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December 12, 2012
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Stories from the Street 
  • Americans are frustrated by the ongoing "fiscal cliff" debate
    As Democrats and Republicans continue to grapple over the looming "fiscal cliff," some Americans are getting frustrated with the government's inability to resolve the issue. "I have no faith at all they'll do the right thing," said business owner John Pfeifle in reference to Congress. In fact, a recent poll showed that nearly three-quarters of Americans disapprove of Congress' performance. Financial Post (Canada)/The Associated Press (12/11) LinkedInFacebookTwitterGoogle+Email this Story
Caring for Customers 
  • Fine-tune your content-marketing strategy for 2013
    As you prepare your content-marketing strategy for 2013, it's important to be aware of the increasing use of mobile devices and the value of online video, writes Ann Smarty. "For those looking to create viral content (which I would assume is all of us), there is no better medium than video," she writes. Creating your own content is important, but it's also a good idea to become involved with content curation, she notes. Small Business Trends (12/11) LinkedInFacebookTwitterGoogle+Email this Story
  • 8 ways to promote your company's events on Facebook
    A well-run Facebook campaign can be a cost-effective way to promote small-business events, writes Amy Porterfield. Create an Events page, share it widely and consider using paid ads to maximize turnout, she advises. "Turn your event into a Page Post Ad by clicking 'export event' and creating an ad for your target audience." Entrepreneur online (12/11) LinkedInFacebookTwitterGoogle+Email this Story
Keeping Shop 
  • Strategies for a safe company holiday party
    Holiday parties can be a good way to connect with your employees and share in the seasonal spirit, but there are certain precautions you should take to make sure nothing goes wrong, writes Deanne Katz. Don't focus on religion during the party, and make sure the event is accessible to employees with disabilities, Katz writes. Also, consider limiting the amount of alcohol available and ensure that everyone behaves appropriately. FindLaw/Free Enterprise blog (12/10) LinkedInFacebookTwitterGoogle+Email this Story
  • You must plan for your business' ongoing success
    It's a good idea to hold an annual planning session that allows your team to refocus on the tasks that really matter and recommit to driving organizational change, writes John Jantsch. This sort of planning also allows you to determine who within your organization will be in charge of various projects, he writes. Duct Tape Marketing (12/11) LinkedInFacebookTwitterGoogle+Email this Story
Managing the Money 
  • How your business can support charitable causes
    Your business can contribute to a charity in several ways, such as making a cash donation or offering discounts for people who support the cause, writes Tim Parker. Your charitable work may generate positive publicity, but that shouldn't be your main reason for giving. "[A]ny time, money, and effort you invest in a nonprofit organization should be its own reward -- and reason enough to continue giving," he writes. Intuit Small Business Blog (12/11) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • 6 tips for setting up an online storefront
    E-commerce presents a significant opportunity to expand your business, and getting started isn't terribly difficult or costly, writes Steve Strauss. You can set up your own shop by using services such as Shopify, Yahoo Small Business or PrestaShop. It's a good idea to do some online shopping to see how other sites handle e-commerce, he advises. USA Today (12/11) LinkedInFacebookTwitterGoogle+Email this Story
  • Get your apps and data onto your new computer
    Laplink and Zinstall both allow users to transfer applications and data from their old computers to new machines, writes Dave Johnson. No matter which one you use, the program must be installed on both computers, and the PCs must be connected over a local network. CBS MoneyWatch (12/11) LinkedInFacebookTwitterGoogle+Email this Story
News You Can Use 
  • What's causing the drop in small-business optimism?
    A report from the National Federation of Independent Business shows that business owners became less optimistic about the economy in November, which the group attributes to the election. NFIB tends to support Republican candidates, but other gauges of sentiment also have shown a decline. Still, it's important to note that businesses have done well by some measures since President Barack Obama took office, writes John Tozzi. Bloomberg Businessweek (12/11) LinkedInFacebookTwitterGoogle+Email this Story
Featured Content 

People should be working together to get this country going."
--Debbie Chouinard, owner of Robie's Country Store and Deli in Hookset, N.H., as quoted by the Financial Post
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