Marketing Trends & Research

• The YouTube celebs brands are banking on
  They're not household names, but this group of self-produced video stars -- comedians, musicians, video bloggers and novelty acts -- are garnering hundreds of millions of views and the backing of prominent brands. Advertising Age (tiered subscription model) (9/12)

• Survey: Most agencies don't use social media for client leads
  Nearly two in three agency leaders "rarely or never" or "never" consult social-media sites for new business leads, while just 6% regularly tap such sites for identify potential clients, consultancy RSW/US has found via a survey. For agencies that engage social media for prospecting, LinkedIn is considered the "most productive" by 51% of agency executives, and Facebook and Twitter are also popular sites, according to RSW/US. Adweek (9/12)

• Do users want ads with their apps?
  Parks Associates research found that 54% of mobile users aged 18 to 34 aren't interested in advertising appearing within mobile applications. The Parks report also predicts that in-app advertising revenue will pass $860 million by 2014. Mediaweek (9/10)

• Where social and search meet
  Marketers are increasingly seeking ways to engage users with pitches based on social-network recommendations. Amazon.com offers customers a way to make and receive recommendations via Facebook, while location-based social network Loopt offers members the restaurant recommendations of their friends. "What your friends think and what people like you think is much more relevant than what everybody thinks," said Forrester analyst Augie Ray. The New York Times (tiered subscription model) (9/12)

Company Watch

• AOL preps new eye-popping ad units
  Web content network AOL is planning new more expansive ad units that include social-networking updates and gives users the opportunity to zoom in on 3-D renderings of images. The ads are expected to be about four times as large as the banners that currently appear on AOL sites. The Wall Street Journal (tiered subscription model) (9/13)

• Will Google Instant help or hurt ad placements?
  Some search-marketing specialists are questioning whether the new Google Instant, which produces search results as soon as users begin inputting keystrokes for a query, will prove a distraction from ads being served with the results. However, Google believes that if the new tool is a "net positive for users," then it should become a "net positive" for marketers, according to AdWords marketing chief Jon Diorio. Advertising Age (tiered subscription model) (9/13)

• Other News

• Yahoo! looks to speed up and simplify e-mail
  The Wall Street Journal (tiered subscription model) (9/11)

• GoDaddy.com auction could top $1 billion
  The Wall Street Journal (tiered subscription model) (9/11)

Agency News

• VivaKi to take a new approach with social media
  Publicis Groupe's VivaKi, as part of a major internal review of its business operations and worldwide social-media functions, is developing a division to work across its various units to improve how media marketers perform in the constantly changing earned media segment. The changes are being implemented as rivals at other top holding companies also are reassessing their new-media approaches, according to this article. Adweek (9/12)

Marketer News

• Kraft vending goes digital
  Kraft Foods is testing Diji-Touch interactive touch-screen vending machines in the Boston area that provide nutrition and ingredient information, targeted promotions and interactive advertising. The machines, developed by Kraft, Samsung and Crane Merchandising Systems, also allow users to see rotating visuals of the foods and pay by cash or credit card. MediaPost Communications/Marketing Daily (9/10)

Sponsored Content

Interactive Media

• Facebook "likes" may not lead to true brand connections
  Although a range of top marketers, including Playboy and Mentos, have significantly boosted their "likes" on Facebook by purchasing ads or publicizing their content to potential fans, such promotions may not result in long-term relationships between brands and consumers, according to this article. Adweek (9/12)

Unbound: Everything Everywhere. The IAB's MIXX 2010 explores the transformative cultural shift triggered by interactivity being infused into every aspect of our daily lives. Learn from Demand Media's Joanne Bradford, Twitter's Dick Costolo, Yahoo!'s Blake Irving, AOL's Jeff Levick, Facebook's Sheryl Sandberg, Pandora's Tim Westergren and many more.

Hot Topics

Top five news stories selected by IAB SmartBrief readers in the past week.

• Who are Google's biggest spenders? (Advertising Age (tiered subscription model))

• Viral success is often backed up by ad spending (Forbes)

• Newspapers start to use metrics for editorial decisions (The New York Times (tiered subscription model))

• Social feedback boosts designers (Forbes)

• Local digital is a potential gold mine for broadcasters (NetNewsCheck.com)

• Results based on number of times each story was clicked by readers.

Career Development

• What to do if you feel your job is stagnating
  You don't always have to leave your employer if you think your career is going nowhere, Suzanne Lucas writes. For example, you may be able to gain valuable experience by making a lateral move into another department, and can take on new challenges by volunteering for other projects. BNET/Evil HR Lady blog (9/10)

Account Executive, Advertising Sales West Coast BlogHer Los Angeles, CA Interactive Media Buyer Full Sail University Orlando, FL Associate Director, Regulatory Advertising & Promotions, Health Care Compliance Johnson & Johnson Family of Companies Titusville, NJ Digital B2B Advertising and Sponsorship Sales Affiniscape Austin, TX Vice President, Online and Mobile Advertising Sales AccuWeather New York, NY Marketing/PR Manager CafeMom New York, NY Business Development Manager Mindclay Tampa, FL Regional Director Ad Sales, North America Shazam LA, CA Director Digital Supply Chain Solutions Interactive Advertising Bureua Seattle/New York, WA Director of Sales Sprout Inc. San Francisco, CA Director of Advertising Sales Jumptap, Inc. San Francisco, CA Digital Solutions Manager Austin American-Statesman Austin, TX Advertising Sales Representative Pandora Internet Radio - Oakland, CA Oakland, CA Senior Technical Project Manager Pandora Internet Radio - Oakland, CA Oakland, CA Online Ad Trafficker Pandora Internet Radio - Oakland, Ca Oakland, CA

IAB News

• IAB and Olivia Munn invite you to the MIXX Awards
  Celebrate creativity and impact in interactive advertising with the industry's most fascinating creative minds at the MIXX Awards Gala on Sept. 28 in New York City. Be the first to know who wins the gold, silver, bronze and Best in Show from the esteemed MIXX Awards judging panel. The evening will be hosted by comedic actress Olivia Munn. Limited individual seats and tables are available. Visit www.mixx-awards.com for more information.

• Take IAB classes anywhere with new on-demand training
  IAB's on-demand courses give you the freedom to develop your skills anytime, anywhere. We recorded 11 of our most popular live seminars and edited these videos into 15 to 20 minute modules suitable for consumption on the Web. Each class counts toward the IAB Certificate in Interactive Advertising. With 11 courses priced at only $95 each, it's one of the most affordable and convenient ways to advance your career. Current offerings include: Success in Social Media, Present Like a Pro, Ad Effectiveness 101, Mobile Advertising, Metrics 101 and more. Find out more at www.iab.net/professional_development.

SmartQuote

Positive thinking will let you do everything better than negative thinking will." --Zig Ziglar, American author, salesman and motivational speaker