| February 20, 2013 | News for the cable and broadband industry |
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- Marketers, male viewers are flocking to A+E's H2 net
H2, A+E Networks' documentary-focused spinoff of the History Channel, has quickly established itself as a destination for viewers and marketers. The network, in less than 18 months, has built a larger audience in prime time and among the 25-to-54 demographic than Science, Nat Geo Wild and other more established networks. The channel is doing particularly well in connecting with the "upscale male," and in attracting related ads from financial, auto and technology marketers, according to this article. Advertising Age (tiered subscription model)
(2/18)      
- Some cable series have bigger delayed audience than live
 More than 60% of the viewership for TNT's "Rizzoli and Isles" and FX's "Sons of Anarchy" in the 28 days following an episode's debut comes from DVR and video-on-demand views, according to Rentrak's first Total Audience Viewing Report, which measures live and delayed viewing. Other top 50 shows with more than half of viewership coming from delayed playback include Bravo's "The Real Housewives of Beverly Hills," Comedy Central's "Tosh.0," MTV's "Teen Mom 2" and A&E's "Duck Dynasty," Rentrak found. Multichannel News
(2/19)
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- Prepaid Internet offering is being tested by Comcast
Comcast is testing a prepaid Internet service offering in Philadelphia that is similar to prepaid service plans from wireless operators. The Xfinity Internet Prepaid Service plan is being marketed via its own site and more than 70 wireless retail outlets, including T-Mobile and Cricket stores. The service, which offers a download speed of 3 Mpbs, costs $15 for seven days or $45 for 30 days; a starter kit with an Arris Docsis 3.0 modem, cables and an activation code for 30 days of service costs $69.95. Light Reading Cable
(2/19)
- Nickelodeon app offers games, polls for tablet-using kids
The Nickelodeon channel is rolling out an application for the iPad that will offer free games, interactive polls and slide shows for children, in addition to full episodes of its programming once their parents confirm that they are pay-television subscribers. "This is a creative sandbox for kids, but it's also a creative sandbox for the company," said Nickelodeon's Steve Youngwood. The new app is scheduled to appear Thursday in the App Store. The New York Times (tiered subscription model)
(2/19)
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Make your Mark in cable history
The Mark Awards is celebrating its 30th anniversary. Enter the competition to earn your mark in cable history; the call for entries starts today. What does winning look like? Take a look at some of last year's winning Distributors and Network/Content Providers.
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- Ad sales execs get new posts at Discovery, Viacom
Discovery Communications and Viacom have announced promotions for senior ad executives. At Discovery, Scott Felenstein and Sharon O'Sullivan have each gone from senior vice president to executive vice president of national ad sales, and Scott Kohn has moved from vice president for the Midwest to senior vice president of regional ad sales, covering Chicago, Atlanta and Detroit. Meanwhile, Viacom has named Jennie Scalzo, senior vice president of integrated marketing for MTV, MTV2 and mtvU, as senior vice president of music sales, and Ellen Dominus, vice president of music and entertainment ad sales, as senior vice president of entertainment sales. Broadcasting & Cable
(2/19)
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 | My dad said they'd come. He said it his whole life. He said we ain't alone. He said one day, either we'd find them, or they'd find us. Know what else he said? He said, 'I hope I ain't around when that day comes.' "
--Cora Raikes (Rihanna), "Battleship"
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