Think Like a Startup

  Trendwatch 
 
  • Display advertising is in trouble, says analyst
    The decline of display advertising is only a matter of time, says Pivotal Research analyst Brian Wieser. New tactics such as “native” advertising and oversized ad formats are merely delaying the inevitable, with increased programmatic buying and slowing digital investments likely to impact the premium display business. “The reality is, I just don’t see a lot of growth,” Wieser says. MediaPost Communications/Online Media Daily (11/8) LinkedInFacebookTwitterEmail this Story
  • Spam is off the menu, says Outbrain CEO
    Outbrain, a content-discovery engine that provides recommended-links services to sites such as CNN.com and TMZ.com, will bar many of its biggest customers from paying for traffic. That means sacrificing as much as a quarter of Outbrain's total revenues, but could make the company more trustworthy and hence more sustainable in the long term. "Everyone else is based on squeezing as many cents out of the lemon. Our business is squeezing more trust out of the audience," says CEO Yaron Galai. Advertising Age (tiered subscription model) (11/8) LinkedInFacebookTwitterEmail this Story
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  Getting the Word Out 
  • The Gap's postcards to bring social connections into real world
    The Gap is partnering with Sincerely, makers of the Postagram application, to let its customers send printed postcards to their Facebook contacts. Users will be able to enter a short message and select a photo to be printed on the postcards, which will also feature a promotional QR code and Gap logo. VentureBeat (11/8) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • How the HTML "picture" element will work
    A group of W3C-affiliated developers have put together a demonstration page explaining how the new HTML "picture" element will work. The most obvious application for the element is serving appropriately sized images to users with varying screen sizes, but the element can also be used for responsive image cropping, or even to swap images based on device usage. Webmonkey (11/8) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Test your way to a successful responsive design
    Responsive design is a powerful tool that solves many thorny problems -- but it also brings new challenges and considerations, writes Sabina Idler. In-depth cross-platform testing is essential to pull off a successful responsive design, Idler warns. "Early and repetitive user testing is essential for any successful design, responsive or not," she writes. WebDesignerDepot.com (11/9) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • U.K. SMBs are missing out on digital payday
    U.K. small businesses could increase their annual turnover by more than $30 billion if they embraced digital marketing and sales more fully, according to a Booz & Co. report. Two-thirds of small businesses lack a significant Web presence, and just 14% of SMBs allow customers to buy from them online. "The scale of the missed opportunity is shocking," writes Matt Warman. The Telegraph (London) (tiered subscription model) (11/8) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Best integrated advertising campaigns to be named by Web Marketing Association
    Integrated advertising campaigns are those that use multiple ad formats to get their message across to the consumer. The Web Marketing Association judges will select the best integrated advertising campaigns in 86 industries as part of their 11th annual Internet Advertising Competition Awards. Companies or agencies wishing to nominate their work for consideration may do so before the deadline of Jan. 31. LinkedInFacebookTwitterEmail this Story
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  On Leadership 

Top five news stories from SmartBrief on Leadership this week. Want more leadership news?

  SmartQuote  
A man who does not read good books has no advantage over the man who can’t read them."
--Mark Twain,
American writer


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