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January 7, 2013News for marketing professionals

  Breaking News 
 
  • Go Daddy matches Super Bowl and supermodel Bar Refaeli
    Supermodel Bar Refaeli will star alongside Danica Patrick this year in a Go Daddy Super Bowl spot called "Perfect Match," from Deutsch New York. The notoriously racy Super Bowl advertiser, which has been in the big game since 2005, is matching Mercedes-Benz's pick of supermodel Kate Upton for its commercial. USA Today (1/4), Adweek (1/4) LinkedInFacebookTwitterEmail this Story
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  Company News 
  • Ace Metrix: Samsung tops the list of most effective ads
    Samsung's ad for French-door refrigerators, Frigidaire's "history of innovation" spots and Samsung mobile phone ads scored highest in the Ace Metrix most effective list for 2012. Apple nonetheless remained the most popular phone brand among survey respondents. Infiniti and Cadillac tied among the most popular luxury automotive brands, with Ford winning the non-luxury category. Blue Moon scored highest among beer brands, and Pizza Hut won among quickservice restaurants. Advertising Age (tiered subscription model) (1/4) LinkedInFacebookTwitterEmail this Story
  • Goodby, Silverstein & Partners adds a New York address
    Goodby, Silverstein & Partners is opening a New York office to supplement its San Francisco headquarters and a Detroit shop set up for Chrysler. Christian Haas, elevated to partner and executive creative director, a and Nancy Reyes, now an associate partner and managing director, will head the office. Agency executives say the move is prompted to stanch the loss of creative talent who wanted to live in the Big Apple. The New York Times (tiered subscription model) (1/6) LinkedInFacebookTwitterEmail this Story
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

  Market Trends 
 
  • National NFL viewership is down 5% this year
    NFL telecasts drew a smaller audience this year compared with 2011, with the 101 national games averaging 16.6 million viewers, down 5% from 2011's 17.5 million, according to Nielsen. NBC and Fox led among nets for delivering an audience to advertisers, and Fox was able to command as much as $589,000 for a 30-second spot for its late-afternoon games. Adweek (1/4) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Interactive 
 
  • Pizza Hut runs a QB-simulation play for pre-Super Bowl spot
    A Pizza Hut Super Bowl video-submission contest asks fans to creatively simulate a quarterback's play calling -- including the brand-referencing tradition of "hut hut" -- with winners appearing in a spot just before the big game. Though one consultant argues that tapping the desire to be on television is not really social media engagement, Pizza Hut Chief Marketing Officer Kurt Kane says such contests recognize that "everyone has become a hip-pocket creative." USA Today (1/7) LinkedInFacebookTwitterEmail this Story
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  Multicultural Marketing 
  • Analyst: "It's Unilever's moment in the sun"
    Unilever sales are growing twice as fast as those of Procter & Gamble, led by success in emerging markets, which now account for 55% of sales, up from 20% in 1990. "It's Unilever's moment in the sun," said Deutsche Bank analyst Harold Thompson. Bloomberg Businessweek (1/3) LinkedInFacebookTwitterEmail this Story

  Hot Topics 

Top five news stories selected by AAF SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  AAF Spotlight 
  • Mosaic Career Fairs
    The objective of the Mosaic Career Fairs is the same as the Most Promising Program -- to connect top minority talent with leading advertising/marketing and communications companies that are seeking to hire entry-level candidates. Minorities are encouraged to participate; however, this career fair is open to everyone! Mosaic Career Fairs are free for AAF College Chapter members. The 2013 Mosaic Career Fairs will be held on Feb. 6 in New York and on Feb. 21 in Chicago. Read more details. LinkedInFacebookTwitterEmail this Story
Learn more about AAF ->Home Page  |  Membership  |  Calendar of Events  |  News  |  Job Bank

  SmartQuote 
There are two kinds of men who don't amount to much: those who can't do what they are told and those who can do nothing else."
--Cyrus H. K. Curtis, member, Advertising Hall of Fame

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